Dance-pop Audience in United States
Dance-pop has an estimated audience of 8,050,062 people in United States. 59.8% are female, 40.2% are male, average age 31.8. Top brand affinities: Dog breed, Combat sport, Home construction, Bank account, Nationality.
Top brand affinities include Dog breed, Combat sport, Home construction, with strongest over-indexing on Dog breed (1.55× the country average). Demographically, the Dance-pop audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Dance-pop fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 31.8 |
| Estimated audience size | 8,050,062 |
Audience persona
The typical Dance-pop fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.55× | Pets & Animals |
| Combat sport | 2.1× | Sports |
| Home construction | 1.76× | Home & Garden |
| Bank account | 2.95× | Business & Career |
| Nationality | 2.51× | Politics & Society |
| Elsword | 18.82× | Games |
| Progressive rock | 2.01× | Music & Radio |
| Product design | 1.8× | Business & Career |
| Iowa Hawkeyes | 5.42× | Sports |
| Pro-Ject | 2.33× | Music & Radio |
| Kendra Scott | 1.56× | Fashion & Accessoires |
| Stamp collecting | 2.49× | Home & Garden |
| Panama | 1.93× | Travel & Leisure |
| Mothercare | 1.66× | Kids & Family |
| Tezz | 3.6× | Movies & TV |
| Corona (band) | 2.88× | Music & Radio |
| UK garage | 2.67× | Music & Radio |
| Hog Hunting | 1.67× | Sports |
| Japanese domestic market | 2.3× | Politics & Society |
| Home staging | 2.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.86 |
| Extroversion | THRILL | 1.65 |
| Early Adopter Mentality | POWER | 1.35 |
| Mindfulness | BALANCE | 1.3 |
| Sports Activity | POWER | 1.26 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 8.5% |
| Japan | 7.8% |
See Dance-pop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dance-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.