Shoulder Audience in United States

Shoulder logo

Shoulder has an estimated audience of 6,417,829 people in United States. 63.3% are female, 36.7% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Throne of Glass, Who Wants to Be a Millionaire?, JDSU, Elsword.

The average Shoulder fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Throne of Glass, Who Wants to Be a Millionaire?, with strongest over-indexing on Historic site (8.26× the country average). Demographically, the Shoulder audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Shoulder fans

Demographic split for Shoulder audience in United States
MetricValue
Female63.3%
Male36.7%
Average age45.5
Estimated audience size6,417,829

Audience persona

The typical Shoulder fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Shoulder in United States
RegionReachAffinity
California847,0241.2×
Texas685,6731.24×
Florida483,1011.11×
New York382,9981.07×
Pennsylvania228,3791.06×
Illinois221,9111.04×
Georgia213,7201.08×
North Carolina199,8291.03×
Ohio196,4220.99×
Michigan178,3081.06×
New Jersey166,7781.02×
Virginia163,2931.04×
Washington137,5681.07×
Arizona136,1461.04×
Tennessee127,4990.99×
Maryland120,0891.09×
Massachusetts118,1960.93×
Indiana111,0030.95×
South Carolina102,4201.06×
Alabama102,1991.14×
Missouri102,0740.99×
Louisiana95,8501.16×
Wisconsin94,5910.98×
Minnesota91,4030.99×
Colorado89,8330.89×
Kentucky87,7761.09×
Oklahoma79,5041.12×
Oregon77,9591.06×
Nevada63,5941.02×
Connecticut61,9200.96×
Mississippi61,7421.17×
Arkansas58,7681.11×
Utah54,6260.95×
Kansas51,2831.01×
Iowa50,4590.95×
Idaho34,7411.08×
New Mexico34,0111.06×
Hawaii30,5111.11×
Nebraska30,3540.94×
West Virginia26,5980.89×
Maine20,7470.9×
New Hampshire19,6660.78×
Rhode Island17,1390.84×
Washington, District of Columbia16,5970.86×
Montana15,5720.87×
Delaware15,2040.86×
South Dakota12,7650.86×
Alaska12,6150.92×
North Dakota10,7380.81×
Vermont9,1800.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoulder audience
BrandAffinityCategory
Historic site8.26×Arts & Culture
Throne of Glass13.56×Literature
Who Wants to Be a Millionaire?15.31×Movies & TV
JDSU4.59×Business & Career
Elsword18.06×Games
Governor of Michigan7.47×Politics & Society
Vocal harmony4.4×Music & Radio
Israel1.93×Travel & Leisure
Goop4.72×Internet & Social Media
Fairy godmother6.02×Literature
Hibachi6.33×Food & Beverages
Grinch3.18×Movies & TV
Noodle (Gorillaz)2.77×Music & Radio
Google Home4.99×Technology & Electronics
Wok4.86×Food & Beverages
Cherish (group)8.02×Music & Radio
headspace6.77×Health
TV Fanatic7.18×Movies & TV
Hipster6.17×Politics & Society
Grace Slick5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoulder audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Healthy LifestyleBALANCE1.29
Luxury OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.21
Risk AppetiteTHRILL1.15
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Shoulder
CountryShare
United States19.1%
Thailand4.8%
Taiwan4.1%

See Shoulder audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Shoulder have in United States?

Shoulder has an estimated audience of 6,417,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Shoulder fans?

63.3% of Shoulder fans are female, 36.7% are male, with an average age of 45.5 years.

Which brands do Shoulder fans like most?

Shoulder fans show strongest brand affinity for Historic site (8.26×), Throne of Glass (13.56×), and Who Wants to Be a Millionaire? (15.31×) over the country average.

Where do Shoulder fans live in United States?

Shoulder fans in United States are most concentrated in California (reach 847,024), Texas (reach 685,673), and Florida (reach 483,101). These three regions account for the largest share of the active audience.

What other brands do Shoulder fans also like?

Beyond Shoulder itself, the audience over-indexes on Throne of Glass (13.56×), Who Wants to Be a Millionaire? (15.31×), JDSU (4.59×), and Elsword (18.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoulder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.