San Miguel Brewery Audience in United States

San Miguel Brewery logo

San Miguel Brewery has an estimated audience of 296,915 people in United States. 50.0% are female, 50.0% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: Society (film), Tanjong Beach Club, Sentosa, Smart Communications, Tapir!.

The average San Miguel Brewery fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Society (film), Tanjong Beach Club, Sentosa, with strongest over-indexing on Society (film) (311.28× the country average). Demographically, the San Miguel Brewery audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of San Miguel Brewery fans

Demographic split for San Miguel Brewery audience in United States
MetricValue
Female50.0%
Male50.0%
Average age33.9
Estimated audience size296,915

Audience persona

The typical San Miguel Brewery fan in United States is balanced, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Society (film).

Top regions in United States

Top regions ranked by reach for San Miguel Brewery in United States
RegionReachAffinity
California61,0571.87×
Texas42,7231.67×
New York26,7091.61×
South Carolina24,7245.53×
Alabama20,9685.05×
Florida20,9441.04×
Louisiana9,8692.58×
Mississippi7,9073.23×
Georgia7,7280.84×
Virginia7,7111.07×
Arizona7,3461.21×
Illinois7,2890.74×
Colorado6,6071.41×
North Carolina6,4620.72×
New Jersey6,1430.81×
Maryland5,6481.11×
Ohio4,9270.54×
Massachusetts4,6090.79×
Pennsylvania4,6020.46×
Arkansas4,1331.69×
Washington3,7310.63×
Tennessee3,0770.52×
Michigan2,9960.39×
Wisconsin2,5940.58×
New Mexico2,5671.72×
Nevada2,3860.83×
Indiana2,3700.44×
Oklahoma2,1620.66×
Oregon2,0890.61×
Minnesota1,9770.46×
Connecticut1,8280.61×
Missouri1,6780.35×
Kentucky1,5640.42×
Washington, District of Columbia1,4111.58×
Utah1,4030.53×
Rhode Island1,0601.12×
Kansas9620.41×
Iowa9290.38×
Hawaii8810.69×
Nebraska6240.42×
Idaho6150.41×
New Hampshire4680.4×
West Virginia4030.29×
Maine4030.38×
Montana3180.39×
Delaware2740.33×
Alaska2340.37×
Vermont1720.33×
North Dakota1530.25×
South Dakota1370.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Miguel Brewery audience
BrandAffinityCategory
Society (film)311.28×Movies & TV
Tanjong Beach Club484.63×Travel & Leisure
Sentosa247.24×Travel & Leisure
Smart Communications61.65×Technology & Electronics
Tapir!57.81×Music & Radio
La Gaîté Lyrique305.81×Arts & Culture
Are You the One?100.52×Movies & TV
GNK Dinamo Zagreb158.33×Sports
Holsten Brewery298.63×Food & Beverages
Jericoacoara Beach266.81×Travel & Leisure
Sweetgreen20×Food & Beverages
Fresca72.63×Food & Beverages
Erdinger286.08×Food & Beverages
Marko Arnautović339.72×Sports
Lil Peep28.79×Music & Radio
Volunteer fire department18.95×Health
Jollibee14.68×Food & Beverages
Woman's Day (Australian magazine)108.19×Internet & Social Media
Let's Dance (German TV series)100.52×Movies & TV
Stencil24.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Miguel Brewery audience
TraitClusterScore
Luxury OrientationPREMIUM3.65
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.57
Risk AppetiteTHRILL1.24
LGBTQ+ IdentityOPEN1.19
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for San Miguel Brewery
CountryShare
Argentina24.6%
Philippines11.4%
El Salvador9.5%

See San Miguel Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does San Miguel Brewery have in United States?

San Miguel Brewery has an estimated audience of 296,915 people in United States, concentrated in California and Texas.

What is the gender split and age of San Miguel Brewery fans?

50.0% of San Miguel Brewery fans are female, 50.0% are male, with an average age of 33.9 years.

Which brands do San Miguel Brewery fans like most?

San Miguel Brewery fans show strongest brand affinity for Society (film) (311.28×), Tanjong Beach Club (484.63×), and Sentosa (247.24×) over the country average.

Where do San Miguel Brewery fans live in United States?

San Miguel Brewery fans in United States are most concentrated in California (reach 61,057), Texas (reach 42,723), and New York (reach 26,709). These three regions account for the largest share of the active audience.

What other brands do San Miguel Brewery fans also like?

Beyond San Miguel Brewery itself, the audience over-indexes on Tanjong Beach Club (484.63×), Sentosa (247.24×), Smart Communications (61.65×), and Tapir! (57.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Miguel Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.