Lotte Audience in Germany
Lotte has an estimated audience of 448,109 people in Germany. 75.0% are female, 25.0% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Max Giesinger, Wincent Weiss, Wirtz, Gil Ofarim, Max Mutzke.
The average Lotte fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Max Giesinger, Wincent Weiss, Wirtz, with strongest over-indexing on Max Giesinger (67.71× the country average). Demographically, the Lotte audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lotte fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 37.5 |
| Estimated audience size | 448,109 |
Audience persona
The typical Lotte fan in Germany is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Max Giesinger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,925 | 1.66× |
| Niedersachsen | 100,840 | 2.32× |
| Baden-Württemberg | 68,271 | 1.12× |
| Bayern | 48,874 | 0.68× |
| Hessen | 27,991 | 0.82× |
| Sachsen | 18,536 | 0.84× |
| Rheinland-Pfalz | 18,205 | 0.81× |
| Berlin | 17,738 | 0.89× |
| Schleswig-Holstein | 13,342 | 0.83× |
| Thüringen | 12,153 | 1.06× |
| Brandenburg | 11,677 | 0.84× |
| Hamburg | 9,811 | 0.97× |
| Sachsen-Anhalt | 9,130 | 0.79× |
| Mecklenburg-Vorpommern | 7,412 | 0.87× |
| Saarland | 4,356 | 0.79× |
| Bremen | 3,212 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Giesinger | 67.71× | Music & Radio |
| Wincent Weiss | 27.44× | Music & Radio |
| Wirtz | 15.02× | Music & Radio |
| Gil Ofarim | 13.77× | Music & Radio |
| Max Mutzke | 35.68× | Music & Radio |
| M.I.A. (rapper) | 41.45× | Music & Radio |
| No Angels | 24.86× | Music & Radio |
| Gianna Nannini | 26.1× | Music & Radio |
| Benny Blanco | 32.2× | Music & Radio |
| Hecht | 29.53× | Music & Radio |
| Johannes Oerding | 19.33× | Music & Radio |
| Nico Santos | 21.09× | Music & Radio |
| Mark Forster | 17.86× | Music & Radio |
| Michael Schulte | 34.45× | Music & Radio |
| Alvaro Soler | 22.7× | Music & Radio |
| Yvonne Catterfeld | 18.3× | Music & Radio |
| Wir sind Helden | 40.82× | Music & Radio |
| Stefanie Heinzmann | 15.02× | Music & Radio |
| Wilhelmine | 67.71× | Music & Radio |
| Vincent Kompany | 11.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.16 |
| Creativity | OPEN | 1.13 |
| Tradition | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.8% |
| United States | 17.5% |
| France | 17.4% |
See Lotte audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Lotte have in Germany?
Lotte has an estimated audience of 448,109 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Lotte fans?
75.0% of Lotte fans are female, 25.0% are male, with an average age of 37.5 years.
Which brands do Lotte fans like most?
Lotte fans show strongest brand affinity for Max Giesinger (67.71×), Wincent Weiss (27.44×), and Wirtz (15.02×) over the country average.
Where do Lotte fans live in Germany?
Lotte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,925), Niedersachsen (reach 100,840), and Baden-Württemberg (reach 68,271). These three regions account for the largest share of the active audience.
What other brands do Lotte fans also like?
Beyond Lotte itself, the audience over-indexes on Wincent Weiss (27.44×), Wirtz (15.02×), Gil Ofarim (13.77×), and Max Mutzke (35.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lotte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.