Step Brothers (film) Audience in United States

Step Brothers (film) has an estimated audience of 2,752,854 people in United States. 42.7% are female, 57.3% are male, average age 36.6. Top regions: California, Florida, Texas. Top brand affinities: american psycho, Zoolander, Sex and the City, Borat, 22 Jump Street.

The average Step Brothers (film) fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include american psycho, Zoolander, Sex and the City, with strongest over-indexing on american psycho (71.57× the country average). Demographically, the Step Brothers (film) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Step Brothers (film) fans

Demographic split for Step Brothers (film) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age36.6
Estimated audience size2,752,854

Audience persona

The typical Step Brothers (film) fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for american psycho.

Top regions in United States

Top regions ranked by reach for Step Brothers (film) in United States
RegionReachAffinity
California344,4571.01×
Florida338,4021.62×
Texas273,6351.03×
New York143,0750.83×
Pennsylvania112,6101.08×
Ohio111,7481.17×
Illinois106,6351.03×
Michigan93,5461.16×
North Carolina84,9690.91×
Georgia80,4570.84×
Arizona74,9711.19×
Indiana65,8981.17×
New Jersey65,5270.83×
Tennessee65,1701.05×
Virginia61,1250.81×
Washington59,9520.97×
Missouri59,6561.2×
Massachusetts54,7970.9×
Colorado52,9431.09×
Wisconsin51,0501.1×
Minnesota45,8321.03×
Kentucky45,1931.17×
Alabama41,8430.97×
Maryland41,4910.78×
Oklahoma40,2961.17×
South Carolina39,4120.85×
Louisiana37,7280.95×
Oregon35,9231.01×
Utah32,0911.16×
Iowa32,0321.26×
Nevada28,8470.96×
Connecticut28,1210.91×
Kansas27,7061.14×
Arkansas26,6621.05×
Mississippi21,5960.85×
Nebraska18,2871.18×
Idaho17,1481.11×
New Mexico16,3191.05×
West Virginia15,8481.1×
New Hampshire12,0950.99×
Hawaii10,1270.76×
Maine10,0500.91×
Montana9,2561.08×
Rhode Island8,9520.91×
South Dakota7,9251.11×
North Dakota7,4401.17×
Delaware6,7070.79×
Washington, District of Columbia6,3610.68×
Alaska5,9240.9×
Wyoming4,7451.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Step Brothers (film) audience
BrandAffinityCategory
american psycho71.57×Movies & TV
Zoolander63.13×Movies & TV
Sex and the City17.86×Movies & TV
Borat55.34×Movies & TV
22 Jump Street71.41×Movies & TV
Winona Ryder23.39×Movies & TV
Jim Carrey17.23×Movies & TV
Magic Mike43.16×Movies & TV
Ben Stiller26.91×Movies & TV
John Wick 249×Movies & TV
Jason Segel37.04×Movies & TV
Austin Powers (film series)34.03×Movies & TV
Napoleon Dynamite24.47×Movies & TV
Jonah Hill24.56×Movies & TV
Political satire26.82×Literature
Chevy Chase22.09×Movies & TV
Steve Carell21.48×Movies & TV
Andy Samberg28.29×Movies & TV
BoJack Horseman31.25×Movies & TV
Seth Green27.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Step Brothers (film) audience
TraitClusterScore
ExtroversionTHRILL1.51
Convenience OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.22
Design AffinityPREMIUM1.22
Social Media UsageJOY1.15
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Step Brothers (film)
CountryShare
United States60.5%
United Kingdom7.1%
Canada4.7%

See Step Brothers (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Step Brothers (film) have in United States?

Step Brothers (film) has an estimated audience of 2,752,854 people in United States, concentrated in California and Florida.

What is the gender split and age of Step Brothers (film) fans?

42.7% of Step Brothers (film) fans are female, 57.3% are male, with an average age of 36.6 years.

Which brands do Step Brothers (film) fans like most?

Step Brothers (film) fans show strongest brand affinity for american psycho (71.57×), Zoolander (63.13×), and Sex and the City (17.86×) over the country average.

Where do Step Brothers (film) fans live in United States?

Step Brothers (film) fans in United States are most concentrated in California (reach 344,457), Florida (reach 338,402), and Texas (reach 273,635). These three regions account for the largest share of the active audience.

What other brands do Step Brothers (film) fans also like?

Beyond Step Brothers (film) itself, the audience over-indexes on Zoolander (63.13×), Sex and the City (17.86×), Borat (55.34×), and 22 Jump Street (71.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Step Brothers (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.