First National Bank (South Africa) Audience in United States

First National Bank (South Africa) has an estimated audience of 1,948,127 people in United States. 48.3% are female, 51.7% are male, average age 34.6. Top regions: Pennsylvania, Texas, North Carolina. Top brand affinities: Anna Kendrick, Yandex, Bank of America, Larry Bird, Planet Fitness.

The average First National Bank (South Africa) fan in United States is 34.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Texas, North Carolina. Top brand affinities include Anna Kendrick, Yandex, Bank of America, with strongest over-indexing on Anna Kendrick (33.86× the country average). Demographically, the First National Bank (South Africa) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of First National Bank (South Africa) fans

Demographic split for First National Bank (South Africa) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age34.6
Estimated audience size1,948,127

Audience persona

The typical First National Bank (South Africa) fan in United States is balanced, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Anna Kendrick.

Top regions in United States

Top regions ranked by reach for First National Bank (South Africa) in United States
RegionReachAffinity
Pennsylvania529,4488.07×
Texas220,3191.32×
North Carolina184,5103.15×
Ohio77,7421.3×
Maryland70,5182.11×
Nebraska70,3787.2×
Arkansas62,3693.89×
Virginia42,3350.89×
Tennessee28,2330.72×
Illinois26,5830.41×
Oklahoma24,8871.15×
Florida23,3210.18×
New York20,6830.19×
Iowa19,4191.21×
California17,5640.08×
Minnesota17,0200.61×
South Carolina16,8180.57×
Georgia16,6830.28×
Colorado16,2220.53×
Maine15,6062.24×
South Dakota15,0633.34×
New Mexico14,6241.5×
Alabama13,2630.49×
Wisconsin13,2610.45×
Arizona12,9680.33×
Kentucky12,1960.5×
Louisiana11,2730.45×
Indiana11,1040.31×
Kansas10,8770.71×
Alaska9,2852.23×
West Virginia9,1591.01×
Michigan8,9150.18×
New Jersey7,2040.15×
Mississippi6,6920.42×
Missouri5,9320.19×
Washington3,9200.1×
Massachusetts3,3180.09×
Washington, District of Columbia2,7820.48×
Nevada2,2060.12×
Oregon1,8140.08×
Wyoming1,6970.59×
Connecticut1,6120.08×
Utah1,5220.09×
Delaware1,5120.28×
North Dakota1,0490.26×
Idaho7250.07×
Montana6870.13×
Hawaii6670.08×
New Hampshire6190.08×
Vermont3490.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First National Bank (South Africa) audience
BrandAffinityCategory
Anna Kendrick33.86×Movies & TV
Yandex59.77×Technology & Electronics
Bank of America6.27×Business & Career
Larry Bird16.67×Sports
Planet Fitness4.06×Sports
Allison Janney20×Movies & TV
Night at the Museum20×Movies & TV
Jennifer Love Hewitt10.39×Movies & TV
Google Maps3.44×Internet & Social Media
WarGames30.51×Movies & TV
Smart Communications20×Technology & Electronics
Kevin Love21.91×Sports
Diaper bag5.41×Kids & Family
City-building game18.8×Games
Apple Store6.19×Shopping
Brittany Snow7.38×Movies & TV
Taiwan7.79×Travel & Leisure
Jeremy Renner10.6×Movies & TV
Clash Royale16.45×Games
Used Cars4.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First National Bank (South Africa) audience
TraitClusterScore
Family OrientationCONSERVATISM1.22
Career OrientationPOWER1.2
DIY MentalityTHRILL1.15
Convenience OrientationPREMIUM1.12
Quality AwarenessPREMIUM1.1
Luxury OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for First National Bank (South Africa)
CountryShare
United States67.7%
South Africa26.3%
Canada2.7%

See First National Bank (South Africa) audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does First National Bank (South Africa) have in United States?

First National Bank (South Africa) has an estimated audience of 1,948,127 people in United States, concentrated in Pennsylvania and Texas.

What is the gender split and age of First National Bank (South Africa) fans?

48.3% of First National Bank (South Africa) fans are female, 51.7% are male, with an average age of 34.6 years.

Which brands do First National Bank (South Africa) fans like most?

First National Bank (South Africa) fans show strongest brand affinity for Anna Kendrick (33.86×), Yandex (59.77×), and Bank of America (6.27×) over the country average.

Where do First National Bank (South Africa) fans live in United States?

First National Bank (South Africa) fans in United States are most concentrated in Pennsylvania (reach 529,448), Texas (reach 220,319), and North Carolina (reach 184,510). These three regions account for the largest share of the active audience.

What other brands do First National Bank (South Africa) fans also like?

Beyond First National Bank (South Africa) itself, the audience over-indexes on Yandex (59.77×), Bank of America (6.27×), Larry Bird (16.67×), and Planet Fitness (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First National Bank (South Africa). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.