Rascasse Audience Intelligence

Pop art Audience in United States

A data profile of the people who buy, follow and care about Pop art in United States — modelled from more than twelve digital signal sources. Pop art has an estimated audience of 3,997,667 people in United States.

#23among Art movement in United States#4320among Topic in United States#90in Arts & Culture

The average Pop art fan in United States is 36.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sia, Urban art, Arts and music, with strongest over-indexing on Sia (19.18× the country average).

Demographically, the Pop art audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pop art fan in United States is balanced, around 36.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sia.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop art profile in United States.

Audience size
4M
in United States
Gender
52.7%♀
47.3% male
Age
36.5
average years
Country rank
#8056
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop art fans

52.7% are female, 47.3% are male, average age 36.5.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Pop art audience in United States
MetricValue
Female52.7%
Male47.3%
Average age36.5
Estimated audience size3,997,667
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Pop art audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Pop art audience comes from United States.

Worldwide audience distribution share by country for Pop art
CountryShare
United States19.7%
China11.5%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop art audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop art fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.60×
02Wyoming~9K1.52×
03Oklahoma~60K1.25×
04California~500K1.24×
05Arkansas~40K1.20×
06Utah~40K1.19×
07Louisiana~60K1.18×
08Florida~300K1.15×
09Georgia~100K1.12×
10West Virginia~20K1.11×
11Nevada~40K1.10×
12Kentucky~50K1.09×
13Missouri~70K1.08×
14South Carolina~60K1.08×
15Indiana~80K1.06×
16Kansas~30K1.05×
17New Mexico~20K1.05×
18North Carolina~100K1.03×
19New York~200K1.01×
20Virginia~100K1.01×
21Arizona~80K1.01×
22Colorado~60K1.01×
23Mississippi~30K1.01×
24Hawaii~20K1.00×
25Idaho~20K0.99×
26Washington~80K0.98×
27Washington, District of Columbia~10K0.98×
28North Dakota~8K0.98×
29Oregon~40K0.97×
30Pennsylvania~100K0.96×
31New Jersey~100K0.96×
32Iowa~30K0.96×
33Nebraska~20K0.94×
34Tennessee~70K0.93×
35Montana~10K0.93×
36Ohio~100K0.92×
37Rhode Island~10K0.92×
38South Dakota~8K0.92×
39Alabama~50K0.91×
40Connecticut~40K0.91×
41Maryland~60K0.89×
42Illinois~100K0.88×
43Michigan~90K0.86×
44Wisconsin~50K0.86×
45Minnesota~50K0.84×
46Maine~10K0.83×
47Alaska~7K0.82×
48Delaware~9K0.80×
49Massachusetts~60K0.79×
50New Hampshire~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Pop art, United States
0.78×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop art audience
#·InterestCategoryAffinity×
01SiaMusic & Radio19.18×
02LPMusic & Radio17.62×
03Urban artArts & Culture12.06×
04Regional styles of Mexican musicMusic & Radio7.19×
05GraffitiArts & Culture5.63×
06Arts and musicArts & Culture2.04×
07Live eventsMusic & Radio1.97×
08MusicBusiness & Career1.96×
09SportsSports1.95×
10EntertainmentMovies & TV1.94×
11Food and drinkFood & Beverages1.93×
12MoviesMovies & TV1.93×
13FoodFood & Beverages1.91×
14Outdoor recreationSports1.88×
15PetsPets & Animals1.86×
16Consumer electronicsTechnology & Electronics1.85×
17ReadingLiterature1.84×
18GamesGames1.78×
19ClothingFashion & Accessoires1.62×
20ShoppingShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop art audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.09×
SpiritualityBALANCE1.50×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop art audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Quality AwarenessPREMIUM0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop art have in United States?

Pop art has an estimated audience of 3,997,667 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pop art fans?

52.7% of Pop art fans are female, 47.3% are male, with an average age of 36.5 years.

03

Which brands do Pop art fans like most?

Pop art fans show strongest brand affinity for Sia (19.18×), Urban art (12.06×), and Arts and music (2.04×) over the country average.

04

Where do Pop art fans live in United States?

Pop art fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pop art fans also like?

Beyond Pop art itself, the audience over-indexes on Urban art (12.06×), Arts and music (2.04×), Music (1.96×), and Food and drink (1.93×) compared to the United States average.

Appendix

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More Art movement audiences in United States

See Pop art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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