Life360 Audience in United States

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Life360 has an estimated audience of 1,078,835 people in United States. 68.2% are female, 31.8% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Marshall Space Flight Center, Tokyo Marathon, Conflict, Rome Marathon, Sophia Bush.

The average Life360 fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Marshall Space Flight Center, Tokyo Marathon, Conflict, with strongest over-indexing on Marshall Space Flight Center (856.46× the country average). Demographically, the Life360 audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine

Demographics of Life360 fans

Demographic split for Life360 audience in United States
MetricValue
Female68.2%
Male31.8%
Average age42.5
Estimated audience size1,078,835

Audience persona

The typical Life360 fan in United States is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Marshall Space Flight Center.

Top regions in United States

Top regions ranked by reach for Life360 in United States
RegionReachAffinity
Texas105,1581.13×
California98,8870.83×
Florida69,4170.95×
New York47,3810.79×
Georgia38,2841.15×
North Carolina36,0581.11×
Illinois34,9060.97×
Pennsylvania34,6950.96×
Ohio34,2681.03×
Michigan27,8610.99×
Tennessee27,6661.28×
Virginia26,7451.02×
Missouri23,0981.33×
New Jersey22,7320.83×
Indiana22,5751.15×
Alabama21,3851.42×
South Carolina19,6201.21×
Arizona19,2930.88×
Washington18,2300.84×
Louisiana17,4031.25×
Kentucky17,3481.28×
Massachusetts16,9030.8×
Wisconsin15,7760.97×
Oklahoma15,4501.29×
Colorado14,5500.86×
Maryland14,1850.76×
Minnesota13,3870.87×
Mississippi12,8891.45×
Arkansas12,7231.43×
Iowa10,3241.16×
Kansas9,8281.16×
Oregon9,7270.79×
Connecticut8,3340.77×
West Virginia8,1281.62×
Nevada8,0400.77×
Utah7,0780.73×
Nebraska5,7241.06×
Idaho4,9310.91×
New Mexico4,8630.9×
New Hampshire4,7571.12×
Hawaii4,0460.87×
Maine3,8511×
Montana2,7980.93×
South Dakota2,4620.99×
Rhode Island2,2890.67×
Delaware2,2150.74×
North Dakota2,1830.98×
Washington, District of Columbia1,8650.58×
Alaska1,6760.73×
Vermont1,5110.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life360 audience
BrandAffinityCategory
Marshall Space Flight Center856.46×
Tokyo Marathon199.71×Sports
Conflict78.73×Music & Radio
Rome Marathon345.32×Sports
Sophia Bush40.79×Movies & TV
Berlin Marathon46.14×Sports
Troy Polamalu47.33×Sports
Shazam (service)31×Music & Radio
American Graffiti52.49×Movies & TV
Jackson Pollock33.47×Arts & Culture
Farrah Abraham34.69×Movies & TV
Elsa Pataky25.5×Movies & TV
Sharon Osbourne14.63×Movies & TV
Bombas17.03×Fashion & Accessoires
Ever After High49.98×Kids & Family
Rectify33.41×Movies & TV
Stance25.99×Fashion & Accessoires
On9.55×Sports
Turnbull & Asser66.79×Fashion & Accessoires
Tracy Chapman18.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life360 audience
TraitClusterScore
Price SensitivityPREMIUM1.39
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.38
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.2
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Life360
CountryShare
United States22.7%
Japan15.6%
Brazil6.8%

See Life360 audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Life360 have in United States?

Life360 has an estimated audience of 1,078,835 people in United States, concentrated in Texas and California.

What is the gender split and age of Life360 fans?

68.2% of Life360 fans are female, 31.8% are male, with an average age of 42.5 years.

Which brands do Life360 fans like most?

Life360 fans show strongest brand affinity for Marshall Space Flight Center (856.46×), Tokyo Marathon (199.71×), and Conflict (78.73×) over the country average.

Where do Life360 fans live in United States?

Life360 fans in United States are most concentrated in Texas (reach 105,158), California (reach 98,887), and Florida (reach 69,417). These three regions account for the largest share of the active audience.

What other brands do Life360 fans also like?

Beyond Life360 itself, the audience over-indexes on Tokyo Marathon (199.71×), Conflict (78.73×), Rome Marathon (345.32×), and Sophia Bush (40.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.