Rascasse Audience Intelligence

Paul Frank Target Market in United States

A data profile of the people who buy, follow and care about Paul Frank in United States — modelled from more than twelve digital signal sources. Paul Frank has an estimated audience of 328,675 people in United States.

#46among Fashion designer in United States#4766among Brand in United States#1541in Fashion & Accessoires

The average Paul Frank fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey's General Stores, Key Food, Care Bears, with strongest over-indexing on Casey's General Stores (41.43× the country average).

Demographically, the Paul Frank audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Frank fan in United States is more female, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Casey's General Stores.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Frank profile in United States.

Audience size
329K
in United States
Gender
87.9%♀
12.1% male
Age
33.6
average years
Country rank
#46107
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paul Frank

87.9% are female, 12.1% are male, average age 33.6.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for Paul Frank audience in United States
MetricValue
Female87.9%
Male12.1%
Average age33.6
Estimated audience size328,675
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Paul Frank audience in United States
Age bracketShare%
16-1922%
20-2933%
30-3928%
40-4912%
50+5%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Paul Frank audience comes from United States.

Worldwide audience distribution share by country for Paul Frank
CountryShare
United States39.9%
United Kingdom11.5%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Frank audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Frank customers by region in United States
#RegionReachAffinity×
01California~80K2.34×
02Nevada~5K1.59×
03Oregon~5K1.49×
04Hawaii~2K1.44×
05Arizona~8K1.36×
06Washington~8K1.34×
07Texas~30K1.33×
08Utah~3K1.31×
09New York~20K1.28×
10Georgia~10K1.25×
11Florida~20K1.24×
12Virginia~8K1.10×
13Illinois~10K1.08×
14North Carolina~9K1.08×
15Idaho~2K1.06×
16Washington, District of Columbia<1K1.06×
17Maryland~5K1.03×
18New Mexico~2K1.03×
19New Jersey~8K1.02×
20South Carolina~4K1.02×
21Connecticut~3K1.00×
22Colorado~5K0.98×
23Oklahoma~3K0.97×
24Alabama~4K0.96×
25Rhode Island<1K0.96×
26Tennessee~6K0.94×
27Massachusetts~5K0.94×
28Delaware<1K0.94×
29Alaska<1K0.94×
30Louisiana~3K0.92×
31Indiana~5K0.91×
32Pennsylvania~9K0.90×
33Missouri~4K0.89×
34Vermont<1K0.89×
35Michigan~7K0.87×
36Mississippi~2K0.87×
37New Hampshire<1K0.87×
38Minnesota~4K0.86×
39Kentucky~3K0.86×
40Arkansas~2K0.86×
41Kansas~2K0.86×
42Ohio~7K0.82×
43Nebraska~1K0.82×
44Maine<1K0.82×
45Montana<1K0.80×
46North Dakota<1K0.79×
47Wisconsin~3K0.78×
48South Dakota<1K0.77×
49West Virginia~1K0.75×
50Iowa~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Paul Frank, United States
0.73×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Frank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Frank audience
#·InterestCategoryAffinity×
01Care BearsKids & Family62.64×
02Jabra (headset)Technology & Electronics56.88×
03KinderCare Learning CentersHealth52.64×
04Seagate TechnologyTechnology & Electronics51.34×
05Key FoodShopping49.83×
06BratzKids & Family43.85×
07Casey's General StoresFood & Beverages41.43×
08Fannie MaeBusiness & Career40.61×
09Abt ElectronicsShopping37.61×
10Beanie BabiesMovies & TV31.13×
11WellCareHealth28.56×
12Alamo Rent a CarCars & Mobility25.64×
13Paperless PostShopping20.00×
14CiCi's PizzaFood & Beverages17.06×
15Consumer CellularTechnology & Electronics16.41×
16Sherwin-WilliamsBusiness & Career10.18×
17TalbotsShopping8.78×
18EventbriteTravel & Leisure7.14×
19Staples (Canada)Business & Career4.06×
20KFCFood & Beverages3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Frank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Frank audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.03×
Family OrientationCONSERVATISM1.72×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Frank audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Pet OwnershipJOY0.85×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paul Frank's target market in United States?

Paul Frank's target market in United States covers an estimated 328,675 people, concentrated in California and Texas.

02

What is the gender split and age of Paul Frank customers?

87.9% of the Paul Frank audience are female, 12.1% are male, with an average age of 33.6 years.

03

Which brands do Paul Frank fans like most?

Paul Frank fans show strongest brand affinity for Casey's General Stores (41.43×), Key Food (49.83×), and Care Bears (62.64×) over the country average.

04

Where do Paul Frank fans live in United States?

Paul Frank fans in United States are most concentrated in California (reach ~80K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Frank fans also like?

Beyond Paul Frank itself, the audience over-indexes on Key Food (49.83×), Care Bears (62.64×), KinderCare Learning Centers (52.64×), and Bratz (43.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Frank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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