Top 50 Banks in United States
This curated ranking covers the 50 largest banks in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 536 banks tracked in United States, the 50 ranked here account for the largest measured audience reach. Capital One, Bank of America and Chase (bank) lead the list with a combined estimated audience of 166,175,015 people. Across all 50 entries the average audience size is 6,594,954, and the largest, Capital One, reaches around 61,988,711 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each bank, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Capital One |
61,988,711 | 89.6% | Bank | Business & Career |
| 2 |  Bank of America |
61,039,440 | 90.1% | Bank | Business & Career |
| 3 |  Chase (bank) |
43,146,864 | 93.7% | Bank | Business & Career |
| 4 |  Chase |
42,647,524 | 88.1% | Bank | Business & Career |
| 5 |  Citibank |
16,765,704 | 64.0% | Bank | Business & Career |
| 6 |  Toronto-Dominion Bank |
16,138,334 | 68.0% | Bank | Business & Career |
| 7 |  City Bank |
13,851,642 | 84.7% | Bank | Business & Career |
| 8 |  E-Trade |
9,726,309 | 59.4% | Bank | Business & Career |
| 9 |  M&T Bank |
7,494,613 | 97.2% | Bank | Business & Career |
| 10 |  Fifth Third Bank |
6,736,050 | 97.9% | Bank | Business & Career |
| 11 |  Barclays |
5,368,110 | 21.7% | Bank | Business & Career |
| 12 |  KeyBank |
5,068,650 | 97.5% | Bank | Business & Career |
| 13 |  Morgan Stanley |
3,706,113 | 45.4% | Bank | Business & Career |
| 14 |  Santander Bank |
2,878,868 | 26.9% | Bank | Business & Career |
| 15 |  JPMorgan Chase |
2,752,016 | 31.7% | Bank | Business & Career |
| 16 |  Goldman Sachs |
2,579,786 | 30.1% | Bank | Business & Career |
| 17 |  UBS |
2,398,722 | 14.3% | Bank | Business & Career |
| 18 |  First National Bank (South Africa) |
1,977,127 | 67.7% | Bank | Business & Career |
| 19 |  HSBC |
1,642,560 | 4.0% | Bank | Business & Career |
| 20 |  Turquoise (trading platform) |
1,628,045 | 23.2% | Bank | Business & Career |
| 21 |  Community bank |
1,535,030 | 89.8% | Bank | Business & Career |
| 22 |  Flagstar Bank |
1,303,804 | 99.8% | Bank | Business & Career |
| 23 |  Royal Bank of Canada |
1,232,711 | 10.5% | Bank | Business & Career |
| 24 |  City National Bank (California) |
958,482 | 99.2% | Bank | Business & Career |
| 25 |  BMO Harris Bank |
942,192 | 93.8% | Bank | Business & Career |
| 26 |  Discover Financial |
866,706 | 96.5% | Bank | Business & Career |
| 27 |  BBVA |
792,010 | 1.2% | Bank | Business & Career |
| 28 |  First Hawaiian Bank |
787,050 | 99.9% | Bank | Business & Career |
| 29 |  Bank of Hawaii |
783,687 | 99.6% | Bank | Business & Career |
| 30 |  Citigroup |
781,213 | 30.6% | Bank | Business & Career |
| 31 | Bankrate |
692,795 | 92.7% | Bank | Business & Career |
| 32 |  Zions Bank |
685,793 | 99.0% | Bank | Business & Career |
| 33 |  ICICI Bank |
664,779 | 6.0% | Bank | Business & Career |
| 34 |  Bremer Bank |
631,421 | 97.8% | Bank | Business & Career |
| 35 |  Axis Bank |
616,264 | 7.3% | Bank | Business & Career |
| 36 |  EastWest Bank |
556,095 | 33.3% | Bank | Business & Career |
| 37 |  First National Bank of Omaha |
545,848 | 91.8% | Bank | Business & Career |
| 38 |  Halifax (United Kingdom bank) |
537,793 | 3.1% | Bank | Business & Career |
| 39 |  Alliant Credit Union |
516,390 | 94.7% | Bank | Business & Career |
| 40 |  FNB |
501,188 | 7.8% | Bank | Business & Career |
| 41 |  Scotiabank |
467,504 | 2.3% | Bank | Business & Career |
| 42 |  EverBank |
466,814 | 94.1% | Bank | Business & Career |
| 43 |  HDFC Bank |
451,415 | 4.8% | Bank | Business & Career |
| 44 |  IndusInd Bank |
440,136 | 5.9% | Bank | Business & Career |
| 45 |  Union-Bank |
419,874 | 6.2% | Bank | Business & Career |
| 46 |  Lloyds Bank |
415,673 | 2.5% | Bank | Business & Career |
| 47 |  National Australia Bank |
414,912 | 5.2% | Bank | Business & Career |
| 48 |  BNP Paribas |
413,854 | 2.7% | Bank | Business & Career |
| 49 |  Bancolombia |
400,846 | 4.8% | Bank | Business & Career |
| 50 |  Banco de América Central |
390,279 | 68.7% | Bank | Business & Career |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each bank by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest bank in United States?
Capital One currently leads with an estimated audience of 61,988,711 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.