Rascasse Audience Intelligence

Lotte Audience in Germany

A data profile of the people who buy, follow and care about Lotte in Germany — modelled from more than twelve digital signal sources. Lotte has an estimated audience of 416,947 people in Germany.

#146among Singer-songwriter in Germany#2680among Person in Germany#1594in Music & Radio

The average Lotte fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Max Giesinger, Wincent Weiss, Gil Ofarim, with strongest over-indexing on Max Giesinger (67.71× the country average).

Demographically, the Lotte audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lotte fan in Germany is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Max Giesinger.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotte profile in Germany.

Audience size
417K
in Germany
Gender
68.4%♀
31.6% male
Age
35.6
average years
Country rank
#13535
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lotte fans

68.4% are female, 31.6% are male, average age 35.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Lotte audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age35.6
Estimated audience size416,947
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Lotte audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Lotte audience comes from Germany.

Worldwide audience distribution share by country for Lotte
CountryShare
Germany18.2%
United States17.7%
France16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotte audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lotte fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K2.64×
02Nordrhein-Westfalen~200K1.79×
03Baden-Württemberg~60K1.06×
04Thüringen~10K0.98×
05Hamburg~9K0.94×
06Mecklenburg-Vorpommern~7K0.89×
07Bremen~3K0.87×
08Sachsen~20K0.85×
09Brandenburg~10K0.85×
10Berlin~20K0.84×
11Saarland~4K0.84×
12Sachsen-Anhalt~9K0.82×
13Rheinland-Pfalz~20K0.81×
14Schleswig-Holstein~10K0.81×
15Hessen~30K0.79×
16Bayern~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Lotte, Germany
0.66×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lotte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lotte audience
#·InterestCategoryAffinity×
01Max GiesingerMusic & Radio67.71×
02WilhelmineMusic & Radio67.71×
03M.I.A. (rapper)Music & Radio41.45×
04Wir sind HeldenMusic & Radio40.82×
05Max MutzkeMusic & Radio35.68×
06Michael SchulteMusic & Radio34.45×
07Benny BlancoMusic & Radio32.20×
08HechtMusic & Radio29.53×
09Wincent WeissMusic & Radio27.44×
10Gianna NanniniMusic & Radio26.10×
11No AngelsMusic & Radio24.86×
12Alvaro SolerMusic & Radio22.70×
13Nico SantosMusic & Radio21.09×
14Johannes OerdingMusic & Radio19.33×
15Yvonne CatterfeldMusic & Radio18.30×
16Mark ForsterMusic & Radio17.86×
17WirtzMusic & Radio15.02×
18Stefanie HeinzmannMusic & Radio15.02×
19Gil OfarimMusic & Radio13.77×
20Vincent KompanySports11.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lotte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lotte audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.53×
TraditionCONSERVATISM1.45×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lotte audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
Community OrientationOPEN0.89×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lotte have in Germany?

Lotte has an estimated audience of 416,947 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Lotte fans?

68.4% of Lotte fans are female, 31.6% are male, with an average age of 35.6 years.

03

Which brands do Lotte fans like most?

Lotte fans show strongest brand affinity for Max Giesinger (67.71×), Wincent Weiss (27.44×), and Gil Ofarim (13.77×) over the country average.

04

Where do Lotte fans live in Germany?

Lotte fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lotte fans also like?

Beyond Lotte itself, the audience over-indexes on Wincent Weiss (27.44×), Gil Ofarim (13.77×), No Angels (24.86×), and Gianna Nannini (26.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Lotte audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lotte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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