Warhammer 40,000: Space Marine Audience in United States

Warhammer 40,000: Space Marine has an estimated audience of 655,346 people in United States. 25.3% are female, 74.7% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Home staging, Grinch, Daiwa, Hiroshima, KSTP-TV.
The average Warhammer 40,000: Space Marine fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Home staging, Grinch, with strongest over-indexing on Vocal harmony (15.72× the country average). Demographically, the Warhammer 40,000: Space Marine audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Warhammer 40,000: Space Marine fans
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 32.3 |
| Estimated audience size | 655,346 |
Audience persona
The typical Warhammer 40,000: Space Marine fan in United States is more male, around 32.3 years old, with strong Quality Awareness tendencies and a notable affinity for Vocal harmony.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,719 | 0.95× |
| Texas | 60,938 | 1.08× |
| Florida | 34,194 | 0.77× |
| New York | 24,602 | 0.67× |
| Ohio | 20,460 | 1.01× |
| Washington | 19,369 | 1.47× |
| Illinois | 18,749 | 0.86× |
| Pennsylvania | 18,295 | 0.83× |
| Georgia | 17,652 | 0.87× |
| Michigan | 17,467 | 1.02× |
| North Carolina | 17,319 | 0.88× |
| Virginia | 15,399 | 0.96× |
| Arizona | 14,009 | 1.05× |
| Tennessee | 12,747 | 0.97× |
| Missouri | 12,253 | 1.16× |
| Colorado | 12,015 | 1.16× |
| Indiana | 11,625 | 0.97× |
| New Jersey | 10,549 | 0.63× |
| Oregon | 9,828 | 1.31× |
| Massachusetts | 9,739 | 0.75× |
| Maryland | 9,657 | 0.86× |
| Oklahoma | 9,510 | 1.31× |
| Kentucky | 9,216 | 1.12× |
| Minnesota | 8,787 | 0.94× |
| Wisconsin | 8,598 | 0.87× |
| Utah | 8,405 | 1.43× |
| Alabama | 7,875 | 0.86× |
| South Carolina | 7,778 | 0.79× |
| Louisiana | 7,262 | 0.86× |
| Nevada | 6,896 | 1.09× |
| Kansas | 6,100 | 1.18× |
| Arkansas | 5,910 | 1.09× |
| Iowa | 5,608 | 1.04× |
| Connecticut | 5,320 | 0.81× |
| Mississippi | 4,463 | 0.83× |
| Idaho | 4,365 | 1.33× |
| West Virginia | 3,893 | 1.28× |
| New Mexico | 3,069 | 0.93× |
| Nebraska | 3,029 | 0.92× |
| Hawaii | 2,821 | 1× |
| New Hampshire | 2,463 | 0.95× |
| Montana | 2,358 | 1.3× |
| Maine | 2,266 | 0.97× |
| Alaska | 1,942 | 1.39× |
| North Dakota | 1,569 | 1.17× |
| Rhode Island | 1,493 | 0.72× |
| Washington, District of Columbia | 1,359 | 0.69× |
| Delaware | 1,288 | 0.71× |
| Vermont | 1,251 | 1.09× |
| Wyoming | 1,068 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 15.72× | Music & Radio |
| Home staging | 9.32× | Home & Garden |
| Grinch | 6.93× | Movies & TV |
| Daiwa, Hiroshima | 63.56× | Travel & Leisure |
| KSTP-TV | 9.17× | Movies & TV |
| Bank account | 2.43× | Business & Career |
| Nebraska Cornhuskers football | 3.43× | Sports |
| Wok | 6.02× | Food & Beverages |
| Find Me Guilty | 27.92× | Movies & TV |
| JDSU | 2.72× | Business & Career |
| Monogram | 3.28× | Home & Garden |
| Goop | 4.38× | Internet & Social Media |
| Endless Space | 19.31× | Games |
| Home equity | 1.57× | Home & Garden |
| Stamp collecting | 3.16× | Home & Garden |
| The Wallflower (manga) | 11.57× | Literature |
| UK garage | 3.24× | Music & Radio |
| Atkins diet | 3.01× | Health |
| Grammarly | 2.55× | Business & Career |
| Gift registry | 7.05× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2 |
| Early Adopter Mentality | POWER | 1.79 |
| Patriotism | CONSERVATISM | 1.56 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.32 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| United Kingdom | 11.4% |
| Germany | 10.8% |
See Warhammer 40,000: Space Marine audiences in other countries
- Warhammer 40,000: Space Marine — Germany
- Warhammer 40,000: Space Marine — United Kingdom
- Warhammer 40,000: Space Marine — France
- Warhammer 40,000: Space Marine — Italy
- Warhammer 40,000: Space Marine — Spain
- Warhammer 40,000: Space Marine — Brazil
- Warhammer 40,000: Space Marine — Japan
- Warhammer 40,000: Space Marine — South Korea
- Warhammer 40,000: Space Marine — India
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Frequently asked questions
How many fans does Warhammer 40,000: Space Marine have in United States?
Warhammer 40,000: Space Marine has an estimated audience of 655,346 people in United States, concentrated in California and Texas.
What is the gender split and age of Warhammer 40,000: Space Marine fans?
25.3% of Warhammer 40,000: Space Marine fans are female, 74.7% are male, with an average age of 32.3 years.
Which brands do Warhammer 40,000: Space Marine fans like most?
Warhammer 40,000: Space Marine fans show strongest brand affinity for Vocal harmony (15.72×), Home staging (9.32×), and Grinch (6.93×) over the country average.
Where do Warhammer 40,000: Space Marine fans live in United States?
Warhammer 40,000: Space Marine fans in United States are most concentrated in California (reach 68,719), Texas (reach 60,938), and Florida (reach 34,194). These three regions account for the largest share of the active audience.
What other brands do Warhammer 40,000: Space Marine fans also like?
Beyond Warhammer 40,000: Space Marine itself, the audience over-indexes on Home staging (9.32×), Grinch (6.93×), Daiwa, Hiroshima (63.56×), and KSTP-TV (9.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Warhammer 40,000: Space Marine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.