A data profile of the people who buy, follow and care about Democratic Governors Association in United States — modelled from more than twelve digital signal sources. Democratic Governors Association has an estimated audience of 6,151,547 people in United States.
Democratic Governors Association has an estimated audience of 6,151,547 people in United States. 43.0% are female, 57.0% are male, average age 48.1. Top brand affinities: Politico, MSNBC, CNN, Joe Biden, American Airlines.
Top brand affinities include Politico, MSNBC, CNN, with strongest over-indexing on Politico (12.28× the country average).
Demographically, the Democratic Governors Association audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Democratic Governors Association fan in United States is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the Democratic Governors Association profile in United States.
43.0% are female, 57.0% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 48.1 |
| Estimated audience size | 6,151,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Democratic Governors Association audience comes from United States.
| Country | Share |
|---|---|
| United States | 99.1% |
| Canada | 0.2% |
| Denmark | 0.1% |
The strongest cross-interests of the Democratic Governors Association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politico | Politics & Society | 12.28× | ||
| 02 | Fine Wine & Good Spirits | Shopping | 9.60× | ||
| 03 | Corruption awareness | Politics & Society | 8.28× | ||
| 04 | MSNBC | Movies & TV | 7.78× | ||
| 05 | The Washington Post | News | 4.59× | ||
| 06 | Joe Biden | Politics & Society | 4.54× | ||
| 07 | Robert Redford | Movies & TV | 4.29× | ||
| 08 | CBS News | Movies & TV | 3.44× | ||
| 09 | Retirement | Business & Career | 3.25× | ||
| 10 | CNN | Movies & TV | 3.20× | ||
| 11 | American Airlines | Travel & Leisure | 2.94× | ||
| 12 | Activism | Politics & Society | 2.72× | ||
| 13 | Nostalgia | Home & Garden | 2.63× | ||
| 14 | Barack Obama | Politics & Society | 2.60× | ||
| 15 | Philanthropy | Arts & Culture | 2.52× | ||
| 16 | Genetics | Kids & Family | 2.22× | ||
| 17 | Nonprofit organization | Politics & Society | 2.10× | ||
| 18 | Tradition | Politics & Society | 2.05× | ||
| 19 | Stand-up comedy | Movies & TV | 1.84× | ||
| 20 | Donald Trump | Politics & Society | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Individualism | JOY | 1.70× | |
| Spirituality | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Risk Appetite | THRILL | 0.82× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Democratic Governors Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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