KinderCare Learning Centers Audience in United States

KinderCare Learning Centers logo

KinderCare Learning Centers has an estimated audience of 973,145 people in United States. 80.2% are female, 19.8% are male, average age 36.1. Top regions: California, Texas, Illinois. Top brand affinities: Kiddie Academy, Goddard School, Primrose Schools, Penn Station (restaurant), Stellenbosch University.

The average KinderCare Learning Centers fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Kiddie Academy, Goddard School, Primrose Schools, with strongest over-indexing on Kiddie Academy (109.27× the country average). Demographically, the KinderCare Learning Centers audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of KinderCare Learning Centers fans

Demographic split for KinderCare Learning Centers audience in United States
MetricValue
Female80.2%
Male19.8%
Average age36.1
Estimated audience size973,145

Audience persona

The typical KinderCare Learning Centers fan in United States is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Kiddie Academy.

Top regions in United States

Top regions ranked by reach for KinderCare Learning Centers in United States
RegionReachAffinity
California109,3291.02×
Texas75,5370.9×
Illinois65,1912.01×
Florida59,6710.91×
North Carolina51,7321.77×
Ohio50,4671.68×
Virginia48,2532.04×
Pennsylvania46,3551.41×
Michigan39,7371.56×
Washington36,7741.88×
Georgia34,6751.16×
Indiana32,6601.84×
Colorado29,5271.93×
Wisconsin28,6131.95×
Maryland27,2221.63×
New Jersey26,8911.09×
New York25,9440.48×
Massachusetts23,1981.21×
Tennessee22,3771.15×
Minnesota20,1201.44×
Arizona19,3950.98×
Missouri19,0021.21×
Kentucky15,9641.31×
Oregon15,7991.42×
Connecticut14,3491.47×
Oklahoma13,9871.29×
Nevada13,9761.48×
Iowa11,1731.39×
Nebraska9,1201.87×
South Carolina9,0040.61×
Alabama7,7610.57×
Kansas6,0680.79×
Louisiana5,7550.46×
Mississippi4,1160.51×
New Hampshire3,8841.01×
Delaware3,5581.33×
New Mexico3,5410.73×
Utah3,1410.36×
Washington, District of Columbia2,9501.01×
Arkansas1,1280.14×
Rhode Island8010.26×
West Virginia7740.17×
North Dakota7730.39×
Idaho7150.15×
Alaska6900.33×
Hawaii3930.09×
Maine3810.11×
South Dakota2880.13×
Wyoming2880.2×
Montana2260.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KinderCare Learning Centers audience
BrandAffinityCategory
Kiddie Academy109.27×Kids & Family
Goddard School68.49×Business & Career
Primrose Schools46.41×Business & Career
Penn Station (restaurant)13.23×Food & Beverages
Stellenbosch University139.31×Business & Career
Rhodes University141.86×Business & Career
Scholastic Book Fairs34.78×Literature
Paul Frank52.64×Fashion & Accessoires
Tau Beta Pi101.51×Business & Career
Delhi Public School Society104.14×Business & Career
Higher Secondary School Certificate63.64×Business & Career
Math rock26.08×Music & Radio
University of Auckland96.06×Business & Career
School uniform7.7×Kids & Family
Movies1.51×Movies & TV
University of Otago99.4×Business & Career
Total Drama Island16.35×Movies & TV
Primary School Leaving Examination43.08×Kids & Family
Tarento19.66×Travel & Leisure
Butler University21.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KinderCare Learning Centers audience
TraitClusterScore
Family OrientationCONSERVATISM1.95
IndulgenceJOY1.51
Price SensitivityPREMIUM1.43
Community OrientationOPEN1.23
ExtroversionTHRILL1.22
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for KinderCare Learning Centers
CountryShare
United States87.3%
Canada2.0%
China1.3%

See KinderCare Learning Centers audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does KinderCare Learning Centers have in United States?

KinderCare Learning Centers has an estimated audience of 973,145 people in United States, concentrated in California and Texas.

What is the gender split and age of KinderCare Learning Centers fans?

80.2% of KinderCare Learning Centers fans are female, 19.8% are male, with an average age of 36.1 years.

Which brands do KinderCare Learning Centers fans like most?

KinderCare Learning Centers fans show strongest brand affinity for Kiddie Academy (109.27×), Goddard School (68.49×), and Primrose Schools (46.41×) over the country average.

Where do KinderCare Learning Centers fans live in United States?

KinderCare Learning Centers fans in United States are most concentrated in California (reach 109,329), Texas (reach 75,537), and Illinois (reach 65,191). These three regions account for the largest share of the active audience.

What other brands do KinderCare Learning Centers fans also like?

Beyond KinderCare Learning Centers itself, the audience over-indexes on Goddard School (68.49×), Primrose Schools (46.41×), Penn Station (restaurant) (13.23×), and Stellenbosch University (139.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KinderCare Learning Centers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.