Rascasse Audience Intelligence

Warhammer 40,000: Space Marine Audience in United States

A data profile of the people who buy, follow and care about Warhammer 40,000: Space Marine in United States — modelled from more than twelve digital signal sources. Warhammer 40,000: Space Marine has an estimated audience of 655,461 people in United States.

#221among Video game in United States#374among Video / Board Game in United States#646in Games

The average Warhammer 40,000: Space Marine fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Collectible card game, NBA League Pass, 3D modeling, with strongest over-indexing on Collectible card game (16.66× the country average).

Demographically, the Warhammer 40,000: Space Marine audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warhammer 40,000: Space Marine fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Collectible card game.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warhammer 40,000: Space Marine profile in United States.

Audience size
655K
in United States
Gender
25.3%♀
74.7% male
Age
32.3
average years
Country rank
#31097
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warhammer 40,000: Space Marine fans

25.3% are female, 74.7% are male, average age 32.3.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Warhammer 40,000: Space Marine audience in United States
MetricValue
Female25.3%
Male74.7%
Average age32.3
Estimated audience size655,461
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Warhammer 40,000: Space Marine audience in United States
Age bracketShare%
16-1932%
20-2929%
30-3920%
40-4913%
50+6%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Warhammer 40,000: Space Marine audience comes from United States.

Worldwide audience distribution share by country for Warhammer 40,000: Space Marine
CountryShare
United States45.1%
United Kingdom12.2%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warhammer 40,000: Space Marine audience in United States is strongest.

Fig. 05

Top regions by affinity

Warhammer 40,000: Space Marine fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.35×
02Utah~7K1.19×
03Oregon~9K1.17×
04Idaho~4K1.16×
05Alaska~2K1.14×
06Oklahoma~8K1.13×
07Colorado~10K1.09×
08Kentucky~9K1.08×
09Arizona~10K1.05×
10Kansas~5K1.05×
11Montana~2K1.05×
12Missouri~10K1.04×
13New Mexico~3K1.04×
14Vermont~1K1.04×
15New Hampshire~3K1.02×
16Maine~2K1.02×
17Alabama~9K1.01×
18Hawaii~3K1.01×
19Texas~60K1.00×
20West Virginia~3K1.00×
21North Dakota~1K1.00×
22Ohio~20K0.99×
23Michigan~20K0.99×
24Virginia~20K0.99×
25Nebraska~3K0.99×
26Indiana~10K0.98×
27Minnesota~9K0.98×
28Iowa~5K0.98×
29South Dakota~1K0.98×
30Nevada~6K0.97×
31Arkansas~5K0.97×
32Tennessee~10K0.96×
33Delaware~2K0.96×
34Mississippi~5K0.95×
35Rhode Island~2K0.95×
36North Carolina~20K0.94×
37Wisconsin~9K0.94×
38Pennsylvania~20K0.93×
39Washington, District of Columbia~2K0.93×
40California~70K0.91×
41Louisiana~8K0.91×
42Connecticut~6K0.91×
43South Carolina~9K0.90×
44Illinois~20K0.89×
45Maryland~10K0.89×
46Georgia~20K0.88×
47Massachusetts~10K0.88×
48Florida~40K0.79×
49New Jersey~10K0.78×
50New York~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Warhammer 40,000: Space Marine, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warhammer 40,000: Space Marine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warhammer 40,000: Space Marine audience
#·InterestCategoryAffinity×
01WarGamesMovies & TV49.25×
02Doctor StrangerMovies & TV28.29×
03NBA League PassSports27.01×
04Freddy vs. JasonMovies & TV25.78×
05WargamingGames23.36×
063D modelingTechnology & Electronics19.47×
07Collectible card gameGames16.66×
08Magic: The GatheringGames13.07×
09My Hero AcademiaLiterature11.32×
10SteamGames11.14×
11Graphic novelLiterature9.16×
12Final FantasyGames9.00×
133D printingTechnology & Electronics7.18×
14Action role-playing gameGames7.06×
15Tabletop gameGames6.26×
16Digital artArts & Culture5.60×
17LegoKids & Family5.42×
18Anime and manga fandomLiterature5.17×
19SupermanMovies & TV2.96×
20HobbyHome & Garden2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warhammer 40,000: Space Marine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warhammer 40,000: Space Marine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Quality AwarenessPREMIUM1.87×
IndividualismJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warhammer 40,000: Space Marine audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.54×
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warhammer 40,000: Space Marine have in United States?

Warhammer 40,000: Space Marine has an estimated audience of 655,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Warhammer 40,000: Space Marine fans?

25.3% of Warhammer 40,000: Space Marine fans are female, 74.7% are male, with an average age of 32.3 years.

03

Which brands do Warhammer 40,000: Space Marine fans like most?

Warhammer 40,000: Space Marine fans show strongest brand affinity for Collectible card game (16.66×), NBA League Pass (27.01×), and 3D modeling (19.47×) over the country average.

04

Where do Warhammer 40,000: Space Marine fans live in United States?

Warhammer 40,000: Space Marine fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Warhammer 40,000: Space Marine fans also like?

Beyond Warhammer 40,000: Space Marine itself, the audience over-indexes on NBA League Pass (27.01×), 3D modeling (19.47×), Steam (11.14×), and WarGames (49.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Warhammer 40,000: Space Marine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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