Rascasse Audience Intelligence

EastWest Bank Target Market in United States

A data profile of the people who buy, follow and care about EastWest Bank in United States — modelled from more than twelve digital signal sources. EastWest Bank has an estimated audience of 568,758 people in United States.

#36among Bank in United States#3496among Brand in United States#2114in Business & Career

The average EastWest Bank fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bank of America, Citibank, Smart Communications, with strongest over-indexing on Bank of America (48.46× the country average).

Demographically, the EastWest Bank audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EastWest Bank fan in United States is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EastWest Bank profile in United States.

Audience size
569K
in United States
Gender
49.1%♀
50.9% male
Age
36.8
average years
Country rank
#33935
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EastWest Bank

49.1% are female, 50.9% are male, average age 36.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for EastWest Bank audience in United States
MetricValue
Female49.1%
Male50.9%
Average age36.8
Estimated audience size568,758
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the EastWest Bank audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

26.0%

of the worldwide EastWest Bank audience comes from United States.

Worldwide audience distribution share by country for EastWest Bank
CountryShare
Philippines55.0%
United States26.0%
China10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EastWest Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

EastWest Bank customers by region in United States
#RegionReachAffinity×
01California~400K17.08×
02New York~100K4.15×
03Washington~40K4.01×
04Nevada~20K4.00×
05Texas~100K2.76×
06Massachusetts~20K2.23×
07Georgia~30K1.97×
08New Jersey~10K1.05×
09Washington, District of Columbia~2K1.02×
10Oregon~6K0.92×
11Hawaii~2K0.87×
12North Dakota<1K0.85×
13South Dakota~1K0.84×
14West Virginia~2K0.83×
15Alaska<1K0.83×
16Vermont<1K0.83×
17Montana~1K0.80×
18Rhode Island~1K0.75×
19Delaware~1K0.75×
20Maine~1K0.74×
21New Hampshire~2K0.72×
22Mississippi~3K0.70×
23Nebraska~2K0.70×
24Idaho~2K0.69×
25New Mexico~2K0.69×
26Arkansas~3K0.65×
27Iowa~3K0.63×
28Kansas~3K0.62×
29Connecticut~3K0.61×
30Arizona~7K0.60×
31Utah~3K0.60×
32Kentucky~4K0.59×
33Oklahoma~4K0.58×
34Louisiana~4K0.56×
35Virginia~7K0.55×
36Alabama~4K0.53×
37Colorado~4K0.51×
38Illinois~9K0.50×
39Wisconsin~4K0.50×
40South Carolina~4K0.50×
41Missouri~4K0.49×
42Minnesota~4K0.48×
43Tennessee~5K0.47×
44Indiana~5K0.47×
45Maryland~5K0.47×
46North Carolina~7K0.44×
47Florida~20K0.42×
48Pennsylvania~8K0.42×
49Michigan~6K0.39×
50Ohio~7K0.38×
Fig. 06

Affinity by region

Affinity by region — EastWest Bank, United States
0.38×1.00×17.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EastWest Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EastWest Bank audience
#·InterestCategoryAffinity×
01BBVA CompassBusiness & Career398.82×
02LBC ExpressBusiness & Career215.80×
03Gerry's GrillFood & Beverages188.05×
04EverBankBusiness & Career187.17×
05First Republic BankBusiness & Career175.57×
06Smart CommunicationsTechnology & Electronics163.40×
07San Miguel BreweryFood & Beverages154.57×
08Bank of MontrealBusiness & Career135.42×
09CitibankBusiness & Career89.57×
10KeyBankBusiness & Career81.87×
11BMO Harris BankBusiness & Career81.81×
12HSBCBusiness & Career68.34×
13M&T BankBusiness & Career64.19×
14Ally FinancialBusiness & Career61.12×
15Fifth Third BankBusiness & Career52.81×
16Bank of AmericaBusiness & Career48.46×
17JollibeeFood & Beverages31.57×
18Zoom (TV channel)Technology & Electronics20.00×
19Wells FargoBusiness & Career19.93×
20Capital OneBusiness & Career17.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EastWest Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EastWest Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.51×
Risk AppetiteTHRILL3.28×
TravellingTHRILL2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EastWest Bank audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Pet OwnershipJOY0.91×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EastWest Bank's target market in United States?

EastWest Bank's target market in United States covers an estimated 568,758 people, concentrated in California and Texas.

02

What is the gender split and age of EastWest Bank customers?

49.1% of the EastWest Bank audience are female, 50.9% are male, with an average age of 36.8 years.

03

Which brands do EastWest Bank fans like most?

EastWest Bank fans show strongest brand affinity for Bank of America (48.46×), Citibank (89.57×), and Smart Communications (163.4×) over the country average.

04

Where do EastWest Bank fans live in United States?

EastWest Bank fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do EastWest Bank fans also like?

Beyond EastWest Bank itself, the audience over-indexes on Citibank (89.57×), Smart Communications (163.4×), KeyBank (81.87×), and M&T Bank (64.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for EastWest Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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