Rascasse Audience Intelligence

Life360 Audience in United States

A data profile of the people who buy, follow and care about Life360 in United States — modelled from more than twelve digital signal sources. Life360 has an estimated audience of 1,139,502 people in United States.

#666among Website / Newspaper / Magazine in United States#414in Kids & Family

The average Life360 fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Marshall Space Flight Center, Tokyo Marathon, Conflict, with strongest over-indexing on Marshall Space Flight Center (856.46× the country average).

Demographically, the Life360 audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life360 fan in United States is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Marshall Space Flight Center.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life360 profile in United States.

Audience size
1.1M
in United States
Gender
68.2%♀
31.8% male
Age
42.5
average years
Country rank
#21652
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Life360

68.2% are female, 31.8% are male, average age 42.5.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Life360 audience in United States
MetricValue
Female68.2%
Male31.8%
Average age42.5
Estimated audience size1,139,502
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Life360 audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3926%
40-4933%
50+18%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Life360 audience comes from United States.

Worldwide audience distribution share by country for Life360
CountryShare
United States23.2%
Japan15.4%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life360 audience in United States is strongest.

Fig. 05

Top regions by affinity

Life360 fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~8K1.55×
02Mississippi~10K1.49×
03Arkansas~10K1.49×
04Alabama~20K1.48×
05Missouri~20K1.29×
06Tennessee~30K1.26×
07Kentucky~20K1.26×
08Oklahoma~20K1.26×
09Louisiana~20K1.24×
10Kansas~10K1.20×
11South Carolina~20K1.18×
12Iowa~10K1.18×
13Indiana~20K1.15×
14Texas~100K1.09×
15Georgia~40K1.09×
16Nebraska~6K1.07×
17North Carolina~30K1.06×
18New Hampshire~5K1.06×
19North Dakota~2K1.05×
20South Dakota~3K1.04×
21Ohio~30K0.99×
22Virginia~30K0.98×
23New Mexico~5K0.98×
24Maine~4K0.98×
25Montana~3K0.97×
26Michigan~30K0.96×
27Florida~70K0.95×
28Idaho~5K0.94×
29Hawaii~4K0.94×
30Wisconsin~20K0.93×
31Illinois~30K0.92×
32Pennsylvania~30K0.90×
33Arizona~20K0.89×
34Vermont~2K0.85×
35Washington~20K0.84×
36Colorado~10K0.84×
37Minnesota~10K0.83×
38Alaska~2K0.83×
39Nevada~9K0.82×
40California~100K0.81×
41Oregon~10K0.81×
42Delaware~2K0.80×
43New Jersey~20K0.79×
44Connecticut~8K0.78×
45Maryland~10K0.77×
46New York~50K0.75×
47Massachusetts~20K0.75×
48Utah~7K0.72×
49Rhode Island~2K0.71×
50Washington, District of Columbia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Life360, United States
0.61×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life360 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life360 audience
#·InterestCategoryAffinity×
01Marshall Space Flight CenterNGO / Political Party856.46×
02Rome MarathonSports345.32×
03Tokyo MarathonSports199.71×
04ConflictMusic & Radio78.73×
05Turnbull & AsserFashion & Accessoires66.79×
06American GraffitiMovies & TV52.49×
07Ever After HighKids & Family49.98×
08Troy PolamaluSports47.33×
09Berlin MarathonSports46.14×
10Sophia BushMovies & TV40.79×
11Farrah AbrahamMovies & TV34.69×
12Jackson PollockArts & Culture33.47×
13RectifyMovies & TV33.41×
14Shazam (service)Music & Radio31.00×
15StanceFashion & Accessoires25.99×
16Elsa PatakyMovies & TV25.50×
17Tracy ChapmanMusic & Radio18.18×
18BombasFashion & Accessoires17.03×
19Sharon OsbourneMovies & TV14.63×
20OnSports9.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life360 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life360 audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.22×
SustainabilityBALANCE1.12×
Design AffinityPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life360 audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
PatriotismCONSERVATISM0.90×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life360 have in United States?

Life360 has an estimated audience of 1,139,502 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Life360 fans?

68.2% of Life360 fans are female, 31.8% are male, with an average age of 42.5 years.

03

Which brands do Life360 fans like most?

Life360 fans show strongest brand affinity for Marshall Space Flight Center (856.46×), Tokyo Marathon (199.71×), and Conflict (78.73×) over the country average.

04

Where do Life360 fans live in United States?

Life360 fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Life360 fans also like?

Beyond Life360 itself, the audience over-indexes on Tokyo Marathon (199.71×), Conflict (78.73×), Rome Marathon (345.32×), and Sophia Bush (40.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Life360 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Life360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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