Rascasse Audience Intelligence

Lotte Audience in United States

A data profile of the people who buy, follow and care about Lotte in United States — modelled from more than twelve digital signal sources. Lotte has an estimated audience of 406,522 people in United States.

#943among Singer-songwriter in United States#10177among Person in United States#5873in Music & Radio

The average Lotte fan in United States is 35.5 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Florida.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotte profile in United States.

Audience size
407K
in United States
Gender
58.9%♀
41.1% male
Age
35.5
average years
Country rank
#41247
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lotte fans

58.9% are female, 41.1% are male, average age 35.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Lotte audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.5
Estimated audience size406,522
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Lotte audience in United States
Age bracketShare%
16-1932%
20-2917%
30-3916%
40-4920%
50+14%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Lotte audience comes from United States.

Worldwide audience distribution share by country for Lotte
CountryShare
Germany18.2%
United States17.7%
France16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotte audience in United States is strongest.

Fig. 05

Top regions by affinity

Lotte fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K13.17×
02Maryland~70K9.58×
03Kansas~20K5.13×
04Washington, District of Columbia~4K3.46×
05Florida~60K2.35×
06Hawaii~3K1.58×
07New Jersey~10K1.20×
08Washington~7K0.85×
09New York~20K0.74×
10North Dakota<1K0.72×
11South Dakota<1K0.71×
12Alaska<1K0.71×
13Vermont<1K0.71×
14Montana<1K0.67×
15West Virginia~1K0.63×
16Delaware<1K0.61×
17Rhode Island<1K0.59×
18California~30K0.58×
19Maine<1K0.57×
20Idaho~1K0.56×
21New Hampshire<1K0.56×
22New Mexico~1K0.53×
23Mississippi~2K0.52×
24Nebraska~1K0.52×
25Massachusetts~4K0.49×
26Louisiana~2K0.48×
27Oregon~2K0.48×
28Arkansas~2K0.48×
29Nevada~2K0.47×
30Connecticut~2K0.45×
31Georgia~5K0.44×
32Kentucky~2K0.44×
33Oklahoma~2K0.44×
34Iowa~1K0.44×
35Pennsylvania~6K0.43×
36Missouri~3K0.42×
37Utah~1K0.42×
38Illinois~5K0.41×
39Alabama~2K0.41×
40North Carolina~5K0.40×
41Ohio~5K0.39×
42Arizona~3K0.39×
43Colorado~2K0.38×
44South Carolina~2K0.38×
45Michigan~4K0.37×
46Texas~10K0.36×
47Tennessee~3K0.35×
48Wisconsin~2K0.35×
49Minnesota~2K0.35×
50Indiana~3K0.34×
Fig. 06

Affinity by region

Affinity by region — Lotte, United States
0.34×1.00×13.17×
Appendix

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See Lotte audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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