Rascasse Audience Intelligence

Flagstar Bank Target Market in United States

A data profile of the people who buy, follow and care about Flagstar Bank in United States — modelled from more than twelve digital signal sources. Flagstar Bank has an estimated audience of 1,226,947 people in United States.

#22among Bank in United States#2101among Brand in United States#1393in Business & Career

The average Flagstar Bank fan in United States is 35.4 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, New York, Indiana.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Mortgage loans, with strongest over-indexing on Detroit Tigers (7.77× the country average).

Demographically, the Flagstar Bank audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flagstar Bank fan in United States is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flagstar Bank profile in United States.

Audience size
1.2M
in United States
Gender
24.2%♀
75.8% male
Age
35.4
average years
Country rank
#20535
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flagstar Bank

24.2% are female, 75.8% are male, average age 35.4.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Flagstar Bank audience in United States
MetricValue
Female24.2%
Male75.8%
Average age35.4
Estimated audience size1,226,947
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Flagstar Bank audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Flagstar Bank audience comes from United States.

Worldwide audience distribution share by country for Flagstar Bank
CountryShare
United States99.8%
Italy0.2%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flagstar Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Flagstar Bank customers by region in United States
#RegionReachAffinity×
01Michigan~400K12.47×
02Indiana~200K7.08×
03New York~300K4.94×
04New Jersey~90K2.75×
05Ohio~100K2.65×
06Florida~100K1.32×
07Arizona~30K1.19×
08Utah~10K0.96×
09Mississippi~9K0.88×
10Wisconsin~20K0.82×
11Colorado~20K0.81×
12Alabama~10K0.80×
13Montana~3K0.79×
14California~100K0.77×
15South Carolina~10K0.76×
16Georgia~30K0.75×
17Louisiana~10K0.75×
18Wyoming~1K0.75×
19Missouri~10K0.70×
20Texas~70K0.66×
21Kansas~6K0.66×
22Illinois~30K0.65×
23Connecticut~8K0.63×
24Minnesota~10K0.60×
25Nevada~7K0.60×
26Idaho~4K0.60×
27West Virginia~3K0.60×
28Alaska~2K0.60×
29North Dakota~2K0.60×
30Virginia~20K0.59×
31Tennessee~10K0.58×
32Arkansas~6K0.56×
33Rhode Island~2K0.55×
34Delaware~2K0.55×
35Oklahoma~7K0.54×
36Pennsylvania~20K0.53×
37North Carolina~20K0.53×
38Maryland~10K0.53×
39New Mexico~3K0.53×
40Washington~10K0.52×
41Kentucky~8K0.52×
42Oregon~7K0.52×
43South Dakota~1K0.51×
44Nebraska~3K0.49×
45Hawaii~3K0.49×
46New Hampshire~2K0.48×
47Maine~2K0.45×
48Iowa~4K0.43×
49Washington, District of Columbia~2K0.43×
50Massachusetts~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Flagstar Bank, United States
0.41×1.00×12.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flagstar Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flagstar Bank audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports13.20×
02BuickCars & Mobility8.19×
03Detroit TigersSports7.77×
04Detroit PistonsSports6.45×
05FedExBusiness & Career5.11×
06LotteryGames5.00×
07Mortgage loansBusiness & Career4.60×
08Seattle MarinersSports4.54×
09Online bankingBusiness & Career4.36×
10Vehicle insuranceCars & Mobility4.10×
11Solar energyHome & Garden3.75×
12Renewable energyBusiness & Career3.45×
13Detroit LionsSports3.39×
14GameStopGames3.03×
15Discount storesShopping2.66×
16Domino's PizzaFood & Beverages2.65×
17McDonald'sFood & Beverages2.48×
18SubwayFood & Beverages2.25×
19PinterestInternet & Social Media1.94×
20FurnitureHome & Garden1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flagstar Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flagstar Bank audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.61×
Family OrientationCONSERVATISM1.97×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flagstar Bank audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flagstar Bank's target market in United States?

Flagstar Bank's target market in United States covers an estimated 1,226,947 people, concentrated in Michigan and New York.

02

What is the gender split and age of Flagstar Bank customers?

24.2% of the Flagstar Bank audience are female, 75.8% are male, with an average age of 35.4 years.

03

Which brands do Flagstar Bank fans like most?

Flagstar Bank fans show strongest brand affinity for Detroit Tigers (7.77×), Detroit Red Wings (13.2×), and Mortgage loans (4.6×) over the country average.

04

Where do Flagstar Bank fans live in United States?

Flagstar Bank fans in United States are most concentrated in Michigan (reach ~400K), New York (reach ~300K), and Indiana (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flagstar Bank fans also like?

Beyond Flagstar Bank itself, the audience over-indexes on Detroit Red Wings (13.2×), Mortgage loans (4.6×), FedEx (5.11×), and Detroit Pistons (6.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Flagstar Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flagstar Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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