Rascasse Audience Intelligence

Stencil Audience in United States

A data profile of the people who buy, follow and care about Stencil in United States — modelled from more than twelve digital signal sources. Stencil has an estimated audience of 2,888,428 people in United States.

#5217among Topic in United States#651in Home & Garden

The average Stencil fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Hobby Lobby, Diaper bag, with strongest over-indexing on Planet Fitness (2.54× the country average).

Demographically, the Stencil audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stencil fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stencil profile in United States.

Audience size
2.9M
in United States
Gender
67.2%♀
32.8% male
Age
41.6
average years
Country rank
#10628
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stencil fans

67.2% are female, 32.8% are male, average age 41.6.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Stencil audience in United States
MetricValue
Female67.2%
Male32.8%
Average age41.6
Estimated audience size2,888,428
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Stencil audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Stencil audience comes from United States.

Worldwide audience distribution share by country for Stencil
CountryShare
United States31.7%
Brazil5.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stencil audience in United States is strongest.

Fig. 05

Top regions by affinity

Stencil fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.26×
02California~400K1.21×
03Alabama~50K1.21×
04Texas~300K1.20×
05Louisiana~40K1.19×
06Mississippi~30K1.16×
07Arkansas~30K1.15×
08Arizona~70K1.11×
09Oklahoma~40K1.10×
10Montana~9K1.10×
11Washington~60K1.09×
12Georgia~100K1.08×
13Oregon~40K1.08×
14Idaho~20K1.08×
15Kentucky~40K1.06×
16Hawaii~10K1.06×
17Kansas~20K1.05×
18West Virginia~10K1.05×
19North Carolina~90K1.04×
20Florida~200K1.02×
21Maine~10K1.02×
22Indiana~50K1.00×
23Missouri~50K1.00×
24Tennessee~60K0.99×
25New York~200K0.98×
26Illinois~90K0.98×
27Virginia~70K0.98×
28Nevada~30K0.98×
29Utah~20K0.97×
30Michigan~70K0.96×
31Wisconsin~40K0.96×
32South Carolina~40K0.96×
33South Dakota~6K0.96×
34Iowa~20K0.95×
35Nebraska~10K0.95×
36Vermont~5K0.95×
37Minnesota~40K0.93×
38Rhode Island~9K0.93×
39North Dakota~6K0.93×
40Connecticut~30K0.91×
41Pennsylvania~90K0.90×
42Ohio~80K0.90×
43Maryland~40K0.90×
44Colorado~40K0.88×
45New Hampshire~10K0.88×
46Massachusetts~50K0.87×
47Washington, District of Columbia~8K0.87×
48Alaska~5K0.87×
49New Jersey~60K0.86×
50Delaware~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Stencil, United States
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stencil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stencil audience
#·InterestCategoryAffinity×
01San Miguel BreweryFood & Beverages24.18×
02Mario PartyGames15.38×
03Spray paintingArts & Culture8.37×
04Pop artArts & Culture6.19×
05Diaper bagKids & Family3.24×
06Body modificationBeauty & Wellness3.02×
07QVCMovies & TV2.68×
08Art exhibitionArts & Culture2.66×
09Microwave ovenHome & Garden2.56×
10Planet FitnessSports2.54×
11Handmade jewelryFashion & Accessoires2.49×
12MetaphysicsBusiness & Career2.43×
13Discount storesShopping2.15×
14IKEAHome & Garden2.07×
15Hobby LobbyHome & Garden2.06×
16Vintage clothingFashion & Accessoires2.02×
17MuseumArts & Culture1.92×
18Fine artBusiness & Career1.90×
19Bass guitarMusic & Radio1.90×
20United States Postal ServiceBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stencil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stencil audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.83×
PatriotismCONSERVATISM1.47×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stencil audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
TraditionCONSERVATISM0.83×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stencil have in United States?

Stencil has an estimated audience of 2,888,428 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stencil fans?

67.2% of Stencil fans are female, 32.8% are male, with an average age of 41.6 years.

03

Which brands do Stencil fans like most?

Stencil fans show strongest brand affinity for Planet Fitness (2.54×), Hobby Lobby (2.06×), and Diaper bag (3.24×) over the country average.

04

Where do Stencil fans live in United States?

Stencil fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stencil fans also like?

Beyond Stencil itself, the audience over-indexes on Hobby Lobby (2.06×), Diaper bag (3.24×), IKEA (2.07×), and Spray painting (8.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Stencil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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