Shoulder Audience in Germany
Shoulder has an estimated audience of 450,422 people in Germany. 60.6% are female, 39.4% are male, average age 41.8. Top brand affinities: Malayalam, Goes, Home Delivery, Mothercare, Brunello Cucinelli.
Top brand affinities include Malayalam, Goes, Home Delivery, with strongest over-indexing on Malayalam (11.95× the country average). Demographically, the Shoulder audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Category: Health · Type: Topic
Demographics of Shoulder fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.8 |
| Estimated audience size | 450,422 |
Audience persona
The typical Shoulder fan in Germany is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Malayalam.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 11.95× | Politics & Society |
| Goes | 1.52× | Travel & Leisure |
| Home Delivery | 3.21× | Food & Beverages |
| Mothercare | 1.77× | Kids & Family |
| Brunello Cucinelli | 3.78× | Fashion & Accessoires |
| Eckernförde | 3.98× | Travel & Leisure |
| Video izle | 1.88× | |
| Samanyolu Haber | 2.47× | Movies & TV |
| Graham Greene (actor) | 2.19× | |
| Ireen Sheer | 1.52× | Music & Radio |
| Fatteh | 5.31× | Food & Beverages |
| Jason Clarke (actor) | 2.31× | Movies & TV |
| Kieser Training | 1.94× | Sports |
| The Hurlingham Club | 8.93× | Travel & Leisure |
| Information sensitivity | 2.48× | Technology & Electronics |
| Scots Guards | 22.89× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 1.95× | Politics & Society |
| Homesteading | 2.84× | Home & Garden |
| Jingoism | 3.22× | Politics & Society |
| Hatten | 2.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.19 |
| Pet Ownership | JOY | 1.6 |
| Sports Activity | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Thailand | 4.8% |
| Taiwan | 4.1% |
See Shoulder audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoulder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.