Rascasse Audience Intelligence

San Miguel Brewery Target Market in United States

A data profile of the people who buy, follow and care about San Miguel Brewery in United States — modelled from more than twelve digital signal sources. San Miguel Brewery has an estimated audience of 302,964 people in United States.

#52among Beer in United States#4984among Brand in United States#2483in Food & Beverages

The average San Miguel Brewery fan in United States is 33.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Society (film), Tanjong Beach Club, Smart Communications, with strongest over-indexing on Society (film) (311.28× the country average).

Demographically, the San Miguel Brewery audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Miguel Brewery fan in United States is balanced, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Society (film).

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Miguel Brewery profile in United States.

Audience size
303K
in United States
Gender
50.0%♀
50.0% male
Age
33.9
average years
Country rank
#48133
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of San Miguel Brewery

50.0% are female, 50.0% are male, average age 33.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for San Miguel Brewery audience in United States
MetricValue
Female50.0%
Male50.0%
Average age33.9
Estimated audience size302,964
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the San Miguel Brewery audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3915%
40-4915%
50+13%
Fig. 04

Worldwide distribution

3.5%

of the worldwide San Miguel Brewery audience comes from United States.

Worldwide audience distribution share by country for San Miguel Brewery
CountryShare
Argentina26.5%
Philippines12.2%
El Salvador11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Miguel Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

San Miguel Brewery customers by region in United States
#RegionReachAffinity×
01South Carolina~20K5.23×
02Alabama~20K4.60×
03Mississippi~8K3.07×
04Louisiana~10K2.66×
05New Mexico~3K1.87×
06California~60K1.86×
07Arkansas~4K1.69×
08Texas~40K1.59×
09New York~20K1.50×
10Washington, District of Columbia~1K1.47×
11Colorado~7K1.40×
12Arizona~8K1.25×
13Rhode Island~1K1.22×
14Virginia~8K1.14×
15Maryland~6K1.11×
16Florida~20K1.03×
17Ohio~9K0.96×
18Georgia~8K0.82×
19New Jersey~6K0.82×
20Nevada~2K0.82×
21Massachusetts~5K0.80×
22Hawaii<1K0.76×
23Alaska<1K0.74×
24North Carolina~7K0.73×
25North Dakota<1K0.72×
26Vermont<1K0.72×
27South Dakota<1K0.71×
28Oklahoma~2K0.70×
29Illinois~7K0.69×
30Connecticut~2K0.67×
31Montana<1K0.67×
32Oregon~2K0.64×
33Washington~4K0.63×
34Delaware<1K0.63×
35Wisconsin~3K0.62×
36Nebraska<1K0.62×
37New Hampshire<1K0.61×
38Maine<1K0.61×
39Utah~2K0.60×
40Idaho<1K0.60×
41West Virginia<1K0.60×
42Tennessee~3K0.56×
43Kansas~1K0.55×
44Iowa~1K0.53×
45Minnesota~2K0.52×
46Kentucky~2K0.52×
47Pennsylvania~5K0.50×
48Indiana~3K0.48×
49Michigan~3K0.43×
50Missouri~2K0.43×
Fig. 06

Affinity by region

Affinity by region — San Miguel Brewery, United States
0.43×1.00×5.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Miguel Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Miguel Brewery audience
#·InterestCategoryAffinity×
01Tanjong Beach ClubTravel & Leisure484.63×
02Marko ArnautovićSports339.72×
03Society (film)Movies & TV311.28×
04La Gaîté LyriqueArts & Culture305.81×
05Holsten BreweryFood & Beverages298.63×
06ErdingerFood & Beverages286.08×
07Jericoacoara BeachTravel & Leisure266.81×
08SentosaTravel & Leisure247.24×
09GNK Dinamo ZagrebSports158.33×
10Are You the One?Movies & TV100.52×
11Let's Dance (German TV series)Movies & TV100.52×
12FrescaFood & Beverages72.63×
13Smart CommunicationsTechnology & Electronics61.65×
14Tapir!Music & Radio57.81×
15Lil PeepMusic & Radio28.79×
16StencilHome & Garden24.18×
17SweetgreenFood & Beverages20.00×
18Volunteer fire departmentHealth18.95×
19ShoulderHealth15.31×
20JollibeeFood & Beverages14.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Miguel Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Miguel Brewery audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.87×
TravellingTHRILL1.93×
Risk AppetiteTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Miguel Brewery audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.98×
CreativityOPEN0.98×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is San Miguel Brewery's target market in United States?

San Miguel Brewery's target market in United States covers an estimated 302,964 people, concentrated in California and Texas.

02

What is the gender split and age of San Miguel Brewery customers?

50.0% of the San Miguel Brewery audience are female, 50.0% are male, with an average age of 33.9 years.

03

Which brands do San Miguel Brewery fans like most?

San Miguel Brewery fans show strongest brand affinity for Society (film) (311.28×), Tanjong Beach Club (484.63×), and Smart Communications (61.65×) over the country average.

04

Where do San Miguel Brewery fans live in United States?

San Miguel Brewery fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do San Miguel Brewery fans also like?

Beyond San Miguel Brewery itself, the audience over-indexes on Tanjong Beach Club (484.63×), Smart Communications (61.65×), Sentosa (247.24×), and Tapir! (57.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See San Miguel Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Miguel Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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