Rascasse Audience Intelligence

Naomi Scott Audience in United States

A data profile of the people who buy, follow and care about Naomi Scott in United States — modelled from more than twelve digital signal sources. Naomi Scott has an estimated audience of 2,026,641 people in United States.

#874among Actor Actress or TV Star in United States#2565among Person in United States#2185in Movies & TV

The average Naomi Scott fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Candice Patton, Absolutely, Jennifer Connelly, with strongest over-indexing on Candice Patton (1603.92× the country average).

Demographically, the Naomi Scott audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naomi Scott fan in United States is balanced, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Candice Patton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naomi Scott profile in United States.

Audience size
2M
in United States
Gender
53.6%♀
46.4% male
Age
32.8
average years
Country rank
#14086
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naomi Scott fans

53.6% are female, 46.4% are male, average age 32.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Naomi Scott audience in United States
MetricValue
Female53.6%
Male46.4%
Average age32.8
Estimated audience size2,026,641
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Naomi Scott audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3915%
40-4919%
50+7%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Naomi Scott audience comes from United States.

Worldwide audience distribution share by country for Naomi Scott
CountryShare
United States27.6%
India8.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naomi Scott audience in United States is strongest.

Fig. 05

Top regions by affinity

Naomi Scott fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.37×
02California~300K1.27×
03Texas~200K1.20×
04Illinois~80K1.14×
05Hawaii~10K1.12×
06New Mexico~10K1.11×
07Wyoming~4K1.11×
08Washington~50K1.09×
09New Jersey~60K1.08×
10Colorado~40K1.08×
11Idaho~10K1.08×
12Oklahoma~30K1.07×
13New York~100K1.05×
14Arizona~50K1.05×
15Florida~200K1.04×
16Pennsylvania~80K1.04×
17Georgia~70K1.04×
18Maryland~40K1.04×
19Connecticut~20K1.04×
20Ohio~70K1.03×
21Virginia~50K1.03×
22Indiana~40K1.03×
23Missouri~40K1.02×
24North Carolina~70K1.01×
25Michigan~60K1.01×
26Massachusetts~40K1.01×
27Kentucky~30K1.01×
28Kansas~20K1.01×
29Oregon~20K1.00×
30Nevada~20K1.00×
31Nebraska~10K1.00×
32Rhode Island~7K1.00×
33Tennessee~40K0.96×
34Arkansas~20K0.95×
35Iowa~20K0.95×
36Wisconsin~30K0.94×
37Louisiana~30K0.93×
38West Virginia~9K0.93×
39Delaware~6K0.93×
40Minnesota~30K0.92×
41South Dakota~5K0.91×
42North Dakota~4K0.91×
43New Hampshire~8K0.90×
44South Carolina~30K0.89×
45Alaska~4K0.89×
46Mississippi~20K0.87×
47Washington, District of Columbia~6K0.87×
48Montana~5K0.87×
49Alabama~30K0.84×
50Maine~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Naomi Scott, United States
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naomi Scott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naomi Scott audience
#·InterestCategoryAffinity×
01Candice PattonMovies & TV1603.92×
02Jake Miller (rapper)Music & Radio468.32×
03Roland EmmerichMovies & TV402.81×
04Hot Chelle RaeMusic & Radio352.53×
05Mickie JamesSports307.77×
06Tommy ThayerMusic & Radio230.58×
07AbsolutelyMusic & Radio221.97×
08Sister ActMovies & TV192.85×
09Van Helsing (film)Movies & TV192.39×
10Warm Bodies (film)Movies & TV160.90×
11Roman HolidayMovies & TV114.43×
12Monster Hunter (video game)Games112.61×
13Jennifer ConnellyMovies & TV103.99×
14Josh GadMovies & TV86.94×
15Anthem Blue CrossBusiness & Career77.15×
16Tobey MaguireMovies & TV70.69×
17Channing TatumMovies & TV45.23×
18Zac EfronMovies & TV26.31×
19romantic comediesMovies & TV26.25×
20socializingPolitics & Society21.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naomi Scott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naomi Scott audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Urban LifestyleOPEN1.83×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naomi Scott audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Quality AwarenessPREMIUM0.86×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naomi Scott have in United States?

Naomi Scott has an estimated audience of 2,026,641 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Naomi Scott fans?

53.6% of Naomi Scott fans are female, 46.4% are male, with an average age of 32.8 years.

03

Which brands do Naomi Scott fans like most?

Naomi Scott fans show strongest brand affinity for Candice Patton (1603.92×), Absolutely (221.97×), and Jennifer Connelly (103.99×) over the country average.

04

Where do Naomi Scott fans live in United States?

Naomi Scott fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Naomi Scott fans also like?

Beyond Naomi Scott itself, the audience over-indexes on Absolutely (221.97×), Jennifer Connelly (103.99×), Mickie James (307.77×), and Van Helsing (film) (192.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Naomi Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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