Rascasse Audience Intelligence

Nido Target Market in United States

A data profile of the people who buy, follow and care about Nido in United States — modelled from more than twelve digital signal sources. Nido has an estimated audience of 339,460 people in United States.

#4694among Brand in United States#642in Kids & Family

The average Nido fan in United States is 33.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Black Cards, Michelob ULTRA, Smart Communications, with strongest over-indexing on Black Cards (591.42× the country average).

Demographically, the Nido audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nido fan in United States is more female, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Black Cards.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nido profile in United States.

Audience size
339K
in United States
Gender
55.8%♀
44.2% male
Age
33.3
average years
Country rank
#45347
Brand in United States
Fig. 01

Search interest · 12-month trend

+131%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nido

55.8% are female, 44.2% are male, average age 33.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Nido audience in United States
MetricValue
Female55.8%
Male44.2%
Average age33.3
Estimated audience size339,460
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Nido audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Nido audience comes from United States.

Worldwide audience distribution share by country for Nido
CountryShare
Japan44.8%
United States18.9%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nido audience in United States is strongest.

Fig. 05

Top regions by affinity

Nido customers by region in United States
#RegionReachAffinity×
01Texas~100K5.67×
02Washington, District of Columbia~2K1.96×
03California~50K1.72×
04Tennessee~8K1.50×
05Colorado~6K1.35×
06New Jersey~9K1.26×
07Maryland~6K1.20×
08Nevada~3K1.20×
09Florida~20K1.18×
10New York~20K1.15×
11Arizona~6K1.09×
12Georgia~9K1.08×
13Massachusetts~6K1.06×
14Washington~6K1.03×
15Connecticut~3K1.02×
16North Carolina~8K1.01×
17Illinois~9K1.00×
18Rhode Island<1K1.00×
19Virginia~7K0.99×
20New Mexico~1K0.98×
21Pennsylvania~9K0.94×
22Kansas~2K0.92×
23Indiana~4K0.91×
24Kentucky~3K0.91×
25Vermont<1K0.91×
26Nebraska~1K0.90×
27Ohio~7K0.89×
28Oklahoma~3K0.89×
29Delaware<1K0.88×
30Louisiana~3K0.87×
31Hawaii~1K0.86×
32Michigan~6K0.84×
33Minnesota~3K0.84×
34Utah~2K0.84×
35Arkansas~2K0.84×
36Alaska<1K0.84×
37North Dakota<1K0.83×
38Iowa~2K0.82×
39West Virginia~1K0.82×
40Maine<1K0.81×
41South Dakota<1K0.81×
42South Carolina~3K0.80×
43Mississippi~2K0.77×
44Alabama~3K0.76×
45Oregon~2K0.76×
46Missouri~3K0.75×
47Idaho~1K0.75×
48Montana<1K0.75×
49New Hampshire<1K0.73×
50Wisconsin~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Nido, United States
0.64×1.00×5.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nido audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nido audience
#·InterestCategoryAffinity×
01Black CardsMusic & Radio591.42×
02Moon BootsFashion & Accessoires45.03×
03Michelob ULTRAFood & Beverages43.01×
04Smart CommunicationsTechnology & Electronics41.38×
05ImpressionismArts & Culture21.40×
06quoraInternet & Social Media20.00×
07Brigitte BardotMovies & TV20.00×
08Disclosure (band)Music & Radio20.00×
09EastWest BankBusiness & Career20.00×
10Kiernan ShipkaMovies & TV18.99×
11International educationBusiness & Career18.61×
12Septic tankHome & Garden18.36×
13Ricardo ArjonaMusic & Radio13.49×
14Rami MalekMovies & TV11.64×
15Pedro PascalMovies & TV4.59×
16Anne HathawayMovies & TV4.19×
17Millie Bobby BrownMovies & TV4.01×
18Bass guitarMusic & Radio2.75×
197-ElevenShopping2.49×
20Pizza HutFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nido audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nido audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.06×
PatriotismCONSERVATISM1.60×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nido audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nido's target market in United States?

Nido's target market in United States covers an estimated 339,460 people, concentrated in Texas and California.

02

What is the gender split and age of Nido customers?

55.8% of the Nido audience are female, 44.2% are male, with an average age of 33.3 years.

03

Which brands do Nido fans like most?

Nido fans show strongest brand affinity for Black Cards (591.42×), Michelob ULTRA (43.01×), and Smart Communications (41.38×) over the country average.

04

Where do Nido fans live in United States?

Nido fans in United States are most concentrated in Texas (reach ~100K), California (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nido fans also like?

Beyond Nido itself, the audience over-indexes on Michelob ULTRA (43.01×), Smart Communications (41.38×), quora (20×), and Kiernan Shipka (18.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Nido audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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