Shoulder Audience in Germany
Shoulder has an estimated audience of 450,422 people in Germany. 60.6% are female, 39.4% are male, average age 41.8. Top brand affinities: Cartilage, Western Union, Real property, Chess.com, General practitioner.
Top brand affinities include Cartilage, Western Union, Real property, with strongest over-indexing on Cartilage (78.38× the country average). Demographically, the Shoulder audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Category: Health · Type: Topic
Demographics of Shoulder fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.8 |
| Estimated audience size | 450,422 |
Audience persona
The typical Shoulder fan in Germany is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Cartilage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cartilage | 78.38× | Health |
| Western Union | 8.02× | Business & Career |
| Real property | 6.82× | Home & Garden |
| Chess.com | 20× | Sports |
| General practitioner | 15.84× | Health |
| Tagesschau | 2.36× | Movies & TV |
| 1990s in music | 20× | Music & Radio |
| Christmas lights | 10.53× | Home & Garden |
| Cervical vertebrae | 22.89× | Health |
| Pets | 1.75× | Pets & Animals |
| Indomie | 37.19× | Food & Beverages |
| Felix Baumgartner | 3.87× | Sports |
| Uric acid | 34.09× | Health |
| Fitness First | 4.79× | Sports |
| Arthritis awareness | 6.6× | Health |
| Automobiles | 1.62× | Cars & Mobility |
| Ligament | 24.57× | Health |
| Language education | 4.22× | Business & Career |
| Cholesterol | 4.42× | Food & Beverages |
| Female bodybuilding | 3.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.19 |
| Pet Ownership | JOY | 1.6 |
| Sports Activity | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Thailand | 4.8% |
| Taiwan | 4.1% |
See Shoulder audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoulder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.