A data profile of the people who buy, follow and care about Rectify in United States — modelled from more than twelve digital signal sources. Rectify has an estimated audience of 645,326 people in United States.
The average Rectify fan in United States is 46.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Farrah Abraham, Amanda Holden, Line of Duty, with strongest over-indexing on Farrah Abraham (120.12× the country average).
Demographically, the Rectify audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rectify fan in United States is more female, around 46.1 years old, with strong Spirituality tendencies and a notable affinity for Farrah Abraham.
The key figures that characterise the Rectify profile in United States.
65.9% are female, 34.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 46.1 |
| Estimated audience size | 645,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Rectify audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.9% |
| United Kingdom | 12.9% |
| Canada | 7.6% |
Where the Rectify audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 1.41× | |
| 02 | Hawaii | ~3K | 1.24× | |
| 03 | Virginia | ~20K | 1.21× | |
| 04 | New York | ~40K | 1.20× | |
| 05 | California | ~80K | 1.19× | |
| 06 | Georgia | ~20K | 1.19× | |
| 07 | Maryland | ~10K | 1.19× | |
| 08 | Massachusetts | ~20K | 1.17× | |
| 09 | Connecticut | ~7K | 1.13× | |
| 10 | New Jersey | ~20K | 1.09× | |
| 11 | North Carolina | ~20K | 1.08× | |
| 12 | Washington | ~10K | 1.08× | |
| 13 | Alaska | ~1K | 1.07× | |
| 14 | Pennsylvania | ~20K | 1.06× | |
| 15 | Louisiana | ~9K | 1.05× | |
| 16 | Rhode Island | ~2K | 1.05× | |
| 17 | Oregon | ~8K | 1.04× | |
| 18 | Illinois | ~20K | 1.03× | |
| 19 | Vermont | ~1K | 1.02× | |
| 20 | Arizona | ~10K | 1.01× | |
| 21 | Florida | ~40K | 1.00× | |
| 22 | Alabama | ~9K | 1.00× | |
| 23 | Texas | ~60K | 0.99× | |
| 24 | Mississippi | ~5K | 0.99× | |
| 25 | Tennessee | ~10K | 0.98× | |
| 26 | Colorado | ~10K | 0.98× | |
| 27 | Arkansas | ~5K | 0.98× | |
| 28 | Delaware | ~2K | 0.97× | |
| 29 | New Hampshire | ~2K | 0.96× | |
| 30 | Maine | ~2K | 0.96× | |
| 31 | Indiana | ~10K | 0.95× | |
| 32 | South Carolina | ~9K | 0.95× | |
| 33 | Nevada | ~6K | 0.95× | |
| 34 | Oklahoma | ~7K | 0.94× | |
| 35 | Kansas | ~5K | 0.94× | |
| 36 | Ohio | ~20K | 0.93× | |
| 37 | Michigan | ~20K | 0.93× | |
| 38 | Kentucky | ~8K | 0.93× | |
| 39 | Wisconsin | ~9K | 0.92× | |
| 40 | Utah | ~5K | 0.92× | |
| 41 | Idaho | ~3K | 0.92× | |
| 42 | Missouri | ~10K | 0.91× | |
| 43 | Minnesota | ~8K | 0.91× | |
| 44 | Nebraska | ~3K | 0.90× | |
| 45 | New Mexico | ~3K | 0.89× | |
| 46 | Montana | ~2K | 0.89× | |
| 47 | Iowa | ~5K | 0.88× | |
| 48 | North Dakota | ~1K | 0.87× | |
| 49 | West Virginia | ~3K | 0.85× | |
| 50 | South Dakota | ~1K | 0.84× |
The strongest cross-interests of the Rectify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amanda Holden | Movies & TV | 171.83× | ||
| 02 | Farrah Abraham | Movies & TV | 120.12× | ||
| 03 | Line of Duty | Movies & TV | 91.41× | ||
| 04 | Life360 | Kids & Family | 33.41× | ||
| 05 | Furby | Kids & Family | 33.13× | ||
| 06 | True Food Kitchen | Food & Beverages | 26.42× | ||
| 07 | Sharon Osbourne | Movies & TV | 20.00× | ||
| 08 | Gordon Ramsey | Food & Beverages | 20.00× | ||
| 09 | Elijah Wood | Movies & TV | 20.00× | ||
| 10 | Fine Wine & Good Spirits | Shopping | 20.00× | ||
| 11 | Hugo Weaving | Movies & TV | 20.00× | ||
| 12 | Savers | Shopping | 16.75× | ||
| 13 | Olivia Colman | Movies & TV | 16.70× | ||
| 14 | Peaky Blinders (TV series) | Movies & TV | 11.61× | ||
| 15 | Morena Baccarin | Movies & TV | 8.68× | ||
| 16 | Roku | Movies & TV | 6.53× | ||
| 17 | New York Post | News | 6.22× | ||
| 18 | Zoom! | Business & Career | 5.50× | ||
| 19 | Diane Keaton | Movies & TV | 5.13× | ||
| 20 | MSN | News | 3.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.89× | |
| Family Orientation | CONSERVATISM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Extroversion | THRILL | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Rectify has an estimated audience of 645,326 people in United States, concentrated in California and Texas.
65.9% of Rectify fans are female, 34.1% are male, with an average age of 46.1 years.
Rectify fans show strongest brand affinity for Farrah Abraham (120.12×), Amanda Holden (171.83×), and Line of Duty (91.41×) over the country average.
Rectify fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Rectify itself, the audience over-indexes on Amanda Holden (171.83×), Line of Duty (91.41×), Sharon Osbourne (20×), and Savers (16.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rectify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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