Rascasse Audience Intelligence

Dividend Audience in United States

A data profile of the people who buy, follow and care about Dividend in United States — modelled from more than twelve digital signal sources. Dividend has an estimated audience of 4,249,279 people in United States.

#4166among Topic in United States#687in Business & Career

The average Dividend fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sharon Osbourne, Retirement planning, Derivative (finance), with strongest over-indexing on Sharon Osbourne (18.03× the country average).

Demographically, the Dividend audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dividend fan in United States is more male, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Sharon Osbourne.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dividend profile in United States.

Audience size
4.2M
in United States
Gender
42.7%♀
57.3% male
Age
44.8
average years
Country rank
#7641
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dividend fans

42.7% are female, 57.3% are male, average age 44.8.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Dividend audience in United States
MetricValue
Female42.7%
Male57.3%
Average age44.8
Estimated audience size4,249,279
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Dividend audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Dividend audience comes from United States.

Worldwide audience distribution share by country for Dividend
CountryShare
United States24.7%
Taiwan9.6%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dividend audience in United States is strongest.

Fig. 05

Top regions by affinity

Dividend fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K2.09×
02Hawaii~20K1.23×
03Virginia~100K1.20×
04Florida~300K1.15×
05California~500K1.14×
06New Jersey~100K1.14×
07New York~300K1.11×
08North Carolina~100K1.10×
09Arizona~100K1.10×
10Texas~400K1.09×
11Nevada~40K1.09×
12Georgia~100K1.07×
13Connecticut~40K1.05×
14New Mexico~20K1.04×
15Massachusetts~90K1.03×
16Illinois~100K1.01×
17Washington~90K1.01×
18South Carolina~60K1.01×
19North Dakota~9K1.01×
20Indiana~80K1.00×
21Oregon~50K1.00×
22Maryland~70K0.99×
23Alabama~60K0.98×
24Louisiana~50K0.98×
25Utah~40K0.98×
26Arkansas~30K0.96×
27Rhode Island~10K0.96×
28Pennsylvania~100K0.95×
29Oklahoma~40K0.95×
30Washington, District of Columbia~10K0.95×
31Kentucky~50K0.94×
32Iowa~30K0.94×
33Kansas~30K0.94×
34South Dakota~9K0.94×
35Ohio~100K0.93×
36Michigan~100K0.93×
37Wisconsin~60K0.93×
38New Hampshire~20K0.93×
39Mississippi~30K0.92×
40Missouri~60K0.91×
41Colorado~60K0.91×
42Minnesota~60K0.91×
43Montana~10K0.91×
44Delaware~10K0.91×
45Nebraska~20K0.90×
46Tennessee~80K0.89×
47Idaho~20K0.89×
48West Virginia~20K0.83×
49Maine~10K0.83×
50Vermont~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Dividend, United States
0.82×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dividend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dividend audience
#·InterestCategoryAffinity×
01EastWest BankBusiness & Career20.00×
02Sharon OsbourneMovies & TV18.03×
03Exchange-traded fundBusiness & Career16.67×
04Derivative (finance)Business & Career15.97×
05Astro (Malaysian satellite television)Movies & TV13.67×
06Retirement planningBusiness & Career7.88×
07Stock marketBusiness & Career4.83×
08Asset managementBusiness & Career4.46×
09Money managementBusiness & Career4.42×
10Retail bankingBusiness & Career4.38×
11Sustainable energyHome & Garden4.17×
12PensionBusiness & Career4.09×
13NASDAQBusiness & Career3.97×
14RetirementBusiness & Career3.51×
15InnovationBusiness & Career3.41×
16Renewable energyBusiness & Career3.35×
17Tesla MotorsCars & Mobility3.29×
18Life insuranceBusiness & Career2.71×
19Real propertyHome & Garden2.55×
20AirbnbTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dividend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dividend audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.97×
Quality AwarenessPREMIUM2.41×
PatriotismCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dividend audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dividend have in United States?

Dividend has an estimated audience of 4,249,279 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dividend fans?

42.7% of Dividend fans are female, 57.3% are male, with an average age of 44.8 years.

03

Which brands do Dividend fans like most?

Dividend fans show strongest brand affinity for Sharon Osbourne (18.03×), Retirement planning (7.88×), and Derivative (finance) (15.97×) over the country average.

04

Where do Dividend fans live in United States?

Dividend fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dividend fans also like?

Beyond Dividend itself, the audience over-indexes on Retirement planning (7.88×), Derivative (finance) (15.97×), Exchange-traded fund (16.67×), and Stock market (4.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Dividend audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dividend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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