Lotte Audience in United States
Lotte has an estimated audience of 395,455 people in United States. 52.6% are female, 47.4% are male, average age 35.1. Top regions: Virginia, Maryland, Florida.
The average Lotte fan in United States is 35.1 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Florida. Demographically, the Lotte audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lotte fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 35.1 |
| Estimated audience size | 395,455 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 129,670 | 13.46× |
| Maryland | 66,083 | 9.72× |
| Florida | 63,669 | 2.38× |
| California | 25,979 | 0.6× |
| New York | 17,007 | 0.77× |
| Kansas | 16,147 | 5.18× |
| New Jersey | 12,532 | 1.25× |
| Texas | 12,313 | 0.36× |
| Washington | 6,739 | 0.85× |
| Pennsylvania | 5,407 | 0.41× |
| Illinois | 5,173 | 0.39× |
| Georgia | 4,843 | 0.4× |
| Ohio | 4,410 | 0.36× |
| North Carolina | 4,409 | 0.37× |
| Washington, District of Columbia | 4,064 | 3.42× |
| Massachusetts | 3,620 | 0.46× |
| Michigan | 3,329 | 0.32× |
| Hawaii | 2,652 | 1.56× |
| Arizona | 2,607 | 0.32× |
| Missouri | 2,172 | 0.34× |
| Louisiana | 1,953 | 0.38× |
| Colorado | 1,945 | 0.31× |
| Tennessee | 1,927 | 0.24× |
| Oregon | 1,872 | 0.41× |
| Indiana | 1,702 | 0.24× |
| South Carolina | 1,593 | 0.27× |
| Alabama | 1,562 | 0.28× |
| Kentucky | 1,542 | 0.31× |
| Nevada | 1,473 | 0.39× |
| Minnesota | 1,325 | 0.23× |
| Connecticut | 1,320 | 0.33× |
| Oklahoma | 1,191 | 0.27× |
| Wisconsin | 1,163 | 0.2× |
| Utah | 894 | 0.25× |
| West Virginia | 856 | 0.46× |
| Arkansas | 652 | 0.2× |
| Iowa | 626 | 0.19× |
| Mississippi | 542 | 0.17× |
| New Hampshire | 415 | 0.27× |
| Delaware | 391 | 0.36× |
| New Mexico | 362 | 0.18× |
| Nebraska | 358 | 0.18× |
| Alaska | 349 | 0.41× |
| Idaho | 349 | 0.18× |
| Maine | 328 | 0.23× |
| Rhode Island | 318 | 0.25× |
| Montana | 182 | 0.17× |
| Vermont | 144 | 0.21× |
| South Dakota | 139 | 0.15× |
| North Dakota | 135 | 0.17× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.83 |
| Community Orientation | OPEN | 1.75 |
| Tradition | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.16 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.8% |
| United States | 17.5% |
| France | 17.4% |
See Lotte audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lotte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.