WarGames Audience in United States

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WarGames has an estimated audience of 768,054 people in United States. 34.5% are female, 65.5% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Matthew Broderick, First National Bank (South Africa), Warhammer 40,000: Space Marine, American Pie (film series), Einstein Bros. Bagels.

The average WarGames fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matthew Broderick, First National Bank (South Africa), Warhammer 40,000: Space Marine, with strongest over-indexing on Matthew Broderick (29.99× the country average). Demographically, the WarGames audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of WarGames fans

Demographic split for WarGames audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.3
Estimated audience size768,054

Audience persona

The typical WarGames fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Matthew Broderick.

Top regions in United States

Top regions ranked by reach for WarGames in United States
RegionReachAffinity
California85,7881.02×
Texas61,8510.94×
Florida43,8280.84×
New York37,5260.87×
Illinois27,2411.06×
Pennsylvania24,5750.95×
Ohio23,4080.99×
Virginia21,6791.16×
Washington21,2791.38×
North Carolina21,2650.92×
Michigan19,6040.98×
Georgia18,5020.78×
New Jersey15,8020.81×
Arizona15,5190.99×
Indiana14,7921.05×
Tennessee14,4340.94×
Massachusetts14,3150.95×
Missouri13,0561.05×
Colorado12,7321.05×
Wisconsin12,7051.1×
Maryland12,2680.93×
Minnesota10,9571×
Oregon10,5981.2×
Kentucky10,5851.1×
South Carolina10,1710.88×
Alabama10,0130.93×
Oklahoma9,8411.15×
Utah8,4551.23×
Louisiana8,0600.81×
Connecticut7,4750.97×
Kansas7,2741.2×
Nevada7,0180.94×
Iowa6,7021.06×
Arkansas6,0440.96×
Idaho4,6521.21×
Mississippi4,5410.72×
Nebraska4,2511.1×
New Mexico3,5440.92×
New Hampshire3,4111.13×
West Virginia3,3000.92×
Maine2,9241.06×
Hawaii2,8600.87×
Montana2,4301.14×
Rhode Island2,2800.93×
Washington, District of Columbia2,2710.98×
South Dakota1,8401.04×
Alaska1,8201.11×
North Dakota1,6821.07×
Delaware1,5260.72×
Vermont1,1780.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WarGames audience
BrandAffinityCategory
Matthew Broderick29.99×Movies & TV
First National Bank (South Africa)35.31×Business & Career
Warhammer 40,000: Space Marine49.25×Games
American Pie (film series)22.56×Movies & TV
Einstein Bros. Bagels18.71×Food & Beverages
Ferris Bueller's Day Off25.49×Movies & TV
Tropic Thunder23.14×Movies & TV
Miniature wargaming14.23×Games
Action role-playing game9.86×Games
Games Workshop20.99×Games
Warhammer Fantasy Roleplay47.68×Games
The White Lotus5.91×Movies & TV
3D printing9.52×Technology & Electronics
Magic Mike20.49×Movies & TV
Hermann Hesse68.17×Literature
Identity Thief32.74×Movies & TV
Outsider (Dungeons & Dragons)18.34×Games
Silicon Valley (TV series)19.8×Movies & TV
Ted (film)15.03×Movies & TV
South Park8.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WarGames audience
TraitClusterScore
PatriotismCONSERVATISM26.51
LGBTQ+ IdentityOPEN2.87
Risk AppetiteTHRILL1.5
Family OrientationCONSERVATISM1.5
IndividualismJOY1.43
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for WarGames
CountryShare
United States20.3%
Germany8.6%
Ukraine6.7%

See WarGames audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does WarGames have in United States?

WarGames has an estimated audience of 768,054 people in United States, concentrated in California and Texas.

What is the gender split and age of WarGames fans?

34.5% of WarGames fans are female, 65.5% are male, with an average age of 36.3 years.

Which brands do WarGames fans like most?

WarGames fans show strongest brand affinity for Matthew Broderick (29.99×), First National Bank (South Africa) (35.31×), and Warhammer 40,000: Space Marine (49.25×) over the country average.

Where do WarGames fans live in United States?

WarGames fans in United States are most concentrated in California (reach 85,788), Texas (reach 61,851), and Florida (reach 43,828). These three regions account for the largest share of the active audience.

What other brands do WarGames fans also like?

Beyond WarGames itself, the audience over-indexes on First National Bank (South Africa) (35.31×), Warhammer 40,000: Space Marine (49.25×), American Pie (film series) (22.56×), and Einstein Bros. Bagels (18.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WarGames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.