EastWest Bank Audience in United States

EastWest Bank logo

EastWest Bank has an estimated audience of 556,095 people in United States. 49.1% are female, 50.9% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Chase (bank), Bank of America, Citibank, Smart Communications, KeyBank.

The average EastWest Bank fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chase (bank), Bank of America, Citibank, with strongest over-indexing on Chase (bank) (116.29× the country average). Demographically, the EastWest Bank audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of EastWest Bank fans

Demographic split for EastWest Bank audience in United States
MetricValue
Female49.1%
Male50.9%
Average age36.8
Estimated audience size556,095

Audience persona

The typical EastWest Bank fan in United States is balanced, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for EastWest Bank in United States
RegionReachAffinity
California417,07216.39×
Texas131,4352.75×
New York117,9603.8×
Washington39,6273.55×
Georgia33,0111.93×
Massachusetts23,4842.14×
Nevada17,9483.34×
New Jersey16,2911.15×
Florida15,7600.42×
Illinois9,9350.54×
Virginia7,9790.59×
North Carolina7,3090.44×
Oregon7,1791.13×
Pennsylvania7,1580.38×
Arizona6,8380.6×
Ohio4,9390.29×
Colorado4,0990.47×
Tennessee3,5550.32×
Maryland3,4390.36×
Michigan3,3640.23×
Missouri3,0810.34×
Connecticut3,0600.55×
Utah2,4250.49×
Indiana2,3390.23×
Minnesota2,2420.28×
South Carolina2,2090.26×
Hawaii2,1440.9×
Alabama2,1320.27×
Oklahoma2,1320.35×
Washington, District of Columbia1,9411.16×
Wisconsin1,8880.23×
Louisiana1,5540.22×
Kentucky1,2060.17×
Iowa1,0660.23×
Arkansas1,0350.23×
Idaho1,0290.37×
Kansas1,0060.23×
Mississippi7360.16×
New Hampshire7300.33×
Maine6440.32×
Nebraska6330.23×
New Mexico6300.23×
Rhode Island5440.31×
Delaware5050.33×
Alaska4800.4×
Montana3300.21×
West Virginia3040.12×
Vermont2970.3×
Wyoming2660.32×
South Dakota2610.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EastWest Bank audience
BrandAffinityCategory
Chase (bank)116.29×Business & Career
Bank of America48.46×Business & Career
Citibank89.57×Business & Career
Smart Communications163.4×Technology & Electronics
KeyBank81.87×Business & Career
M&T Bank64.19×Business & Career
Wells Fargo19.93×Business & Career
Fifth Third Bank52.81×Business & Career
Capital One17.39×Business & Career
EverBank187.17×Business & Career
BBVA Compass398.82×Business & Career
Zoom (TV channel)20×Technology & Electronics
Jollibee31.57×Food & Beverages
First Republic Bank175.57×Business & Career
San Miguel Brewery154.57×Food & Beverages
BMO Harris Bank81.81×Business & Career
LBC Express215.8×Business & Career
Ally Financial61.12×Business & Career
Gerry's Grill188.05×Food & Beverages
HSBC68.34×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EastWest Bank audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Urban LifestyleOPEN1.64
TravellingTHRILL1.59
IndulgenceJOY1.36
Career OrientationPOWER1.32
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for EastWest Bank
CountryShare
Philippines55.4%
United States25.5%
China10.4%

See EastWest Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does EastWest Bank have in United States?

EastWest Bank has an estimated audience of 556,095 people in United States, concentrated in California and Texas.

What is the gender split and age of EastWest Bank fans?

49.1% of EastWest Bank fans are female, 50.9% are male, with an average age of 36.8 years.

Which brands do EastWest Bank fans like most?

EastWest Bank fans show strongest brand affinity for Chase (bank) (116.29×), Bank of America (48.46×), and Citibank (89.57×) over the country average.

Where do EastWest Bank fans live in United States?

EastWest Bank fans in United States are most concentrated in California (reach 417,072), Texas (reach 131,435), and New York (reach 117,960). These three regions account for the largest share of the active audience.

What other brands do EastWest Bank fans also like?

Beyond EastWest Bank itself, the audience over-indexes on Bank of America (48.46×), Citibank (89.57×), Smart Communications (163.4×), and KeyBank (81.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EastWest Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.