Rascasse Audience Intelligence

Furby Target Market in United States

A data profile of the people who buy, follow and care about Furby in United States — modelled from more than twelve digital signal sources. Furby has an estimated audience of 1,031,884 people in United States.

#2361among Brand in United States#436in Kids & Family

The average Furby fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mandy Moore, Mad Libs, Polly Pocket, with strongest over-indexing on Mandy Moore (43.37× the country average).

Demographically, the Furby audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Furby fan in United States is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Mandy Moore.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Furby profile in United States.

Audience size
1M
in United States
Gender
70.5%♀
29.5% male
Age
35.5
average years
Country rank
#23185
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Furby

70.5% are female, 29.5% are male, average age 35.5.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Furby audience in United States
MetricValue
Female70.5%
Male29.5%
Average age35.5
Estimated audience size1,031,884
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Furby audience in United States
Age bracketShare%
16-1924%
20-2928%
30-3920%
40-4915%
50+13%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Furby audience comes from United States.

Worldwide audience distribution share by country for Furby
CountryShare
United States22.2%
Poland8.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Furby audience in United States is strongest.

Fig. 05

Top regions by affinity

Furby customers by region in United States
#RegionReachAffinity×
01Utah~10K1.29×
02West Virginia~6K1.24×
03Idaho~6K1.20×
04Kentucky~20K1.19×
05Oklahoma~10K1.14×
06Oregon~10K1.13×
07Maine~4K1.13×
08Alaska~3K1.13×
09Indiana~20K1.12×
10Montana~3K1.09×
11Ohio~30K1.08×
12Washington~20K1.08×
13Missouri~20K1.07×
14Colorado~20K1.05×
15Nebraska~6K1.05×
16Arizona~20K1.04×
17Iowa~9K1.04×
18Arkansas~9K1.04×
19Kansas~9K1.03×
20New Hampshire~4K1.03×
21South Dakota~3K1.03×
22North Dakota~2K1.03×
23Pennsylvania~40K1.02×
24Michigan~30K1.01×
25Tennessee~20K1.01×
26Texas~90K1.00×
27Wisconsin~20K1.00×
28New Mexico~5K0.99×
29Vermont~2K0.99×
30North Carolina~30K0.98×
31Illinois~30K0.96×
32Alabama~10K0.96×
33California~100K0.95×
34Minnesota~10K0.95×
35Nevada~10K0.95×
36Massachusetts~20K0.94×
37Louisiana~10K0.94×
38Connecticut~10K0.93×
39Virginia~20K0.92×
40South Carolina~10K0.92×
41Rhode Island~3K0.92×
42Florida~60K0.89×
43Mississippi~8K0.89×
44Georgia~30K0.88×
45New York~50K0.87×
46New Jersey~20K0.84×
47Hawaii~4K0.82×
48Delaware~2K0.82×
49Maryland~10K0.79×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Furby, United States
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Furby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Furby audience
#·InterestCategoryAffinity×
01Mad LibsGames288.52×
02Terry Kennedy (skateboarder)Sports96.17×
03My Bloody Valentine (film)Movies & TV66.38×
04Polly PocketKids & Family63.13×
05J-14 (magazine)Internet & Social Media56.94×
06Peter Rabbit (TV series)Movies & TV54.00×
07TamagotchiGames46.14×
08Lizzie McGuireMovies & TV44.27×
09Mandy MooreMusic & Radio43.37×
10She's the ManMovies & TV40.13×
11Miss Congeniality (film)Movies & TV38.25×
12A Walk to RememberMovies & TV30.74×
13MilestonesMusic & Radio30.05×
14Joey KingMovies & TV23.72×
15Lisa FrankBusiness & Career22.57×
16Napoleon DynamiteMovies & TV20.85×
17Shrek (franchise)Movies & TV18.64×
18Superbad (film)Movies & TV18.05×
19MonstersMovies & TV13.84×
20Limited liability companyBusiness & Career6.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Furby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Furby audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
SpiritualityBALANCE1.30×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Furby audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
TravellingTHRILL0.96×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Furby's target market in United States?

Furby's target market in United States covers an estimated 1,031,884 people, concentrated in California and Texas.

02

What is the gender split and age of Furby customers?

70.5% of the Furby audience are female, 29.5% are male, with an average age of 35.5 years.

03

Which brands do Furby fans like most?

Furby fans show strongest brand affinity for Mandy Moore (43.37×), Mad Libs (288.52×), and Polly Pocket (63.13×) over the country average.

04

Where do Furby fans live in United States?

Furby fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Furby fans also like?

Beyond Furby itself, the audience over-indexes on Mad Libs (288.52×), Polly Pocket (63.13×), Lizzie McGuire (44.27×), and She's the Man (40.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Furby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Furby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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