Flagstar Bank Audience in United States

Flagstar Bank logo

Flagstar Bank has an estimated audience of 1,239,479 people in United States. 24.2% are female, 75.8% are male, average age 35.4. Top regions: Michigan, New York, California. Top brand affinities: Minnesota, Laguna (province), JTV (Indonesia), Goop, Governor of Michigan.

The average Flagstar Bank fan in United States is 35.4 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, New York, California. Top brand affinities include Minnesota, Laguna (province), JTV (Indonesia), with strongest over-indexing on Minnesota (1.94× the country average). Demographically, the Flagstar Bank audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Flagstar Bank fans

Demographic split for Flagstar Bank audience in United States
MetricValue
Female24.2%
Male75.8%
Average age35.4
Estimated audience size1,239,479

Audience persona

The typical Flagstar Bank fan in United States is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Flagstar Bank in United States
RegionReachAffinity
Michigan273,0838.43×
New York217,2163.14×
California121,8510.89×
Indiana119,7675.29×
Florida110,5601.32×
Texas80,9470.76×
Ohio79,3522.08×
New Jersey61,7061.96×
Georgia32,7360.86×
Arizona31,7721.26×
Illinois30,9440.75×
Pennsylvania24,8410.6×
North Carolina22,7410.61×
Virginia20,0890.67×
Colorado17,5630.9×
Tennessee15,9270.64×
South Carolina15,8130.85×
Wisconsin15,5040.83×
Missouri15,2630.76×
Alabama14,7540.85×
Washington14,4670.58×
Louisiana12,6540.79×
Maryland12,3860.58×
Minnesota11,8270.67×
Utah11,4341.03×
Massachusetts10,9540.45×
Mississippi9,2610.91×
Kentucky8,4970.55×
Connecticut8,4610.68×
Oregon7,9930.56×
Nevada7,9210.66×
Oklahoma7,6990.56×
Kansas6,7830.69×
Arkansas5,7740.57×
Iowa4,2610.42×
Idaho3,7950.61×
West Virginia3,2970.57×
New Mexico3,1100.5×
Nebraska2,8950.47×
Montana2,7350.8×
Hawaii2,4320.46×
New Hampshire2,0910.43×
Rhode Island2,0260.51×
Delaware1,7470.51×
Maine1,6910.38×
Washington, District of Columbia1,4230.38×
Wyoming1,2830.7×
North Dakota1,2660.5×
Alaska1,2490.47×
South Dakota1,0830.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flagstar Bank audience
BrandAffinityCategory
Minnesota1.94×Travel & Leisure
Laguna (province)11.33×
JTV (Indonesia)5.33×
Goop5.03×Internet & Social Media
Governor of Michigan6.54×Politics & Society
MK3.43×Music & Radio
Grinch3.26×Movies & TV
Elsword13.2×Games
Vocal harmony3.37×Music & Radio
Wok4.66×Food & Beverages
Mathcore5.66×Music & Radio
Hipster6.43×Politics & Society
Zoo Tycoon (series)13.2×Games
Nebraska1.54×Travel & Leisure
Pro-Ject2.31×Music & Radio
Google Home3.6×Technology & Electronics
Noodle (Gorillaz)1.99×Music & Radio
Sinaloa2.03×Travel & Leisure
Hibachi4.33×Food & Beverages
Historic site2.29×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flagstar Bank audience
TraitClusterScore
Convenience OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.25
Need for SecurityCONSERVATISM1.25
Career OrientationPOWER1.13
Risk AppetiteTHRILL1.11
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Flagstar Bank
CountryShare
United States99.8%
Italy0.1%
Germany0.1%

See Flagstar Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Flagstar Bank have in United States?

Flagstar Bank has an estimated audience of 1,239,479 people in United States, concentrated in Michigan and New York.

What is the gender split and age of Flagstar Bank fans?

24.2% of Flagstar Bank fans are female, 75.8% are male, with an average age of 35.4 years.

Which brands do Flagstar Bank fans like most?

Flagstar Bank fans show strongest brand affinity for Minnesota (1.94×), Laguna (province) (11.33×), and JTV (Indonesia) (5.33×) over the country average.

Where do Flagstar Bank fans live in United States?

Flagstar Bank fans in United States are most concentrated in Michigan (reach 273,083), New York (reach 217,216), and California (reach 121,851). These three regions account for the largest share of the active audience.

What other brands do Flagstar Bank fans also like?

Beyond Flagstar Bank itself, the audience over-indexes on Laguna (province) (11.33×), JTV (Indonesia) (5.33×), Goop (5.03×), and Governor of Michigan (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flagstar Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.