First National Bank (South Africa) Audience in United States

First National Bank (South Africa) has an estimated audience of 1,948,127 people in United States. 48.3% are female, 51.7% are male, average age 34.6. Top regions: Pennsylvania, Texas, North Carolina. Top brand affinities: Mangaka, Home staging, Combat sport, Cam Ward, Nebraska Cornhuskers football.
The average First National Bank (South Africa) fan in United States is 34.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Texas, North Carolina. Top brand affinities include Mangaka, Home staging, Combat sport, with strongest over-indexing on Mangaka (12.9× the country average). Demographically, the First National Bank (South Africa) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of First National Bank (South Africa) fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 34.6 |
| Estimated audience size | 1,948,127 |
Audience persona
The typical First National Bank (South Africa) fan in United States is balanced, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Mangaka.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 529,448 | 8.07× |
| Texas | 220,319 | 1.32× |
| North Carolina | 184,510 | 3.15× |
| Ohio | 77,742 | 1.3× |
| Maryland | 70,518 | 2.11× |
| Nebraska | 70,378 | 7.2× |
| Arkansas | 62,369 | 3.89× |
| Virginia | 42,335 | 0.89× |
| Tennessee | 28,233 | 0.72× |
| Illinois | 26,583 | 0.41× |
| Oklahoma | 24,887 | 1.15× |
| Florida | 23,321 | 0.18× |
| New York | 20,683 | 0.19× |
| Iowa | 19,419 | 1.21× |
| California | 17,564 | 0.08× |
| Minnesota | 17,020 | 0.61× |
| South Carolina | 16,818 | 0.57× |
| Georgia | 16,683 | 0.28× |
| Colorado | 16,222 | 0.53× |
| Maine | 15,606 | 2.24× |
| South Dakota | 15,063 | 3.34× |
| New Mexico | 14,624 | 1.5× |
| Alabama | 13,263 | 0.49× |
| Wisconsin | 13,261 | 0.45× |
| Arizona | 12,968 | 0.33× |
| Kentucky | 12,196 | 0.5× |
| Louisiana | 11,273 | 0.45× |
| Indiana | 11,104 | 0.31× |
| Kansas | 10,877 | 0.71× |
| Alaska | 9,285 | 2.23× |
| West Virginia | 9,159 | 1.01× |
| Michigan | 8,915 | 0.18× |
| New Jersey | 7,204 | 0.15× |
| Mississippi | 6,692 | 0.42× |
| Missouri | 5,932 | 0.19× |
| Washington | 3,920 | 0.1× |
| Massachusetts | 3,318 | 0.09× |
| Washington, District of Columbia | 2,782 | 0.48× |
| Nevada | 2,206 | 0.12× |
| Oregon | 1,814 | 0.08× |
| Wyoming | 1,697 | 0.59× |
| Connecticut | 1,612 | 0.08× |
| Utah | 1,522 | 0.09× |
| Delaware | 1,512 | 0.28× |
| North Dakota | 1,049 | 0.26× |
| Idaho | 725 | 0.07× |
| Montana | 687 | 0.13× |
| Hawaii | 667 | 0.08× |
| New Hampshire | 619 | 0.08× |
| Vermont | 349 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mangaka | 12.9× | Literature |
| Home staging | 5.53× | Home & Garden |
| Combat sport | 1.65× | Sports |
| Cam Ward | 3.48× | Sports |
| Nebraska Cornhuskers football | 3.01× | Sports |
| Pillow | 1.71× | Home & Garden |
| Staycation | 2.45× | Home & Garden |
| Pro-Ject | 3.01× | Music & Radio |
| Yoga Journal | 12.71× | Sports |
| UK garage | 3.65× | Music & Radio |
| Elsword | 10.84× | Games |
| JDSU | 2× | Business & Career |
| Wikia | 2.13× | Internet & Social Media |
| Noodle (Gorillaz) | 2.04× | Music & Radio |
| Charlamagne Tha God | 5.39× | Movies & TV |
| Nipsey Hussle | 3.29× | Music & Radio |
| Grammarly | 2.62× | Business & Career |
| Vocal harmony | 2.49× | Music & Radio |
| Joe Haden | 10.63× | Sports |
| Stamp collecting | 2.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.22 |
| Career Orientation | POWER | 1.2 |
| DIY Mentality | THRILL | 1.15 |
| Convenience Orientation | PREMIUM | 1.12 |
| Quality Awareness | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.7% |
| South Africa | 26.3% |
| Canada | 2.7% |
See First National Bank (South Africa) audiences in other countries
- First National Bank (South Africa) — Germany
- First National Bank (South Africa) — United Kingdom
- First National Bank (South Africa) — France
- First National Bank (South Africa) — Italy
- First National Bank (South Africa) — Spain
- First National Bank (South Africa) — Brazil
- First National Bank (South Africa) — Japan
- First National Bank (South Africa) — South Korea
- First National Bank (South Africa) — India
More Bank audiences in United States
- Bank of America (61,039,441)
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- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
Frequently asked questions
How many fans does First National Bank (South Africa) have in United States?
First National Bank (South Africa) has an estimated audience of 1,948,127 people in United States, concentrated in Pennsylvania and Texas.
What is the gender split and age of First National Bank (South Africa) fans?
48.3% of First National Bank (South Africa) fans are female, 51.7% are male, with an average age of 34.6 years.
Which brands do First National Bank (South Africa) fans like most?
First National Bank (South Africa) fans show strongest brand affinity for Mangaka (12.9×), Home staging (5.53×), and Combat sport (1.65×) over the country average.
Where do First National Bank (South Africa) fans live in United States?
First National Bank (South Africa) fans in United States are most concentrated in Pennsylvania (reach 529,448), Texas (reach 220,319), and North Carolina (reach 184,510). These three regions account for the largest share of the active audience.
What other brands do First National Bank (South Africa) fans also like?
Beyond First National Bank (South Africa) itself, the audience over-indexes on Home staging (5.53×), Combat sport (1.65×), Cam Ward (3.48×), and Nebraska Cornhuskers football (3.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for First National Bank (South Africa). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.