Rascasse Audience Intelligence

Tarento Audience in United States

A data profile of the people who buy, follow and care about Tarento in United States — modelled from more than twelve digital signal sources. Tarento has an estimated audience of 548,421 people in United States.

#3573among POI in United States#2757in Travel & Leisure

The average Tarento fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include opium, Naomi Scott, Web server, with strongest over-indexing on opium (585.71× the country average).

Demographically, the Tarento audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tarento fan in United States is more female, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for opium.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tarento profile in United States.

Audience size
548K
in United States
Gender
57.5%♀
42.5% male
Age
37.2
average years
Country rank
#34700
POI in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tarento fans

57.5% are female, 42.5% are male, average age 37.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Tarento audience in United States
MetricValue
Female57.5%
Male42.5%
Average age37.2
Estimated audience size548,421
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Tarento audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Tarento audience comes from United States.

Worldwide audience distribution share by country for Tarento
CountryShare
Japan73.4%
United States7.1%
Taiwan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tarento audience in United States is strongest.

Fig. 05

Top regions by affinity

Tarento fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.44×
02Vermont~1K1.37×
03Hawaii~3K1.30×
04Montana~2K1.19×
05Rhode Island~2K1.15×
06Delaware~2K1.15×
07West Virginia~3K1.12×
08Maine~2K1.12×
09New Hampshire~2K1.11×
10South Dakota~1K1.10×
11Idaho~3K1.06×
12Washington, District of Columbia~2K1.05×
13Nebraska~3K1.03×
14New Mexico~3K1.03×
15Mississippi~5K1.02×
16North Dakota~1K1.02×
17Arkansas~5K1.00×
18Iowa~4K0.96×
19Kansas~4K0.96×
20Oklahoma~6K0.95×
21California~60K0.94×
22Nevada~5K0.94×
23Utah~5K0.94×
24Louisiana~7K0.93×
25Oregon~6K0.93×
26Connecticut~5K0.93×
27Washington~10K0.92×
28Kentucky~6K0.92×
29Alabama~7K0.91×
30Maryland~8K0.89×
31Missouri~8K0.89×
32South Carolina~7K0.89×
33Wisconsin~7K0.89×
34Minnesota~7K0.89×
35Tennessee~10K0.88×
36Massachusetts~9K0.88×
37Virginia~10K0.87×
38Arizona~10K0.87×
39Indiana~9K0.87×
40New Jersey~10K0.86×
41Colorado~7K0.86×
42Georgia~10K0.84×
43New York~30K0.83×
44Michigan~10K0.83×
45North Carolina~10K0.82×
46Ohio~10K0.81×
47Pennsylvania~10K0.80×
48Illinois~10K0.80×
49Florida~30K0.77×
50Texas~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Tarento, United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tarento audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tarento audience
#·InterestCategoryAffinity×
01opiumHealth585.71×
02Naomi ScottMovies & TV91.94×
03Black CardsMusic & Radio54.70×
04TradesyShopping29.66×
05Camper (company)Fashion & Accessoires29.56×
06Group buyingShopping20.00×
07Night at the MuseumMovies & TV20.00×
081stdibsShopping20.00×
09KinderCare Learning CentersHealth19.66×
10Mercedes AMG Petronas F1Sports14.86×
11Web serverTechnology & Electronics13.45×
12LastPassTechnology & Electronics13.01×
13LongchampFashion & Accessoires12.92×
14International educationBusiness & Career11.45×
15Business softwareBusiness & Career8.73×
16Family carCars & Mobility6.30×
17Discount storesShopping3.32×
18Planet FitnessSports2.71×
19Shopping mallsShopping2.39×
20Pizza HutFood & Beverages2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tarento audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tarento audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.58×
Family OrientationCONSERVATISM2.55×
PatriotismCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tarento audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Early Adopter MentalityPOWER0.75×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tarento have in United States?

Tarento has an estimated audience of 548,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tarento fans?

57.5% of Tarento fans are female, 42.5% are male, with an average age of 37.2 years.

03

Which brands do Tarento fans like most?

Tarento fans show strongest brand affinity for opium (585.71×), Naomi Scott (91.94×), and Web server (13.45×) over the country average.

04

Where do Tarento fans live in United States?

Tarento fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tarento fans also like?

Beyond Tarento itself, the audience over-indexes on Naomi Scott (91.94×), Web server (13.45×), Group buying (20×), and Black Cards (54.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Tarento audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tarento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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