Nido Audience in United States
Nido has an estimated audience of 271,554 people in United States. 55.8% are female, 44.2% are male, average age 33.3. Top regions: Texas, California, Florida. Top brand affinities: Black Cards, Kiernan Shipka, quora, Michelob ULTRA, Planet Fitness.
The average Nido fan in United States is 33.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Black Cards, Kiernan Shipka, quora, with strongest over-indexing on Black Cards (266.07× the country average). Demographically, the Nido audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Nido fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 33.3 |
| Estimated audience size | 271,554 |
Audience persona
The typical Nido fan in United States is more female, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Black Cards.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 130,910 | 5.61× |
| California | 56,870 | 1.9× |
| Florida | 23,119 | 1.26× |
| New York | 20,587 | 1.36× |
| Illinois | 9,863 | 1.09× |
| Georgia | 9,823 | 1.17× |
| Tennessee | 9,575 | 1.76× |
| New Jersey | 9,552 | 1.38× |
| North Carolina | 8,917 | 1.09× |
| Pennsylvania | 8,257 | 0.9× |
| Virginia | 6,953 | 1.05× |
| Ohio | 6,859 | 0.82× |
| Massachusetts | 6,786 | 1.27× |
| Colorado | 6,388 | 1.49× |
| Maryland | 6,378 | 1.37× |
| Arizona | 6,179 | 1.11× |
| Washington | 5,778 | 1.06× |
| Michigan | 5,441 | 0.77× |
| Indiana | 4,193 | 0.85× |
| Nevada | 3,670 | 1.4× |
| South Carolina | 2,939 | 0.72× |
| Minnesota | 2,931 | 0.75× |
| Connecticut | 2,868 | 1.05× |
| Louisiana | 2,576 | 0.74× |
| Missouri | 2,546 | 0.58× |
| Kentucky | 2,443 | 0.72× |
| Alabama | 2,326 | 0.61× |
| Oklahoma | 2,317 | 0.77× |
| Wisconsin | 2,179 | 0.53× |
| Washington, District of Columbia | 2,171 | 2.66× |
| Utah | 2,120 | 0.87× |
| Oregon | 2,081 | 0.67× |
| Kansas | 1,670 | 0.78× |
| Arkansas | 1,534 | 0.69× |
| Iowa | 1,454 | 0.65× |
| New Mexico | 1,190 | 0.87× |
| Nebraska | 995 | 0.73× |
| Mississippi | 968 | 0.43× |
| Rhode Island | 965 | 1.12× |
| Hawaii | 860 | 0.74× |
| Idaho | 732 | 0.54× |
| Delaware | 617 | 0.82× |
| New Hampshire | 586 | 0.55× |
| Maine | 522 | 0.54× |
| Vermont | 451 | 0.95× |
| West Virginia | 415 | 0.33× |
| Alaska | 314 | 0.54× |
| South Dakota | 288 | 0.46× |
| North Dakota | 263 | 0.47× |
| Montana | 239 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Cards | 266.07× | Music & Radio |
| Kiernan Shipka | 21.43× | Movies & TV |
| quora | 20× | Internet & Social Media |
| Michelob ULTRA | 22.97× | Food & Beverages |
| Planet Fitness | 4.2× | Sports |
| Brigitte Bardot | 18.18× | Movies & TV |
| Google Maps | 3.06× | Internet & Social Media |
| Smart Communications | 17.96× | Technology & Electronics |
| Indeed.com | 2.99× | Business & Career |
| Autism Awareness | 6.7× | Health |
| Diabetes mellitus awareness | 4.56× | Health |
| AccuWeather | 4.23× | Home & Garden |
| Millie Bobby Brown | 4.29× | Movies & TV |
| Capital One | 2.5× | Business & Career |
| Impressionism | 17.17× | Arts & Culture |
| Bass guitar | 3.15× | Music & Radio |
| Rami Malek | 9.06× | Movies & TV |
| PSV Eindhoven | 20× | Sports |
| Cello | 5.08× | Music & Radio |
| Metaphysics | 3.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.48 |
| Luxury Orientation | PREMIUM | 1.33 |
| Quality Awareness | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 47.2% |
| United States | 16.2% |
| Mexico | 6.8% |
See Nido audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Nido have in United States?
Nido has an estimated audience of 271,554 people in United States, concentrated in Texas and California.
What is the gender split and age of Nido fans?
55.8% of Nido fans are female, 44.2% are male, with an average age of 33.3 years.
Which brands do Nido fans like most?
Nido fans show strongest brand affinity for Black Cards (266.07×), Kiernan Shipka (21.43×), and quora (20×) over the country average.
Where do Nido fans live in United States?
Nido fans in United States are most concentrated in Texas (reach 130,910), California (reach 56,870), and Florida (reach 23,119). These three regions account for the largest share of the active audience.
What other brands do Nido fans also like?
Beyond Nido itself, the audience over-indexes on Kiernan Shipka (21.43×), quora (20×), Michelob ULTRA (22.97×), and Planet Fitness (4.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.