Dance-pop Audience in Germany
Dance-pop has an estimated audience of 920,506 people in Germany. 56.7% are female, 43.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Handmade Gifts, Combat sport, Commercial mortgage, The Human Centipede 2 (Full Sequence).
The average Dance-pop fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Handmade Gifts, Combat sport, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Dance-pop audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Dance-pop fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 31.1 |
| Estimated audience size | 920,506 |
Audience persona
The typical Dance-pop fan in Germany is more female, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,719 | 0.62× |
| Bayern | 89,470 | 0.6× |
| Baden-Württemberg | 82,208 | 0.65× |
| Niedersachsen | 71,549 | 0.8× |
| Berlin | 69,529 | 1.69× |
| Hessen | 44,691 | 0.64× |
| Sachsen | 35,592 | 0.79× |
| Sachsen-Anhalt | 27,207 | 1.14× |
| Rheinland-Pfalz | 26,030 | 0.56× |
| Thüringen | 26,013 | 1.11× |
| Schleswig-Holstein | 23,886 | 0.72× |
| Brandenburg | 23,416 | 0.82× |
| Mecklenburg-Vorpommern | 20,511 | 1.17× |
| Saarland | 20,389 | 1.8× |
| Bremen | 16,674 | 2.12× |
| Hamburg | 15,718 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Handmade Gifts | 2.41× | Kids & Family |
| Combat sport | 1.63× | Sports |
| Commercial mortgage | 2.32× | Business & Career |
| The Human Centipede 2 (Full Sequence) | 8.48× | Movies & TV |
| myDealZ | 2.89× | Shopping |
| Progressive rock | 1.53× | Music & Radio |
| Google Home | 5.23× | Technology & Electronics |
| Keeper (password manager) | 3.54× | Technology & Electronics |
| Home Delivery | 2.27× | Food & Beverages |
| Staycation | 3.05× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.62× | Music & Radio |
| Fantasy Earth: Zero | 4.34× | Games |
| Bank account | 1.87× | Business & Career |
| Information sensitivity | 3.26× | Technology & Electronics |
| Building insulation | 2.47× | Home & Garden |
| N'Golo Kanté | 3.12× | Sports |
| Vanuatu | 8.99× | Travel & Leisure |
| Italian Riviera | 1.68× | Travel & Leisure |
| Preacher (comics) | 3.47× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Travelling | THRILL | 1.41 |
| Indulgence | JOY | 1.37 |
| DIY Mentality | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 8.5% |
| Japan | 7.8% |
See Dance-pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Dance-pop have in Germany?
Dance-pop has an estimated audience of 920,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dance-pop fans?
56.7% of Dance-pop fans are female, 43.3% are male, with an average age of 31.1 years.
Which brands do Dance-pop fans like most?
Dance-pop fans show strongest brand affinity for Gil Ofarim (1.99×), Handmade Gifts (2.41×), and Combat sport (1.63×) over the country average.
Where do Dance-pop fans live in Germany?
Dance-pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,719), Bayern (reach 89,470), and Baden-Württemberg (reach 82,208). These three regions account for the largest share of the active audience.
What other brands do Dance-pop fans also like?
Beyond Dance-pop itself, the audience over-indexes on Handmade Gifts (2.41×), Combat sport (1.63×), Commercial mortgage (2.32×), and The Human Centipede 2 (Full Sequence) (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dance-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.