Rectify Audience in United States

Rectify logo

Rectify has an estimated audience of 650,310 people in United States. 65.9% are female, 34.1% are male, average age 46.1. Top regions: California, Texas, New York. Top brand affinities: Wok, Grinch, Grace Slick, Hemnet, Non-celiac gluten sensitivity.

The average Rectify fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wok, Grinch, Grace Slick, with strongest over-indexing on Wok (11.87× the country average). Demographically, the Rectify audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Rectify fans

Demographic split for Rectify audience in United States
MetricValue
Female65.9%
Male34.1%
Average age46.1
Estimated audience size650,310

Audience persona

The typical Rectify fan in United States is more female, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for Wok.

Top regions in United States

Top regions ranked by reach for Rectify in United States
RegionReachAffinity
California91,0611.27×
Texas58,5821.05×
New York46,4241.28×
Florida45,7141.04×
Georgia24,6171.23×
Illinois23,8271.1×
Pennsylvania23,0801.05×
North Carolina21,9521.12×
Virginia20,3031.28×
New Jersey18,3071.11×
Ohio18,1100.9×
Michigan16,0790.95×
Massachusetts15,8571.24×
Washington15,0611.15×
Arizona14,0021.05×
Maryland13,9851.25×
Tennessee13,1131.01×
Colorado10,8471.06×
Indiana10,5180.89×
Missouri9,7250.93×
South Carolina9,3300.95×
Alabama9,0230.99×
Louisiana8,7691.05×
Wisconsin8,7240.89×
Minnesota8,5740.92×
Oregon8,1331.09×
Connecticut7,4971.15×
Kentucky7,2480.89×
Oklahoma6,5520.91×
Nevada6,1940.98×
Utah5,4940.94×
Arkansas5,1710.97×
Mississippi5,0010.93×
Kansas4,5180.88×
Iowa4,5150.84×
Hawaii3,4061.22×
Washington, District of Columbia3,0411.56×
Idaho2,8090.86×
New Mexico2,8010.86×
Nebraska2,6770.82×
New Hampshire2,3330.91×
West Virginia2,3260.77×
Maine2,2140.95×
Rhode Island2,0410.99×
Delaware1,6300.91×
Montana1,4680.81×
Alaska1,3700.98×
Vermont1,0970.96×
North Dakota1,0040.75×
South Dakota9990.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rectify audience
BrandAffinityCategory
Wok11.87×Food & Beverages
Grinch6.13×Movies & TV
Grace Slick13.18×Music & Radio
Hemnet19.83×Home & Garden
Non-celiac gluten sensitivity13.63×Health
Goop6.39×Internet & Social Media
headspace10.88×Health
Cryptic crossword17.69×Technology & Electronics
Elsword18.46×Games
Collectable1.71×Kids & Family
Autlán26.31×Travel & Leisure
The Halal Guys5.64×Food & Beverages
Personalised Gifts3.7×Home & Garden
Hitchcock (film)12.4×Movies & TV
KSTP-TV6.17×Movies & TV
Google Photos2.01×Technology & Electronics
JDSU2.38×Business & Career
Keeper (password manager)4.67×Technology & Electronics
Gloria6.14×Music & Radio
La Jolla6.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rectify audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM1.91
TraditionCONSERVATISM1.31
Community OrientationOPEN1.28
MindfulnessBALANCE1.27
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Rectify
CountryShare
United States37.9%
United Kingdom12.9%
Canada7.6%

See Rectify audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Rectify have in United States?

Rectify has an estimated audience of 650,310 people in United States, concentrated in California and Texas.

What is the gender split and age of Rectify fans?

65.9% of Rectify fans are female, 34.1% are male, with an average age of 46.1 years.

Which brands do Rectify fans like most?

Rectify fans show strongest brand affinity for Wok (11.87×), Grinch (6.13×), and Grace Slick (13.18×) over the country average.

Where do Rectify fans live in United States?

Rectify fans in United States are most concentrated in California (reach 91,061), Texas (reach 58,582), and New York (reach 46,424). These three regions account for the largest share of the active audience.

What other brands do Rectify fans also like?

Beyond Rectify itself, the audience over-indexes on Grinch (6.13×), Grace Slick (13.18×), Hemnet (19.83×), and Non-celiac gluten sensitivity (13.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rectify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.