Rascasse Audience Intelligence

Step Brothers (film) Audience in United States

A data profile of the people who buy, follow and care about Step Brothers (film) in United States — modelled from more than twelve digital signal sources. Step Brothers (film) has an estimated audience of 4,617,456 people in United States.

#230among Movie / TV Show / Series in United States#751in Movies & TV

The average Step Brothers (film) fan in United States is 36.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Sex and the City, Seth Green, Zoolander, with strongest over-indexing on Sex and the City (28.04× the country average).

Demographically, the Step Brothers (film) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Step Brothers (film) fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Sex and the City.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Step Brothers (film) profile in United States.

Audience size
4.6M
in United States
Gender
42.7%♀
57.3% male
Age
36.6
average years
Country rank
#7149
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Step Brothers (film) viewers

42.7% are female, 57.3% are male, average age 36.6.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Step Brothers (film) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age36.6
Estimated audience size4,617,456
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Step Brothers (film) audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4922%
50+13%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Step Brothers (film) audience comes from United States.

Worldwide audience distribution share by country for Step Brothers (film)
CountryShare
United States52.4%
United Kingdom6.8%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Step Brothers (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Step Brothers (film) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~600K2.86×
02Iowa~30K1.22×
03North Dakota~8K1.21×
04Nebraska~20K1.17×
05Arizona~70K1.15×
06Oklahoma~40K1.15×
07Utah~30K1.15×
08South Dakota~8K1.14×
09Missouri~60K1.13×
10West Virginia~20K1.13×
11Michigan~90K1.12×
12Indiana~60K1.12×
13Idaho~20K1.12×
14Kentucky~40K1.11×
15Kansas~30K1.11×
16Ohio~100K1.10×
17Montana~9K1.10×
18New Mexico~20K1.09×
19Wyoming~5K1.07×
20Colorado~50K1.06×
21Wisconsin~50K1.05×
22Arkansas~30K1.05×
23Pennsylvania~100K1.03×
24Minnesota~50K1.03×
25Tennessee~60K1.01×
26New Hampshire~10K1.00×
27Texas~300K0.99×
28Alaska~7K0.99×
29Illinois~100K0.98×
30Oregon~30K0.98×
31California~300K0.97×
32Nevada~30K0.97×
33Alabama~40K0.96×
34Louisiana~40K0.94×
35Rhode Island~9K0.94×
36Washington~60K0.93×
37Maine~10K0.91×
38Connecticut~30K0.90×
39North Carolina~80K0.89×
40Mississippi~20K0.89×
41Massachusetts~50K0.88×
42Delaware~7K0.85×
43Georgia~80K0.84×
44South Carolina~40K0.83×
45New Jersey~60K0.82×
46Hawaii~10K0.82×
47New York~100K0.81×
48Virginia~60K0.81×
49Maryland~40K0.80×
50Washington, District of Columbia~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Step Brothers (film), United States
0.72×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Step Brothers (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Step Brothers (film) audience
#·InterestCategoryAffinity×
01ZoolanderMovies & TV78.75×
02Seth GreenMovies & TV71.55×
0322 Jump StreetMovies & TV65.42×
04american psychoMovies & TV63.51×
05John Wick 2Movies & TV56.62×
06BoratMovies & TV56.20×
07Political satireLiterature50.91×
08BoJack HorsemanMovies & TV50.56×
09Jason SegelMovies & TV44.22×
10Magic MikeMovies & TV43.61×
11Jonah HillMovies & TV40.94×
12Steve CarellMovies & TV36.73×
13Toni ColletteMovies & TV34.92×
14Dumb and DumberMovies & TV34.42×
15John CusackMovies & TV30.45×
16Winona RyderMovies & TV29.94×
17Sex and the CityMovies & TV28.04×
18Bob's BurgersMovies & TV26.92×
19Jack NicholsonMovies & TV24.68×
20Jim CarreyMovies & TV16.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Step Brothers (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Step Brothers (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Convenience OrientationPREMIUM1.56×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Step Brothers (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
SustainabilityBALANCE0.72×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Step Brothers (film) have in United States?

Step Brothers (film) has an estimated audience of 4,617,456 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Step Brothers (film) viewers?

42.7% of Step Brothers (film) fans are female, 57.3% are male, with an average age of 36.6 years.

03

Which brands do Step Brothers (film) fans like most?

Step Brothers (film) fans show strongest brand affinity for Sex and the City (28.04×), Seth Green (71.55×), and Zoolander (78.75×) over the country average.

04

Where do Step Brothers (film) fans live in United States?

Step Brothers (film) fans in United States are most concentrated in Florida (reach ~600K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Step Brothers (film) fans also like?

Beyond Step Brothers (film) itself, the audience over-indexes on Seth Green (71.55×), Zoolander (78.75×), american psycho (63.51×), and Political satire (50.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Step Brothers (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Step Brothers (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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