Pop art Audience in United States
Pop art has an estimated audience of 3,997,667 people in United States. 52.7% are female, 47.3% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Urban art, Sia, Arts and music, Music, Food and drink.
The average Pop art fan in United States is 36.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban art, Sia, Arts and music, with strongest over-indexing on Urban art (12.06× the country average). Demographically, the Pop art audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Pop art fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.5 |
| Estimated audience size | 3,997,667 |
Audience persona
The typical Pop art fan in United States is balanced, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban art.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 595,603 | 1.73× |
| California | 595,368 | 1.35× |
| Florida | 364,954 | 1.35× |
| New York | 268,815 | 1.2× |
| Georgia | 143,873 | 1.17× |
| Pennsylvania | 124,223 | 0.92× |
| North Carolina | 120,558 | 1× |
| Illinois | 119,677 | 0.9× |
| Virginia | 107,734 | 1.11× |
| Ohio | 105,267 | 0.85× |
| New Jersey | 102,327 | 1.01× |
| Michigan | 97,720 | 0.93× |
| Washington | 87,852 | 1.1× |
| Tennessee | 83,867 | 1.05× |
| Arizona | 79,040 | 0.97× |
| Massachusetts | 70,297 | 0.89× |
| Colorado | 68,581 | 1.09× |
| Indiana | 67,768 | 0.93× |
| Missouri | 67,240 | 1.04× |
| Maryland | 63,854 | 0.93× |
| South Carolina | 56,430 | 0.94× |
| Oklahoma | 54,325 | 1.22× |
| Louisiana | 54,255 | 1.05× |
| Alabama | 50,641 | 0.91× |
| Minnesota | 48,398 | 0.84× |
| Oregon | 48,313 | 1.05× |
| Wisconsin | 48,131 | 0.8× |
| Kentucky | 48,018 | 0.96× |
| Nevada | 46,004 | 1.19× |
| Utah | 44,982 | 1.26× |
| Connecticut | 40,862 | 1.02× |
| Arkansas | 37,083 | 1.13× |
| Iowa | 32,644 | 0.99× |
| Kansas | 32,596 | 1.03× |
| Mississippi | 28,834 | 0.88× |
| New Mexico | 20,772 | 1.04× |
| West Virginia | 19,306 | 1.04× |
| Idaho | 19,106 | 0.95× |
| Nebraska | 17,419 | 0.87× |
| Hawaii | 15,321 | 0.89× |
| Washington, District of Columbia | 14,453 | 1.2× |
| Rhode Island | 11,727 | 0.92× |
| New Hampshire | 11,004 | 0.7× |
| Maine | 10,839 | 0.76× |
| Montana | 9,511 | 0.86× |
| Wyoming | 8,564 | 1.45× |
| Delaware | 7,149 | 0.65× |
| North Dakota | 6,942 | 0.85× |
| South Dakota | 6,357 | 0.69× |
| Vermont | 5,361 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban art | 12.06× | Arts & Culture |
| Sia | 19.18× | Music & Radio |
| Arts and music | 2.04× | Arts & Culture |
| Music | 1.96× | Business & Career |
| Food and drink | 1.93× | Food & Beverages |
| Sports | 1.95× | Sports |
| Movies | 1.93× | Movies & TV |
| Food | 1.91× | Food & Beverages |
| Live events | 1.97× | Music & Radio |
| Entertainment | 1.94× | Movies & TV |
| Reading | 1.84× | Literature |
| Consumer electronics | 1.85× | Technology & Electronics |
| Pets | 1.86× | Pets & Animals |
| Outdoor recreation | 1.88× | Sports |
| Regional styles of Mexican music | 7.19× | Music & Radio |
| Games | 1.78× | Games |
| Graffiti | 5.63× | Arts & Culture |
| Clothing | 1.62× | Fashion & Accessoires |
| Shopping | 1.56× | Shopping |
| Beverages | 1.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.4 |
| Design Affinity | PREMIUM | 3.32 |
| LGBTQ+ Identity | OPEN | 2.84 |
| Sustainability | BALANCE | 2.71 |
| Risk Appetite | THRILL | 2.69 |
| Indulgence | JOY | 2.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| China | 11.5% |
| Japan | 9.2% |
See Pop art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Pop art have in United States?
Pop art has an estimated audience of 3,997,667 people in United States, concentrated in Texas and California.
What is the gender split and age of Pop art fans?
52.7% of Pop art fans are female, 47.3% are male, with an average age of 36.5 years.
Which brands do Pop art fans like most?
Pop art fans show strongest brand affinity for Urban art (12.06×), Sia (19.18×), and Arts and music (2.04×) over the country average.
Where do Pop art fans live in United States?
Pop art fans in United States are most concentrated in Texas (reach 595,603), California (reach 595,368), and Florida (reach 364,954). These three regions account for the largest share of the active audience.
What other brands do Pop art fans also like?
Beyond Pop art itself, the audience over-indexes on Sia (19.18×), Arts and music (2.04×), Music (1.96×), and Food and drink (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pop art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.