A data profile of the people who buy, follow and care about Dance-pop in Spain — modelled from more than twelve digital signal sources. Dance-pop has an estimated audience of 2,235,202 people in Spain.
Dance-pop has an estimated audience of 2,235,202 people in Spain. 63.4% are female, 36.6% are male, average age 41.7. Top brand affinities: Ryan Phillippe, Reese Witherspoon, Elsa Pataky, Samba, Eva Longoria.
Top brand affinities include Ryan Phillippe, Reese Witherspoon, Elsa Pataky, with strongest over-indexing on Ryan Phillippe (30.18× the country average).
Demographically, the Dance-pop audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Dance-pop fan in Spain is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Ryan Phillippe.
The key figures that characterise the Dance-pop profile in Spain.
63.4% are female, 36.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.7 |
| Estimated audience size | 2,235,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Dance-pop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 8.5% |
| Japan | 7.8% |
The strongest cross-interests of the Dance-pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Phillippe | Movies & TV | 30.18× | ||
| 02 | Reese Witherspoon | Movies & TV | 8.70× | ||
| 03 | Eva Longoria | Movies & TV | 7.30× | ||
| 04 | Samba | Music & Radio | 5.88× | ||
| 05 | Sarah Jessica Parker | Movies & TV | 5.16× | ||
| 06 | Improvisation | Music & Radio | 4.60× | ||
| 07 | Elsa Pataky | Movies & TV | 4.48× | ||
| 08 | Winamax | Games | 4.41× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 3.33× | ||
| 10 | Volunteering | Politics & Society | 2.93× | ||
| 11 | Michael Jackson | Music & Radio | 2.52× | ||
| 12 | Badoo | Internet & Social Media | 2.42× | ||
| 13 | Google Drive | Technology & Electronics | 2.42× | ||
| 14 | Brad Pitt | Movies & TV | 2.24× | ||
| 15 | Real property | Home & Garden | 1.89× | ||
| 16 | BP | Cars & Mobility | 1.88× | ||
| 17 | Internet & Social Media | 1.73× | |||
| 18 | Skirt | Fashion & Accessoires | 1.71× | ||
| 19 | Local food | Food & Beverages | 1.71× | ||
| 20 | Julio Iglesias | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Spirituality | BALANCE | 1.16× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.85× | |
| Community Orientation | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dance-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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