Furby Audience in United States

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Furby has an estimated audience of 1,052,064 people in United States. 70.5% are female, 29.5% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Mad Libs, Mandy Moore, Polly Pocket, She's the Man, Lizzie McGuire.

The average Furby fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mad Libs, Mandy Moore, Polly Pocket, with strongest over-indexing on Mad Libs (288.52× the country average). Demographically, the Furby audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Furby fans

Demographic split for Furby audience in United States
MetricValue
Female70.5%
Male29.5%
Average age35.5
Estimated audience size1,052,064

Audience persona

The typical Furby fan in United States is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Mad Libs.

Top regions in United States

Top regions ranked by reach for Furby in United States
RegionReachAffinity
California113,0680.98×
Texas92,5941.02×
Florida65,2900.92×
New York52,0890.89×
Pennsylvania36,8171.04×
Ohio35,6901.1×
Illinois34,2260.98×
North Carolina32,5051.03×
Georgia29,3930.91×
Michigan29,3801.07×
Washington24,2491.15×
Virginia23,2040.91×
Arizona23,0711.07×
Indiana22,1111.15×
New Jersey22,0480.82×
Tennessee21,5801.02×
Massachusetts20,2330.98×
Colorado18,5261.12×
Missouri18,4231.09×
Kentucky15,7861.2×
Wisconsin15,6880.99×
Maryland14,5270.8×
South Carolina14,4530.91×
Minnesota14,4210.96×
Alabama14,2750.97×
Oregon14,0971.17×
Oklahoma13,0851.12×
Louisiana12,4550.92×
Utah11,8091.25×
Connecticut9,8550.93×
Nevada9,7330.96×
Arkansas8,8911.03×
Iowa8,8401.02×
Kansas8,7431.05×
Mississippi7,5390.87×
Idaho6,2841.19×
West Virginia6,0431.23×
Nebraska5,4961.04×
New Mexico4,9900.95×
New Hampshire4,3571.05×
Maine4,0401.07×
Hawaii3,4030.75×
Montana3,2221.1×
Rhode Island2,9940.89×
Alaska2,5221.12×
South Dakota2,3130.95×
Delaware2,2200.76×
Washington, District of Columbia2,1940.69×
North Dakota2,1350.99×
Vermont1,7210.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Furby audience
BrandAffinityCategory
Mad Libs288.52×Games
Mandy Moore43.37×Music & Radio
Polly Pocket63.13×Kids & Family
She's the Man40.13×Movies & TV
Lizzie McGuire44.27×Movies & TV
Shrek (franchise)18.64×Movies & TV
Joey King23.72×Movies & TV
Napoleon Dynamite20.85×Movies & TV
Miss Congeniality (film)38.25×Movies & TV
Peter Rabbit (TV series)54×Movies & TV
My Bloody Valentine (film)66.38×Movies & TV
Milestones30.05×Music & Radio
A Walk to Remember30.74×Movies & TV
Terry Kennedy (skateboarder)96.17×Sports
Superbad (film)18.05×Movies & TV
Limited liability company6.07×Business & Career
J-14 (magazine)56.94×Internet & Social Media
Lisa Frank22.57×Business & Career
Pride & Prejudice (2005 film)17.21×Movies & TV
Legally Blonde18.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Furby audience
TraitClusterScore
ExtroversionTHRILL1.92
IndulgenceJOY1.63
Design AffinityPREMIUM1.47
Social Media UsageJOY1.39
Early Adopter MentalityPOWER1.39
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Furby
CountryShare
United States22.7%
Poland8.5%
Germany7.4%

See Furby audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Furby have in United States?

Furby has an estimated audience of 1,052,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Furby fans?

70.5% of Furby fans are female, 29.5% are male, with an average age of 35.5 years.

Which brands do Furby fans like most?

Furby fans show strongest brand affinity for Mad Libs (288.52×), Mandy Moore (43.37×), and Polly Pocket (63.13×) over the country average.

Where do Furby fans live in United States?

Furby fans in United States are most concentrated in California (reach 113,068), Texas (reach 92,594), and Florida (reach 65,290). These three regions account for the largest share of the active audience.

What other brands do Furby fans also like?

Beyond Furby itself, the audience over-indexes on Mandy Moore (43.37×), Polly Pocket (63.13×), She's the Man (40.13×), and Lizzie McGuire (44.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Furby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.