Rascasse Audience Intelligence

BMO Harris Bank Target Market in United States

A data profile of the people who buy, follow and care about BMO Harris Bank in United States — modelled from more than twelve digital signal sources. BMO Harris Bank has an estimated audience of 809,636 people in United States.

#27among Bank in United States#2805among Brand in United States#1734in Business & Career

The average BMO Harris Bank fan in United States is 41.8 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Arizona, Wisconsin.

Top brand affinities include Bank of America, Bank of Montreal, Citibank, with strongest over-indexing on Bank of America (12.62× the country average).

Demographically, the BMO Harris Bank audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMO Harris Bank fan in United States is balanced, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMO Harris Bank profile in United States.

Audience size
810K
in United States
Gender
45.2%♀
54.8% male
Age
41.8
average years
Country rank
#27253
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BMO Harris Bank

45.2% are female, 54.8% are male, average age 41.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for BMO Harris Bank audience in United States
MetricValue
Female45.2%
Male54.8%
Average age41.8
Estimated audience size809,636
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the BMO Harris Bank audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

92.0%

of the worldwide BMO Harris Bank audience comes from United States.

Worldwide audience distribution share by country for BMO Harris Bank
CountryShare
United States92.0%
Canada1.7%
Brazil1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMO Harris Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

BMO Harris Bank customers by region in United States
#RegionReachAffinity×
01Wisconsin~100K9.18×
02Arizona~100K8.18×
03Illinois~200K6.87×
04Missouri~80K5.33×
05Kansas~30K3.61×
06Indiana~50K2.80×
07Minnesota~20K1.79×
08Florida~70K1.20×
09Iowa~7K1.02×
10New Mexico~4K1.00×
11Nebraska~4K0.92×
12Colorado~10K0.85×
13Vermont~1K0.80×
14Alaska~1K0.77×
15Rhode Island~2K0.72×
16Delaware~2K0.71×
17California~70K0.69×
18West Virginia~3K0.66×
19New Hampshire~2K0.66×
20Maine~2K0.66×
21South Dakota~1K0.65×
22Nevada~5K0.64×
23North Dakota~1K0.64×
24Montana~1K0.59×
25Hawaii~2K0.57×
26Idaho~2K0.50×
27Washington, District of Columbia~1K0.50×
28Mississippi~4K0.48×
29Oklahoma~5K0.47×
30Oregon~5K0.44×
31Arkansas~3K0.44×
32Connecticut~4K0.42×
33Utah~3K0.40×
34Louisiana~4K0.37×
35Kentucky~4K0.37×
36Alabama~4K0.35×
37South Carolina~4K0.33×
38Washington~5K0.31×
39Tennessee~5K0.31×
40Michigan~7K0.30×
41Maryland~5K0.30×
42Massachusetts~5K0.28×
43Ohio~7K0.25×
44Virginia~5K0.25×
45Georgia~7K0.24×
46New Jersey~5K0.24×
47North Carolina~6K0.23×
48Pennsylvania~6K0.22×
49Texas~10K0.20×
50New York~9K0.18×
Fig. 06

Affinity by region

Affinity by region — BMO Harris Bank, United States
0.18×1.00×9.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMO Harris Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMO Harris Bank audience
#·InterestCategoryAffinity×
01Bank of MontrealBusiness & Career165.65×
02BNP ParibasBusiness & Career103.12×
03AltbierFood & Beverages95.71×
04EastWest BankBusiness & Career82.21×
05Nancy MeyersMovies & TV43.45×
06Kathryn BigelowMovies & TV41.68×
07Guy PearceMovies & TV26.22×
08Tilda SwintonMovies & TV20.20×
09CitibankBusiness & Career20.04×
10Santander BankBusiness & Career16.01×
11PoliticoPolitics & Society15.90×
12DividendBusiness & Career12.79×
13Bank of AmericaBusiness & Career12.62×
14Democratic Governors AssociationPolitics & Society12.28×
15Sharon StoneMovies & TV11.89×
16Bill ClintonPolitics & Society10.54×
17Gavin NewsomPolitics & Society8.73×
18ChaseBusiness & Career8.44×
19Capital OneBusiness & Career6.35×
20Wells FargoBusiness & Career5.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMO Harris Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMO Harris Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Risk AppetiteTHRILL1.56×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMO Harris Bank audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
ExtroversionTHRILL0.99×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BMO Harris Bank's target market in United States?

BMO Harris Bank's target market in United States covers an estimated 809,636 people, concentrated in Illinois and Arizona.

02

What is the gender split and age of BMO Harris Bank customers?

45.2% of the BMO Harris Bank audience are female, 54.8% are male, with an average age of 41.8 years.

03

Which brands do BMO Harris Bank fans like most?

BMO Harris Bank fans show strongest brand affinity for Bank of America (12.62×), Bank of Montreal (165.65×), and Citibank (20.04×) over the country average.

04

Where do BMO Harris Bank fans live in United States?

BMO Harris Bank fans in United States are most concentrated in Illinois (reach ~200K), Arizona (reach ~100K), and Wisconsin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMO Harris Bank fans also like?

Beyond BMO Harris Bank itself, the audience over-indexes on Bank of Montreal (165.65×), Citibank (20.04×), BNP Paribas (103.12×), and EastWest Bank (82.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMO Harris Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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