A data profile of the people who buy, follow and care about Black Cards in United States — modelled from more than twelve digital signal sources. Black Cards has an estimated audience of 341,131 people in United States.
The average Black Cards fan in United States is 37.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Nido, RCBC, Miss Universe Thailand, with strongest over-indexing on Nido (591.42× the country average).
Demographically, the Black Cards audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Travelling, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Black Cards fan in United States is balanced, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Nido.
The key figures that characterise the Black Cards profile in United States.
48.2% are female, 51.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.6 |
| Estimated audience size | 341,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Black Cards audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.3% |
| Indonesia | 20.3% |
| Philippines | 6.4% |
Where the Black Cards audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~20K | 1.47× | |
| 02 | Louisiana | ~6K | 1.37× | |
| 03 | Mississippi | ~4K | 1.37× | |
| 04 | Florida | ~30K | 1.32× | |
| 05 | Hawaii | ~2K | 1.31× | |
| 06 | Maryland | ~8K | 1.30× | |
| 07 | California | ~50K | 1.27× | |
| 08 | Texas | ~40K | 1.23× | |
| 09 | Nevada | ~4K | 1.23× | |
| 10 | Alabama | ~6K | 1.21× | |
| 11 | New York | ~20K | 1.20× | |
| 12 | North Carolina | ~10K | 1.18× | |
| 13 | New Jersey | ~10K | 1.15× | |
| 14 | South Carolina | ~6K | 1.15× | |
| 15 | Connecticut | ~4K | 1.12× | |
| 16 | Virginia | ~10K | 1.11× | |
| 17 | Illinois | ~10K | 1.09× | |
| 18 | Washington, District of Columbia | ~1K | 1.09× | |
| 19 | Tennessee | ~8K | 1.07× | |
| 20 | Delaware | ~1K | 1.07× | |
| 21 | Massachusetts | ~8K | 1.06× | |
| 22 | Arizona | ~8K | 1.04× | |
| 23 | Arkansas | ~3K | 1.03× | |
| 24 | Washington | ~7K | 1.00× | |
| 25 | Indiana | ~6K | 0.99× | |
| 26 | Pennsylvania | ~10K | 0.98× | |
| 27 | Michigan | ~9K | 0.98× | |
| 28 | Oklahoma | ~4K | 0.98× | |
| 29 | Alaska | <1K | 0.97× | |
| 30 | Kentucky | ~4K | 0.95× | |
| 31 | Rhode Island | ~1K | 0.95× | |
| 32 | Ohio | ~10K | 0.94× | |
| 33 | North Dakota | <1K | 0.93× | |
| 34 | Missouri | ~5K | 0.92× | |
| 35 | Minnesota | ~5K | 0.91× | |
| 36 | Kansas | ~3K | 0.90× | |
| 37 | New Hampshire | ~1K | 0.89× | |
| 38 | New Mexico | ~2K | 0.88× | |
| 39 | Nebraska | ~2K | 0.85× | |
| 40 | West Virginia | ~1K | 0.85× | |
| 41 | Colorado | ~5K | 0.83× | |
| 42 | Oregon | ~3K | 0.82× | |
| 43 | Maine | ~1K | 0.82× | |
| 44 | South Dakota | <1K | 0.82× | |
| 45 | Vermont | <1K | 0.82× | |
| 46 | Iowa | ~2K | 0.81× | |
| 47 | Wisconsin | ~4K | 0.80× | |
| 48 | Utah | ~3K | 0.79× | |
| 49 | Montana | <1K | 0.79× | |
| 50 | Idaho | ~1K | 0.75× |
The strongest cross-interests of the Black Cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RCBC | POI | 1683.51× | ||
| 02 | Miss Universe Thailand | Fashion & Accessoires | 947.52× | ||
| 03 | Nido | Kids & Family | 591.42× | ||
| 04 | Clone High | Movies & TV | 432.41× | ||
| 05 | Château Cheval Blanc | Food & Beverages | 333.60× | ||
| 06 | Château d'Yquem | Food & Beverages | 319.65× | ||
| 07 | Domaine de la Romanée-Conti | Food & Beverages | 273.59× | ||
| 08 | Cebu Doctors' University | Business & Career | 268.60× | ||
| 09 | Puregold | Food & Beverages | 199.72× | ||
| 10 | Bollinger | Food & Beverages | 153.31× | ||
| 11 | Weber Grills | Home & Garden | 130.86× | ||
| 12 | AirAsia | Travel & Leisure | 74.00× | ||
| 13 | Lamb and mutton | Pets & Animals | 29.94× | ||
| 14 | Dance-pop | Music & Radio | 28.46× | ||
| 15 | Manila | Travel & Leisure | 24.55× | ||
| 16 | USAJobs | Business & Career | 20.00× | ||
| 17 | Anthony Edwards | Movies & TV | 19.51× | ||
| 18 | Jingoism | Politics & Society | 19.41× | ||
| 19 | Hovercraft | Cars & Mobility | 17.26× | ||
| 20 | Kristi Noem | Politics & Society | 12.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 8.34× | |
| Career Orientation | POWER | 6.76× | |
| Indulgence | JOY | 4.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Convenience Orientation | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.70× |
Black Cards has an estimated audience of 341,131 people in United States, concentrated in California and Texas.
48.2% of Black Cards fans are female, 51.8% are male, with an average age of 37.6 years.
Black Cards fans show strongest brand affinity for Nido (591.42×), RCBC (1683.51×), and Miss Universe Thailand (947.52×) over the country average.
Black Cards fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Black Cards itself, the audience over-indexes on RCBC (1683.51×), Miss Universe Thailand (947.52×), Clone High (432.41×), and Weber Grills (130.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Black Cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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