Stance Audience in United States
Stance has an estimated audience of 999,958 people in United States. 36.8% are female, 63.2% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Euro Truck Simulator, Kia Sportage, Houston Astros, Mazda MX-5, Honda HR-V.
The average Stance fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euro Truck Simulator, Kia Sportage, Houston Astros, with strongest over-indexing on Euro Truck Simulator (85.59× the country average). Demographically, the Stance audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Stance fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 34.6 |
| Estimated audience size | 999,958 |
Audience persona
The typical Stance fan in United States is more male, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Euro Truck Simulator.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 246,023 | 2.24× |
| Texas | 77,712 | 0.9× |
| Florida | 73,019 | 1.08× |
| New York | 59,531 | 1.07× |
| Utah | 54,198 | 6.05× |
| Arizona | 32,131 | 1.57× |
| Illinois | 27,004 | 0.81× |
| North Carolina | 25,474 | 0.85× |
| Pennsylvania | 23,597 | 0.7× |
| Georgia | 23,451 | 0.76× |
| New Jersey | 23,029 | 0.91× |
| Colorado | 23,010 | 1.46× |
| Virginia | 22,262 | 0.91× |
| Washington | 21,346 | 1.06× |
| Ohio | 18,929 | 0.61× |
| Michigan | 18,606 | 0.71× |
| Nevada | 16,161 | 1.67× |
| Massachusetts | 15,342 | 0.78× |
| Tennessee | 15,244 | 0.76× |
| Maryland | 14,275 | 0.83× |
| Oregon | 13,301 | 1.16× |
| Minnesota | 12,467 | 0.87× |
| Indiana | 11,301 | 0.62× |
| South Carolina | 10,852 | 0.72× |
| Missouri | 10,841 | 0.67× |
| Wisconsin | 10,520 | 0.7× |
| Alabama | 9,290 | 0.66× |
| Louisiana | 9,181 | 0.71× |
| Idaho | 8,407 | 1.68× |
| Kentucky | 8,397 | 0.67× |
| Oklahoma | 8,386 | 0.76× |
| Connecticut | 7,689 | 0.77× |
| Hawaii | 6,090 | 1.42× |
| Arkansas | 6,033 | 0.73× |
| Iowa | 5,728 | 0.7× |
| Kansas | 5,542 | 0.7× |
| Mississippi | 5,163 | 0.63× |
| New Mexico | 4,946 | 0.99× |
| Nebraska | 4,430 | 0.88× |
| Montana | 3,426 | 1.23× |
| Washington, District of Columbia | 2,693 | 0.9× |
| New Hampshire | 2,290 | 0.58× |
| West Virginia | 2,270 | 0.49× |
| Maine | 2,174 | 0.61× |
| Rhode Island | 2,009 | 0.63× |
| Delaware | 1,882 | 0.68× |
| South Dakota | 1,790 | 0.77× |
| Alaska | 1,757 | 0.82× |
| North Dakota | 1,627 | 0.79× |
| Wyoming | 1,555 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euro Truck Simulator | 85.59× | Games |
| Kia Sportage | 28.64× | Cars & Mobility |
| Houston Astros | 7.81× | Sports |
| Mazda MX-5 | 21.84× | Cars & Mobility |
| Honda HR-V | 20× | Cars & Mobility |
| Los Angeles Dodgers | 5.3× | Sports |
| Honda Jazz | 33.04× | Cars & Mobility |
| Honda City | 23.87× | Cars & Mobility |
| Pre-school playgroup | 21.34× | Kids & Family |
| Lewis Hamilton | 7.88× | Sports |
| Motorcycle accessories | 5.29× | Cars & Mobility |
| Mercedes AMG Petronas F1 | 13.07× | Sports |
| Honda Civic | 6.94× | Cars & Mobility |
| Toyota Supra | 8.97× | Cars & Mobility |
| The Wizard of Oz | 12.2× | Movies & TV |
| Ayrton Senna | 20.68× | Sports |
| Mobile game | 2.57× | Games |
| Jeep Grand Cherokee | 6.14× | Cars & Mobility |
| Sneaker collecting | 3.5× | Fashion & Accessoires |
| Red Bull Racing | 9.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| Risk Appetite | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Japan | 10.7% |
| United Kingdom | 6.1% |
See Stance audiences in other countries
More Lingerie audiences in United States
- Burlington (33,197,625)
- Spanx (5,089,303)
- Intimissimi (2,332,744)
- Palmers (1,122,667)
- La Perla (clothing) (1,044,931)
Frequently asked questions
How many fans does Stance have in United States?
Stance has an estimated audience of 999,958 people in United States, concentrated in California and Texas.
What is the gender split and age of Stance fans?
36.8% of Stance fans are female, 63.2% are male, with an average age of 34.6 years.
Which brands do Stance fans like most?
Stance fans show strongest brand affinity for Euro Truck Simulator (85.59×), Kia Sportage (28.64×), and Houston Astros (7.81×) over the country average.
Where do Stance fans live in United States?
Stance fans in United States are most concentrated in California (reach 246,023), Texas (reach 77,712), and Florida (reach 73,019). These three regions account for the largest share of the active audience.
What other brands do Stance fans also like?
Beyond Stance itself, the audience over-indexes on Kia Sportage (28.64×), Houston Astros (7.81×), Mazda MX-5 (21.84×), and Honda HR-V (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Stance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.