Dance-pop Audience in Germany
Dance-pop has an estimated audience of 920,506 people in Germany. 56.7% are female, 43.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eurodance, Millie Bobby Brown, Jax Jones, Livemusic, Harry Potter.
The average Dance-pop fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eurodance, Millie Bobby Brown, Jax Jones, with strongest over-indexing on Eurodance (9.9× the country average). Demographically, the Dance-pop audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Dance-pop fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 31.1 |
| Estimated audience size | 920,506 |
Audience persona
The typical Dance-pop fan in Germany is more female, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for Eurodance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,719 | 0.62× |
| Bayern | 89,470 | 0.6× |
| Baden-Württemberg | 82,208 | 0.65× |
| Niedersachsen | 71,549 | 0.8× |
| Berlin | 69,529 | 1.69× |
| Hessen | 44,691 | 0.64× |
| Sachsen | 35,592 | 0.79× |
| Sachsen-Anhalt | 27,207 | 1.14× |
| Rheinland-Pfalz | 26,030 | 0.56× |
| Thüringen | 26,013 | 1.11× |
| Schleswig-Holstein | 23,886 | 0.72× |
| Brandenburg | 23,416 | 0.82× |
| Mecklenburg-Vorpommern | 20,511 | 1.17× |
| Saarland | 20,389 | 1.8× |
| Bremen | 16,674 | 2.12× |
| Hamburg | 15,718 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurodance | 9.9× | Music & Radio |
| Millie Bobby Brown | 5.97× | Movies & TV |
| Jax Jones | 53.57× | Music & Radio |
| Livemusic | 3.68× | Music & Radio |
| Harry Potter | 1.95× | Movies & TV |
| House music | 3.08× | Music & Radio |
| Batman | 2.68× | Movies & TV |
| ICloud | 5.03× | Technology & Electronics |
| Spiegel Online | 2.12× | News |
| Superman | 2.91× | Movies & TV |
| Lotte | 12.79× | Music & Radio |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Casino | 5.04× | Games |
| Barbour | 9.03× | Fashion & Accessoires |
| Frida Kahlo | 5.53× | Arts & Culture |
| Taylor Swift | 3.38× | Music & Radio |
| Harry Styles | 5.48× | Music & Radio |
| Gay pride | 5.89× | Politics & Society |
| Lieferando.de | 1.98× | Food & Beverages |
| Alternative hip hop | 3.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Travelling | THRILL | 1.41 |
| Indulgence | JOY | 1.37 |
| DIY Mentality | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 8.5% |
| Japan | 7.8% |
See Dance-pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Dance-pop have in Germany?
Dance-pop has an estimated audience of 920,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dance-pop fans?
56.7% of Dance-pop fans are female, 43.3% are male, with an average age of 31.1 years.
Which brands do Dance-pop fans like most?
Dance-pop fans show strongest brand affinity for Eurodance (9.9×), Millie Bobby Brown (5.97×), and Jax Jones (53.57×) over the country average.
Where do Dance-pop fans live in Germany?
Dance-pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,719), Bayern (reach 89,470), and Baden-Württemberg (reach 82,208). These three regions account for the largest share of the active audience.
What other brands do Dance-pop fans also like?
Beyond Dance-pop itself, the audience over-indexes on Millie Bobby Brown (5.97×), Jax Jones (53.57×), Livemusic (3.68×), and Harry Potter (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dance-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.