Rascasse Audience Intelligence

Stance Target Market in United States

A data profile of the people who buy, follow and care about Stance in United States — modelled from more than twelve digital signal sources. Stance has an estimated audience of 995,101 people in United States.

#8among Lingerie in United States#2420among Brand in United States#973in Fashion & Accessoires

The average Stance fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Euro Truck Simulator, The Wizard of Oz, Life360, with strongest over-indexing on Euro Truck Simulator (135.21× the country average).

Demographically, the Stance audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stance fan in United States is more male, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Euro Truck Simulator.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stance profile in United States.

Audience size
995K
in United States
Gender
36.8%♀
63.2% male
Age
34.6
average years
Country rank
#23737
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stance

36.8% are female, 63.2% are male, average age 34.6.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Stance audience in United States
MetricValue
Female36.8%
Male63.2%
Average age34.6
Estimated audience size995,101
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Stance audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Stance audience comes from United States.

Worldwide audience distribution share by country for Stance
CountryShare
United States31.2%
Saudi Arabia16.2%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stance audience in United States is strongest.

Fig. 05

Top regions by affinity

Stance customers by region in United States
#RegionReachAffinity×
01Utah~50K5.84×
02California~200K2.12×
03Idaho~8K1.64×
04Nevada~20K1.57×
05Colorado~20K1.34×
06Arizona~30K1.30×
07Hawaii~5K1.25×
08Montana~3K1.14×
09Oregon~10K1.13×
10Washington~20K1.09×
11Florida~70K1.03×
12New York~60K1.02×
13New Mexico~5K0.99×
14North Dakota~2K0.95×
15South Dakota~2K0.94×
16Alaska~2K0.94×
17Virginia~20K0.91×
18Minnesota~10K0.91×
19Vermont~2K0.90×
20Texas~80K0.88×
21Nebraska~4K0.88×
22New Jersey~20K0.87×
23Oklahoma~10K0.87×
24Washington, District of Columbia~3K0.87×
25Delaware~2K0.87×
26Arkansas~7K0.86×
27North Carolina~30K0.85×
28Maryland~10K0.84×
29Tennessee~20K0.82×
30Louisiana~10K0.82×
31Rhode Island~3K0.82×
32Kansas~6K0.81×
33Maine~3K0.81×
34Georgia~20K0.80×
35Mississippi~7K0.80×
36Iowa~7K0.79×
37New Hampshire~3K0.79×
38South Carolina~10K0.78×
39West Virginia~4K0.78×
40Alabama~10K0.77×
41Illinois~30K0.76×
42Wisconsin~10K0.76×
43Connecticut~8K0.76×
44Massachusetts~10K0.75×
45Missouri~10K0.75×
46Kentucky~9K0.75×
47Pennsylvania~20K0.74×
48Michigan~20K0.72×
49Indiana~10K0.71×
50Ohio~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Stance, United States
0.66×1.00×5.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stance audience
#·InterestCategoryAffinity×
01Euro Truck SimulatorGames135.21×
02Pagani ZondaCars & Mobility44.69×
03Life360Kids & Family25.99×
04Honda JazzCars & Mobility23.98×
05ECS TuningCars & Mobility23.90×
06The Wizard of OzMovies & TV21.93×
07Ayrton SennaSports20.26×
08Clash RoyaleGames15.84×
09Mercedes AMG Petronas F1Sports12.41×
10TrampolineSports7.80×
11Laminate flooringHome & Garden7.67×
12Cross-stitchHome & Garden7.59×
13Wood flooringHome & Garden6.51×
14Honda CivicCars & Mobility6.22×
15Drag racingCars & Mobility6.03×
16Gaming computerTechnology & Electronics4.47×
17Formula OneSports4.33×
18Ski resortTravel & Leisure4.25×
19High schoolBusiness & Career4.21×
20Solar energyHome & Garden3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stance audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.00×
Convenience OrientationPREMIUM1.60×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stance audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Community OrientationOPEN0.75×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stance's target market in United States?

Stance's target market in United States covers an estimated 995,101 people, concentrated in California and Texas.

02

What is the gender split and age of Stance customers?

36.8% of the Stance audience are female, 63.2% are male, with an average age of 34.6 years.

03

Which brands do Stance fans like most?

Stance fans show strongest brand affinity for Euro Truck Simulator (135.21×), The Wizard of Oz (21.93×), and Life360 (25.99×) over the country average.

04

Where do Stance fans live in United States?

Stance fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Stance fans also like?

Beyond Stance itself, the audience over-indexes on The Wizard of Oz (21.93×), Life360 (25.99×), Drag racing (6.03×), and High school (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Stance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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