Stencil Audience in United States

Stencil has an estimated audience of 2,888,428 people in United States. 67.2% are female, 32.8% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, Mario Party, Bass guitar, Spray painting, Pop art.

The average Stencil fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, Mario Party, Bass guitar, with strongest over-indexing on Hobby Lobby (3.46× the country average). Demographically, the Stencil audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Stencil fans

Demographic split for Stencil audience in United States
MetricValue
Female67.2%
Male32.8%
Average age41.6
Estimated audience size2,888,428

Audience persona

The typical Stencil fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Stencil in United States
RegionReachAffinity
California391,9261.23×
Texas306,4801.23×
Florida209,5791.07×
New York167,0041.03×
Illinois100,4201.04×
Georgia100,3221.13×
North Carolina93,4951.08×
Pennsylvania90,7360.93×
Ohio81,5690.92×
Michigan74,8420.99×
Virginia72,7951.03×
Arizona68,8791.17×
Washington66,5711.15×
New Jersey63,8060.87×
Tennessee58,9101.02×
Indiana54,3341.03×
Alabama50,7811.26×
Massachusetts50,7700.89×
Missouri48,1501.03×
Maryland45,4630.92×
Louisiana43,2351.16×
Wisconsin42,1360.97×
Colorado41,2550.91×
South Carolina41,1430.95×
Minnesota39,6900.96×
Kentucky37,5031.04×
Oregon37,0581.12×
Oklahoma35,9611.12×
Mississippi27,7571.17×
Arkansas27,5941.16×
Nevada26,5800.95×
Connecticut26,0250.9×
Utah24,5050.95×
Kansas23,4991.03×
Iowa22,3090.94×
New Mexico17,7461.23×
Idaho15,4591.07×
Nebraska13,5300.93×
West Virginia13,4961×
Hawaii13,1211.06×
Maine10,2290.99×
New Hampshire9,7010.85×
Rhode Island8,5220.93×
Montana8,4431.05×
Washington, District of Columbia7,4450.86×
Delaware6,5680.82×
South Dakota5,9910.9×
North Dakota4,8490.82×
Vermont4,4720.88×
Wyoming3,5080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stencil audience
BrandAffinityCategory
Hobby Lobby3.46×Home & Garden
Mario Party28.14×Games
Bass guitar3.72×Music & Radio
Spray painting11.93×Arts & Culture
Pop art9.66×Arts & Culture
Art exhibition4.07×Arts & Culture
Fly fishing4.01×Sports
Contemporary art3.27×Arts & Culture
Planet Fitness2.17×Sports
Violin3.81×Music & Radio
Aldi2.1×Shopping
Do it yourself (DIY)1.78×Home & Garden
Streetwear2.71×Fashion & Accessoires
Lumber3.71×Home & Garden
Made in USA3.06×Business & Career
Bachelor of Business Administration19.38×Business & Career
Golf Channel3.01×Sports
Pinterest1.69×Internet & Social Media
Hiking trails4.7×Sports
Carpentry2.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stencil audience
TraitClusterScore
ExtroversionTHRILL2.23
Urban LifestyleOPEN1.57
CreativityOPEN1.45
SustainabilityBALANCE1.38
Price SensitivityPREMIUM1.37
Sports ActivityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Stencil
CountryShare
United States31.8%
Brazil5.6%
United Kingdom5.4%

See Stencil audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stencil have in United States?

Stencil has an estimated audience of 2,888,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Stencil fans?

67.2% of Stencil fans are female, 32.8% are male, with an average age of 41.6 years.

Which brands do Stencil fans like most?

Stencil fans show strongest brand affinity for Hobby Lobby (3.46×), Mario Party (28.14×), and Bass guitar (3.72×) over the country average.

Where do Stencil fans live in United States?

Stencil fans in United States are most concentrated in California (reach 391,926), Texas (reach 306,480), and Florida (reach 209,579). These three regions account for the largest share of the active audience.

What other brands do Stencil fans also like?

Beyond Stencil itself, the audience over-indexes on Mario Party (28.14×), Bass guitar (3.72×), Spray painting (11.93×), and Pop art (9.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.