Rascasse Audience Intelligence

WarGames Audience in United States

A data profile of the people who buy, follow and care about WarGames in United States — modelled from more than twelve digital signal sources. WarGames has an estimated audience of 756,749 people in United States.

#29among Thriller in United States#2378among Movie / TV Show / Series in United States#5292in Movies & TV

The average WarGames fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matthew Broderick, First National Bank (South Africa), Einstein Bros. Bagels, with strongest over-indexing on Matthew Broderick (29.99× the country average).

Demographically, the WarGames audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WarGames fan in United States is more male, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Matthew Broderick.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WarGames profile in United States.

Audience size
757K
in United States
Gender
34.5%♀
65.5% male
Age
36.3
average years
Country rank
#28483
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WarGames viewers

34.5% are female, 65.5% are male, average age 36.3.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for WarGames audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.3
Estimated audience size756,749
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the WarGames audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

20.0%

of the worldwide WarGames audience comes from United States.

Worldwide audience distribution share by country for WarGames
CountryShare
United States20.0%
Germany8.6%
Ukraine6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WarGames audience in United States is strongest.

Fig. 05

Top regions by affinity

WarGames fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.30×
02Oregon~10K1.18×
03Kansas~7K1.18×
04Maine~3K1.15×
05Utah~8K1.14×
06Alaska~2K1.14×
07Oklahoma~9K1.11×
08Idaho~4K1.11×
09New Hampshire~3K1.11×
10Virginia~20K1.10×
11Kentucky~10K1.09×
12Missouri~10K1.08×
13Nebraska~4K1.08×
14North Dakota~2K1.08×
15Wisconsin~10K1.06×
16Iowa~7K1.06×
17Indiana~10K1.04×
18South Dakota~2K1.04×
19Colorado~10K1.03×
20West Virginia~4K1.03×
21Montana~2K1.01×
22Illinois~30K1.00×
23Vermont~1K0.99×
24Arizona~20K0.98×
25New Mexico~4K0.98×
26Tennessee~20K0.97×
27Minnesota~10K0.97×
28Alabama~10K0.97×
29Arkansas~6K0.97×
30Rhode Island~2K0.97×
31Ohio~20K0.96×
32Michigan~20K0.96×
33Maryland~10K0.96×
34Washington, District of Columbia~2K0.96×
35California~80K0.95×
36Connecticut~7K0.95×
37Pennsylvania~20K0.93×
38Massachusetts~10K0.92×
39Nevada~7K0.92×
40South Carolina~10K0.90×
41Texas~60K0.89×
42North Carolina~20K0.89×
43Hawaii~3K0.88×
44New York~40K0.86×
45Louisiana~9K0.86×
46Delaware~2K0.86×
47New Jersey~20K0.84×
48Florida~40K0.82×
49Mississippi~5K0.81×
50Georgia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — WarGames, United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WarGames audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WarGames audience
#·InterestCategoryAffinity×
01Hermann HesseLiterature68.17×
02Warhammer 40,000: Space MarineGames49.25×
03Warhammer Fantasy RoleplayGames47.68×
04First National Bank (South Africa)Business & Career35.31×
05Matthew BroderickMovies & TV29.99×
06Ferris Bueller's Day OffMovies & TV25.49×
07Tropic ThunderMovies & TV23.14×
08American Pie (film series)Movies & TV22.56×
09Games WorkshopGames20.99×
10Magic MikeMovies & TV20.49×
11Silicon Valley (TV series)Movies & TV19.80×
12Einstein Bros. BagelsFood & Beverages18.71×
13Outsider (Dungeons & Dragons)Games18.34×
14Ted (film)Movies & TV15.03×
15Step Brothers (film)Movies & TV14.90×
16Miniature wargamingGames14.23×
17Action role-playing gameGames9.86×
183D printingTechnology & Electronics9.52×
19South ParkMovies & TV8.16×
20The White LotusMovies & TV5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WarGames audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WarGames audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.47×
Pet OwnershipJOY1.41×
Healthy LifestyleBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WarGames audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
Family OrientationCONSERVATISM0.92×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WarGames have in United States?

WarGames has an estimated audience of 756,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WarGames viewers?

34.5% of WarGames fans are female, 65.5% are male, with an average age of 36.3 years.

03

Which brands do WarGames fans like most?

WarGames fans show strongest brand affinity for Matthew Broderick (29.99×), First National Bank (South Africa) (35.31×), and Einstein Bros. Bagels (18.71×) over the country average.

04

Where do WarGames fans live in United States?

WarGames fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WarGames fans also like?

Beyond WarGames itself, the audience over-indexes on First National Bank (South Africa) (35.31×), Einstein Bros. Bagels (18.71×), Ferris Bueller's Day Off (25.49×), and Warhammer 40,000: Space Marine (49.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WarGames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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