Rascasse Audience Intelligence

First National Bank (South Africa) Target Market in United States

A data profile of the people who buy, follow and care about First National Bank (South Africa) in United States — modelled from more than twelve digital signal sources. First National Bank (South Africa) has an estimated audience of 1,997,061 people in United States.

#17among Bank in United States#1449among Brand in United States#1073in Business & Career

The average First National Bank (South Africa) fan in United States is 34.6 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Texas, North Carolina.

Top brand affinities include Bank of America, Jennifer Love Hewitt, Brittany Snow, with strongest over-indexing on Bank of America (8.95× the country average).

Demographically, the First National Bank (South Africa) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First National Bank (South Africa) fan in United States is balanced, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First National Bank (South Africa) profile in United States.

Audience size
2M
in United States
Gender
48.3%♀
51.7% male
Age
34.6
average years
Country rank
#14249
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of First National Bank (South Africa)

48.3% are female, 51.7% are male, average age 34.6.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for First National Bank (South Africa) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age34.6
Estimated audience size1,997,061
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the First National Bank (South Africa) audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

68.2%

of the worldwide First National Bank (South Africa) audience comes from United States.

Worldwide audience distribution share by country for First National Bank (South Africa)
CountryShare
United States68.2%
South Africa25.8%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First National Bank (South Africa) audience in United States is strongest.

Fig. 05

Top regions by affinity

First National Bank (South Africa) customers by region in United States
#RegionReachAffinity×
01Pennsylvania~500K7.84×
02Nebraska~60K6.31×
03Arkansas~70K4.32×
04South Dakota~20K3.49×
05North Carolina~200K3.19×
06Maine~20K2.71×
07Alaska~10K2.32×
08Maryland~70K2.15×
09New Mexico~20K1.58×
10Ohio~80K1.30×
11Texas~200K1.27×
12Iowa~20K1.13×
13Oklahoma~20K1.08×
14West Virginia~9K1.03×
15Virginia~40K0.92×
16Tennessee~30K0.75×
17Kansas~10K0.71×
18Wyoming~2K0.70×
19Minnesota~20K0.62×
20South Carolina~20K0.61×
21Alabama~20K0.59×
22Colorado~20K0.52×
23Kentucky~10K0.51×
24Washington, District of Columbia~3K0.51×
25Mississippi~7K0.45×
26Wisconsin~10K0.44×
27Louisiana~10K0.43×
28North Dakota~2K0.41×
29Rhode Island~2K0.39×
30Delaware~2K0.39×
31Illinois~20K0.38×
32Indiana~10K0.34×
33Montana~2K0.33×
34Arizona~10K0.32×
35Hawaii~3K0.32×
36New Hampshire~2K0.31×
37Georgia~20K0.29×
38Idaho~3K0.29×
39Missouri~7K0.21×
40Michigan~10K0.19×
41Nevada~4K0.19×
42Utah~3K0.19×
43Florida~20K0.18×
44New York~20K0.18×
45Connecticut~4K0.18×
46Oregon~4K0.17×
47New Jersey~8K0.16×
48Washington~5K0.13×
49Massachusetts~5K0.13×
50California~20K0.09×
Fig. 06

Affinity by region

Affinity by region — First National Bank (South Africa), United States
0.09×1.00×7.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First National Bank (South Africa) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First National Bank (South Africa) audience
#·InterestCategoryAffinity×
01WarGamesMovies & TV35.31×
02YandexTechnology & Electronics33.47×
03Jennifer Love HewittMovies & TV20.00×
04Massive open online courseBusiness & Career20.00×
05Allison JanneyMovies & TV20.00×
06Smart CommunicationsTechnology & Electronics20.00×
07City-building gameGames20.00×
08Anna KendrickMovies & TV18.60×
09Night at the MuseumMovies & TV17.73×
10Brittany SnowMovies & TV12.61×
11TaiwanTravel & Leisure11.22×
12Bank of AmericaBusiness & Career8.95×
13Boost MobileTechnology & Electronics8.04×
14Weather forecastingHome & Garden7.08×
15QVCMovies & TV6.17×
16Used CarsCars & Mobility5.46×
17FedExBusiness & Career4.61×
18Mortgage loansBusiness & Career3.74×
19Planet FitnessSports3.40×
20PinterestInternet & Social Media2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First National Bank (South Africa) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First National Bank (South Africa) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.31×
Family OrientationCONSERVATISM2.13×
Price SensitivityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First National Bank (South Africa) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Early Adopter MentalityPOWER0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is First National Bank (South Africa)'s target market in United States?

First National Bank (South Africa)'s target market in United States covers an estimated 1,997,061 people, concentrated in Pennsylvania and Texas.

02

What is the gender split and age of First National Bank (South Africa) customers?

48.3% of the First National Bank (South Africa) audience are female, 51.7% are male, with an average age of 34.6 years.

03

Which brands do First National Bank (South Africa) fans like most?

First National Bank (South Africa) fans show strongest brand affinity for Bank of America (8.95×), Jennifer Love Hewitt (20×), and Brittany Snow (12.61×) over the country average.

04

Where do First National Bank (South Africa) fans live in United States?

First National Bank (South Africa) fans in United States are most concentrated in Pennsylvania (reach ~500K), Texas (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do First National Bank (South Africa) fans also like?

Beyond First National Bank (South Africa) itself, the audience over-indexes on Jennifer Love Hewitt (20×), Brittany Snow (12.61×), Anna Kendrick (18.6×), and Yandex (33.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for First National Bank (South Africa). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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