Dividend Audience in Germany
Dividend has an estimated audience of 417,742 people in Germany. 35.1% are female, 64.9% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Postbank, Stock market, Deutsche Bank, MarketWatch.
The average Dividend fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Postbank, Stock market, with strongest over-indexing on Commerzbank (7.96× the country average). Demographically, the Dividend audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Dividend fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 43.8 |
| Estimated audience size | 417,742 |
Audience persona
The typical Dividend fan in Germany is more male, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,955 | 1.02× |
| Bayern | 82,169 | 1.22× |
| Baden-Württemberg | 64,770 | 1.14× |
| Niedersachsen | 46,045 | 1.13× |
| Hessen | 35,002 | 1.1× |
| Rheinland-Pfalz | 25,814 | 1.23× |
| Sachsen | 22,816 | 1.11× |
| Berlin | 17,667 | 0.95× |
| Schleswig-Holstein | 14,129 | 0.94× |
| Brandenburg | 11,345 | 0.88× |
| Hamburg | 10,749 | 1.14× |
| Sachsen-Anhalt | 9,079 | 0.84× |
| Thüringen | 8,822 | 0.83× |
| Mecklenburg-Vorpommern | 6,778 | 0.85× |
| Saarland | 4,132 | 0.81× |
| Bremen | 2,918 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 7.96× | Business & Career |
| Postbank | 7.01× | Business & Career |
| Stock market | 12.61× | Business & Career |
| Deutsche Bank | 8.05× | Business & Career |
| MarketWatch | 25.69× | Business & Career |
| Real property | 8.11× | Home & Garden |
| Passive income | 15.47× | Business & Career |
| Money management | 17.02× | Business & Career |
| Asset management | 12.63× | Business & Career |
| Exchange-traded fund | 13.78× | Business & Career |
| 3.42× | Internet & Social Media | |
| E.ON | 7.34× | Home & Garden |
| Borussia Dortmund | 1.8× | Sports |
| First-time buyer | 5.78× | Shopping |
| Photovoltaics | 4.62× | Home & Garden |
| Solar power | 4.07× | Home & Garden |
| Efficient energy use | 3.72× | Technology & Electronics |
| Handelsblatt | 6.05× | Business & Career |
| Vattenfall | 5.4× | Home & Garden |
| Tagesschau | 1.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.6 |
| Risk Appetite | THRILL | 3.67 |
| Indulgence | JOY | 2.05 |
| Quality Awareness | PREMIUM | 1.97 |
| Need for Security | CONSERVATISM | 1.9 |
| Early Adopter Mentality | POWER | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Taiwan | 9.6% |
| Brazil | 7.6% |
See Dividend audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dividend have in Germany?
Dividend has an estimated audience of 417,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dividend fans?
35.1% of Dividend fans are female, 64.9% are male, with an average age of 43.8 years.
Which brands do Dividend fans like most?
Dividend fans show strongest brand affinity for Commerzbank (7.96×), Postbank (7.01×), and Stock market (12.61×) over the country average.
Where do Dividend fans live in Germany?
Dividend fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,955), Bayern (reach 82,169), and Baden-Württemberg (reach 64,770). These three regions account for the largest share of the active audience.
What other brands do Dividend fans also like?
Beyond Dividend itself, the audience over-indexes on Postbank (7.01×), Stock market (12.61×), Deutsche Bank (8.05×), and MarketWatch (25.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dividend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.