Rascasse Audience Intelligence

Shoulder Audience in United States

Name: Shoulder — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Shoulder in United States — modelled from more than twelve digital signal sources. Shoulder has an estimated audience of 6,417,829 people in United States.

#3215among Topic in United States #225in Health

The average Shoulder fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cartilage, FedEx Office, Wallace and Gromit, with strongest over-indexing on Cartilage (15.31× the country average).

Demographically, the Shoulder audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoulder fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Cartilage.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoulder profile in United States.

Audience size

6.4M

in United States

Gender

63.3%♀

36.7% male

Age

45.5

average years

Country rank

#5412

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Shoulder fans

63.3% are female, 36.7% are male, average age 45.5.

Fig. 02

Gender split

63.3%

Female

36.7%

Male

Demographic split for Shoulder audience in United States
Metric	Value
Female	63.3%
Male	36.7%
Average age	45.5
Estimated audience size	6,417,829

Fig. 03

Age distribution

Age distribution of the Shoulder audience in United States
Age bracket	Share	%
16-19		10%
20-29		12%
30-39		16%
40-49		27%
50+		35%

Fig. 04

Worldwide distribution

19.1%

of the worldwide Shoulder audience comes from United States.

Worldwide audience distribution share by country for Shoulder
Country	Share
United States	19.1%
Thailand	4.8%
Taiwan	4.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoulder audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoulder fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~700K	1.19×
02	Louisiana	~100K	1.18×
03	Mississippi	~60K	1.18×
04	Oklahoma	~80K	1.14×
05	California	~800K	1.12×
06	New Mexico	~40K	1.12×
07	Alabama	~100K	1.11×
08	Arkansas	~60K	1.10×
09	Kentucky	~90K	1.09×
10	Hawaii	~30K	1.09×
11	Georgia	~200K	1.08×
12	Maryland	~100K	1.06×
13	Idaho	~30K	1.06×
14	Arizona	~100K	1.05×
15	Florida	~500K	1.04×
16	Michigan	~200K	1.03×
17	South Carolina	~100K	1.03×
18	Oregon	~80K	1.03×
19	Nevada	~60K	1.03×
20	Kansas	~50K	1.03×
21	North Carolina	~200K	1.02×
22	Washington	~100K	1.02×
23	Tennessee	~100K	1.02×
24	Pennsylvania	~200K	1.00×
25	Nebraska	~30K	1.00×
26	Alaska	~10K	1.00×
27	New York	~400K	0.99×
28	Illinois	~200K	0.99×
29	Virginia	~200K	0.99×
30	Indiana	~100K	0.99×
31	South Dakota	~10K	0.99×
32	New Jersey	~200K	0.98×
33	Missouri	~100K	0.98×
34	West Virginia	~30K	0.97×
35	Ohio	~200K	0.96×
36	Wisconsin	~90K	0.96×
37	Iowa	~50K	0.96×
38	Minnesota	~90K	0.95×
39	Connecticut	~60K	0.95×
40	Utah	~50K	0.94×
41	Maine	~20K	0.93×
42	Delaware	~20K	0.93×
43	North Dakota	~10K	0.93×
44	Montana	~20K	0.92×
45	Massachusetts	~100K	0.90×
46	Rhode Island	~20K	0.90×
47	Vermont	~10K	0.88×
48	New Hampshire	~20K	0.87×
49	Colorado	~90K	0.86×
50	Washington, District of Columbia	~20K	0.83×

Affinity by region — Shoulder, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoulder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoulder audience
#	Interest	Category	×
01	Cartilage	Health	15.31×
02	Wallace and Gromit	Movies & TV	15.31×
03	Cultural tourism	Travel & Leisure	13.82×
04	Eraserhead	Movies & TV	12.37×
05	Ligament	Health	8.48×
06	FedEx Office	Business & Career	6.69×
07	Arthritis awareness	Health	4.09×
08	Paleolithic diet	Health	3.36×
09	Cholesterol	Food & Beverages	3.35×
10	Retirement planning	Business & Career	3.33×
11	Human gastrointestinal tract	Health	3.14×
12	Hormone	Health	2.92×
13	Preventive healthcare	Health	2.62×
14	Physical therapy	Business & Career	2.61×
15	Sustainable energy	Home & Garden	2.53×
16	Microwave oven	Home & Garden	2.38×
17	Massage	Health	2.22×
18	Life insurance	Business & Career	2.21×
19	Genetics	Kids & Family	2.10×
20	Pharmacy	Business & Career	1.92×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoulder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Shoulder audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.51×
Individualism	JOY	1.42×
Career Orientation	POWER	1.41×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Shoulder audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.84×
Pet Ownership	JOY	0.87×
Early Adopter Mentality	POWER	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Shoulder have in United States?

Shoulder has an estimated audience of 6,417,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Shoulder fans?

63.3% of Shoulder fans are female, 36.7% are male, with an average age of 45.5 years.

Which brands do Shoulder fans like most?

Shoulder fans show strongest brand affinity for Cartilage (15.31×), FedEx Office (6.69×), and Wallace and Gromit (15.31×) over the country average.

Where do Shoulder fans live in United States?

Shoulder fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Shoulder fans also like?

Beyond Shoulder itself, the audience over-indexes on FedEx Office (6.69×), Wallace and Gromit (15.31×), Arthritis awareness (4.09×), and Genetics (2.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shoulder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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