BMO Harris Bank Audience in United States

BMO Harris Bank logo

BMO Harris Bank has an estimated audience of 887,721 people in United States. 45.2% are female, 54.8% are male, average age 41.8. Top regions: Illinois, Arizona, Wisconsin. Top brand affinities: Chase (bank), Bank of America, Citibank, Bank of Montreal, BNP Paribas.

The average BMO Harris Bank fan in United States is 41.8 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Arizona, Wisconsin. Top brand affinities include Chase (bank), Bank of America, Citibank, with strongest over-indexing on Chase (bank) (25.29× the country average). Demographically, the BMO Harris Bank audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of BMO Harris Bank fans

Demographic split for BMO Harris Bank audience in United States
MetricValue
Female45.2%
Male54.8%
Average age41.8
Estimated audience size887,721

Audience persona

The typical BMO Harris Bank fan in United States is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for BMO Harris Bank in United States
RegionReachAffinity
Illinois187,8436.35×
Arizona165,8659.15×
Wisconsin113,7068.51×
Missouri82,6585.78×
Florida76,6271.27×
California64,1650.66×
Indiana42,1132.6×
Kansas27,8813.99×
Minnesota20,7021.63×
Texas14,2180.19×
Colorado11,5980.83×
New York7,2990.15×
Iowa6,9990.96×
Michigan5,5730.24×
Ohio4,8710.18×
Georgia4,8340.18×
Nevada4,4250.52×
Washington4,4080.25×
North Carolina4,0030.15×
Oregon3,9280.39×
New Mexico3,8540.87×
Tennessee3,6180.2×
Oklahoma3,5600.36×
Nebraska3,4820.78×
Pennsylvania3,3160.11×
Virginia3,0580.14×
Kentucky2,8120.25×
New Jersey2,5250.11×
Utah2,1950.28×
Arkansas2,0490.28×
Alabama1,8990.15×
South Carolina1,7770.13×
Massachusetts1,6010.09×
Louisiana1,5050.13×
Maryland1,4390.09×
Idaho1,2720.29×
Mississippi1,0800.15×
South Dakota8700.42×
Wyoming8440.64×
Connecticut8000.09×
North Dakota6270.34×
Montana6080.25×
Hawaii5450.14×
Washington, District of Columbia4270.16×
West Virginia3440.08×
Maine2820.09×
New Hampshire2750.08×
Alaska2020.11×
Delaware1950.08×
Rhode Island1930.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMO Harris Bank audience
BrandAffinityCategory
Chase (bank)25.29×Business & Career
Bank of America12.62×Business & Career
Citibank20.04×Business & Career
Bank of Montreal165.65×Business & Career
BNP Paribas103.12×Business & Career
EastWest Bank82.21×Business & Career
Chase8.44×Business & Career
Politico15.9×Politics & Society
Capital One6.35×Business & Career
Wells Fargo5.82×Business & Career
Kathryn Bigelow41.68×Movies & TV
Nancy Meyers43.45×Movies & TV
Guy Pearce26.22×Movies & TV
Bill Clinton10.54×Politics & Society
Tilda Swinton20.2×Movies & TV
Dividend12.79×Business & Career
Santander Bank16.01×Business & Career
Altbier95.71×Food & Beverages
HSBC21.45×Business & Career
Yahoo! Finance3.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMO Harris Bank audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
Price SensitivityPREMIUM1.3
Community OrientationOPEN1.22
Early Adopter MentalityPOWER1.17
SustainabilityBALANCE1.15
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for BMO Harris Bank
CountryShare
United States92.6%
Canada1.7%
Brazil1.1%

See BMO Harris Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does BMO Harris Bank have in United States?

BMO Harris Bank has an estimated audience of 887,721 people in United States, concentrated in Illinois and Arizona.

What is the gender split and age of BMO Harris Bank fans?

45.2% of BMO Harris Bank fans are female, 54.8% are male, with an average age of 41.8 years.

Which brands do BMO Harris Bank fans like most?

BMO Harris Bank fans show strongest brand affinity for Chase (bank) (25.29×), Bank of America (12.62×), and Citibank (20.04×) over the country average.

Where do BMO Harris Bank fans live in United States?

BMO Harris Bank fans in United States are most concentrated in Illinois (reach 187,843), Arizona (reach 165,865), and Wisconsin (reach 113,706). These three regions account for the largest share of the active audience.

What other brands do BMO Harris Bank fans also like?

Beyond BMO Harris Bank itself, the audience over-indexes on Bank of America (12.62×), Citibank (20.04×), Bank of Montreal (165.65×), and BNP Paribas (103.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMO Harris Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.