Dividend Audience in United States

Dividend has an estimated audience of 4,249,279 people in United States. 42.7% are female, 57.3% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Sharon Osbourne, Astro (Malaysian satellite television).

The average Dividend fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.06× the country average). Demographically, the Dividend audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Dividend fans

Demographic split for Dividend audience in United States
MetricValue
Female42.7%
Male57.3%
Average age44.8
Estimated audience size4,249,279

Audience persona

The typical Dividend fan in United States is more male, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Dividend in United States
RegionReachAffinity
California607,3691.3×
Texas431,5121.18×
Florida350,5601.22×
New York299,5941.26×
Illinois148,7111.05×
Georgia144,5251.1×
North Carolina139,4961.09×
Pennsylvania135,9650.95×
Virginia131,4281.27×
New Jersey122,7021.14×
Ohio119,4230.91×
Michigan108,9380.98×
Arizona102,0831.18×
Massachusetts94,5701.13×
Washington93,5361.1×
Tennessee79,9840.94×
Indiana79,8401.03×
Maryland76,3891.05×
Colorado65,6980.98×
Missouri63,8880.93×
South Carolina62,8550.98×
Alabama57,8670.97×
Wisconsin57,2880.9×
Minnesota56,5720.93×
Louisiana54,3810.99×
Oregon50,9471.05×
Kentucky50,1070.94×
Nevada48,8481.19×
Connecticut47,1281.11×
Oklahoma45,9390.97×
Utah39,9471.05×
Arkansas31,7160.91×
Iowa30,7200.88×
Mississippi30,6480.88×
Kansas30,4070.91×
Hawaii22,9081.25×
New Mexico22,1821.04×
Nebraska18,3500.86×
Idaho17,6130.83×
West Virginia15,9040.8×
New Hampshire15,5330.93×
Washington, District of Columbia13,8461.08×
Rhode Island12,9630.96×
Maine11,9830.79×
Alaska11,0981.22×
Montana9,9650.85×
Delaware9,7470.83×
North Dakota8,1820.94×
South Dakota7,5920.77×
Vermont5,1350.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dividend audience
BrandAffinityCategory
Google Maps5.06×Internet & Social Media
Capital One5.09×Business & Career
Indeed.com4.63×Business & Career
Sharon Osbourne12.3×Movies & TV
Astro (Malaysian satellite television)20×Movies & TV
Retirement planning7.78×Business & Career
Exchange-traded fund17.32×Business & Career
Stock market5.82×Business & Career
CarGurus4.44×Cars & Mobility
Enterprise Rent-A-Car4.27×Cars & Mobility
Retirement4.55×Business & Career
Derivative (finance)11.97×Business & Career
Passive income6.82×Business & Career
NASDAQ3.65×Business & Career
LinkedIn2.22×Internet & Social Media
Payback38.54×Shopping
Fox News Channel1.74×Movies & TV
DeviantArt3.96×Internet & Social Media
Pension4.91×Business & Career
Google News3.23×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dividend audience
TraitClusterScore
Quality AwarenessPREMIUM2.62
Career OrientationPOWER2.57
Need for SecurityCONSERVATISM1.96
Risk AppetiteTHRILL1.9
TravellingTHRILL1.82
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Dividend
CountryShare
United States24.7%
Taiwan9.6%
Brazil7.6%

See Dividend audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Dividend have in United States?

Dividend has an estimated audience of 4,249,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Dividend fans?

42.7% of Dividend fans are female, 57.3% are male, with an average age of 44.8 years.

Which brands do Dividend fans like most?

Dividend fans show strongest brand affinity for Google Maps (5.06×), Capital One (5.09×), and Indeed.com (4.63×) over the country average.

Where do Dividend fans live in United States?

Dividend fans in United States are most concentrated in California (reach 607,369), Texas (reach 431,512), and Florida (reach 350,560). These three regions account for the largest share of the active audience.

What other brands do Dividend fans also like?

Beyond Dividend itself, the audience over-indexes on Capital One (5.09×), Indeed.com (4.63×), Sharon Osbourne (12.3×), and Astro (Malaysian satellite television) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dividend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.