A data profile of the people who buy, follow and care about On in India — modelled from more than twelve digital signal sources. On has an estimated audience of 5,568,616 people in India.
On has an estimated audience of 5,568,616 people in India. 22.9% are female, 77.1% are male, average age 30.9. Top brand affinities: Superman, True Detective, Harry Styles, Sevilla FC, Stranger Things.
Top brand affinities include Superman, True Detective, Harry Styles, with strongest over-indexing on Superman (1.6× the country average).
Demographically, the On audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
The typical On fan in India is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the On profile in India.
22.9% are female, 77.1% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 30.9 |
| Estimated audience size | 5,568,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide On audience comes from India.
| Country | Share |
|---|---|
| India | 18.4% |
| United States | 18.0% |
| Japan | 14.0% |
The strongest cross-interests of the On audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 9.17× | ||
| 02 | Sevilla FC | Sports | 8.73× | ||
| 03 | San Antonio Spurs | Sports | 8.71× | ||
| 04 | Karim Benzema | Sports | 8.40× | ||
| 05 | Paul Pogba | Sports | 8.39× | ||
| 06 | Harry Styles | Music & Radio | 7.40× | ||
| 07 | Aston Villa F.C. | Sports | 7.14× | ||
| 08 | Atlético Madrid | Sports | 4.11× | ||
| 09 | Modern Family | Movies & TV | 3.96× | ||
| 10 | Emma Watson | Movies & TV | 2.92× | ||
| 11 | Manchester City F.C. | Sports | 2.38× | ||
| 12 | True Detective | Movies & TV | 2.16× | ||
| 13 | Drop shipping | Shopping | 1.98× | ||
| 14 | Manchester United F.C. | Sports | 1.77× | ||
| 15 | Superman | Movies & TV | 1.60× | ||
| 16 | FC Barcelona | Sports | 1.60× | ||
| 17 | HDFC Bank | Business & Career | 1.58× | ||
| 18 | Young's | Food & Beverages | 1.55× | ||
| 19 | Stranger Things | Movies & TV | 1.53× | ||
| 20 | Batman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.52× | |
| Creativity | OPEN | 0.60× | |
| Need for Security | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for On. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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