On Audience in United States
On has an estimated audience of 5,587,985 people in United States. 42.0% are female, 58.0% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Elsword, Goop, Vocal harmony, JDSU.
The average On fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Elsword, Goop, with strongest over-indexing on Governor of Michigan (7.83× the country average). Demographically, the On audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Running
Demographics of On fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.3 |
| Estimated audience size | 5,587,985 |
Audience persona
The typical On fan in United States is more male, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 780,943 | 1.27× |
| Texas | 583,118 | 1.21× |
| Florida | 531,920 | 1.41× |
| New York | 439,414 | 1.41× |
| Georgia | 204,185 | 1.19× |
| Illinois | 195,396 | 1.05× |
| Pennsylvania | 190,084 | 1.01× |
| North Carolina | 180,051 | 1.07× |
| New Jersey | 175,361 | 1.23× |
| Ohio | 167,637 | 0.97× |
| Virginia | 148,035 | 1.09× |
| Michigan | 140,749 | 0.96× |
| Massachusetts | 123,800 | 1.12× |
| Tennessee | 121,274 | 1.08× |
| Washington | 119,913 | 1.07× |
| Arizona | 106,113 | 0.93× |
| Indiana | 105,963 | 1.04× |
| Maryland | 92,190 | 0.96× |
| Missouri | 85,986 | 0.95× |
| Colorado | 85,136 | 0.97× |
| South Carolina | 84,807 | 1.01× |
| Louisiana | 80,145 | 1.11× |
| Alabama | 78,022 | 1× |
| Wisconsin | 73,458 | 0.87× |
| Connecticut | 73,286 | 1.31× |
| Minnesota | 72,087 | 0.9× |
| Oklahoma | 71,605 | 1.15× |
| Oregon | 71,189 | 1.11× |
| Kentucky | 70,470 | 1.01× |
| Nevada | 56,364 | 1.04× |
| Arkansas | 51,637 | 1.12× |
| Mississippi | 47,621 | 1.03× |
| Utah | 43,953 | 0.88× |
| Iowa | 42,057 | 0.91× |
| Kansas | 39,515 | 0.9× |
| Nebraska | 26,445 | 0.94× |
| New Mexico | 26,073 | 0.93× |
| Hawaii | 24,892 | 1.04× |
| West Virginia | 23,382 | 0.9× |
| Idaho | 22,538 | 0.8× |
| Washington, District of Columbia | 18,176 | 1.08× |
| New Hampshire | 18,000 | 0.82× |
| Maine | 16,556 | 0.83× |
| Rhode Island | 14,530 | 0.82× |
| Montana | 11,880 | 0.77× |
| Delaware | 11,798 | 0.77× |
| South Dakota | 10,414 | 0.81× |
| Alaska | 10,333 | 0.86× |
| North Dakota | 9,513 | 0.83× |
| Vermont | 7,172 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 7.83× | Politics & Society |
| Elsword | 16.74× | Games |
| Goop | 5.35× | Internet & Social Media |
| Vocal harmony | 4.5× | Music & Radio |
| JDSU | 2.62× | Business & Career |
| Grinch | 3.42× | Movies & TV |
| Home equity | 1.6× | Home & Garden |
| Historic site | 3.26× | Arts & Culture |
| Hibachi | 5.94× | Food & Beverages |
| Wok | 4.87× | Food & Beverages |
| Google Home | 4.54× | Technology & Electronics |
| Bank account | 1.74× | Business & Career |
| Staycation | 2.3× | Home & Garden |
| Cherish (group) | 7.53× | Music & Radio |
| Hipster | 6.3× | Politics & Society |
| headspace | 5.68× | Health |
| Hypothec | 7.36× | Business & Career |
| Monogram | 2.33× | Home & Garden |
| Fairy godmother | 4.51× | Literature |
| Nebraska Cornhuskers football | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 17.9% |
| Japan | 14.2% |
See On audiences in other countries
More Running audiences in United States
- Nike+ (8,294,491)
- Saucony (3,003,586)
- Ragnar Relay Series (541,498)
- MapMyRun (339,947)
- Women's Running Magazine (53,618)
Frequently asked questions
How many fans does On have in United States?
On has an estimated audience of 5,587,985 people in United States, concentrated in California and Texas.
What is the gender split and age of On fans?
42.0% of On fans are female, 58.0% are male, with an average age of 37.3 years.
Which brands do On fans like most?
On fans show strongest brand affinity for Governor of Michigan (7.83×), Elsword (16.74×), and Goop (5.35×) over the country average.
Where do On fans live in United States?
On fans in United States are most concentrated in California (reach 780,943), Texas (reach 583,118), and Florida (reach 531,920). These three regions account for the largest share of the active audience.
What other brands do On fans also like?
Beyond On itself, the audience over-indexes on Elsword (16.74×), Goop (5.35×), Vocal harmony (4.5×), and JDSU (2.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for On. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.