Rascasse Audience Intelligence

Wargaming Target Market in United States

A data profile of the people who buy, follow and care about Wargaming in United States — modelled from more than twelve digital signal sources. Wargaming has an estimated audience of 1,980,390 people in United States.

#1463among Brand in United States#302in Games

The average Wargaming fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Miniature wargaming, Games Workshop, Action role-playing game, with strongest over-indexing on Miniature wargaming (16.72× the country average).

Demographically, the Wargaming audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wargaming fan in United States is more male, around 30.5 years old, with strong Pet Ownership tendencies and a notable affinity for Miniature wargaming.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wargaming profile in United States.

Audience size
2M
in United States
Gender
30.9%♀
69.1% male
Age
30.5
average years
Country rank
#14342
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wargaming

30.9% are female, 69.1% are male, average age 30.5.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Wargaming audience in United States
MetricValue
Female30.9%
Male69.1%
Average age30.5
Estimated audience size1,980,390
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Wargaming audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4910%
50+8%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Wargaming audience comes from United States.

Worldwide audience distribution share by country for Wargaming
CountryShare
United States25.2%
China9.9%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wargaming audience in United States is strongest.

Fig. 05

Top regions by affinity

Wargaming customers by region in United States
#RegionReachAffinity×
01Washington~50K1.30×
02Oregon~30K1.18×
03Kansas~20K1.18×
04Maine~8K1.15×
05Utah~20K1.14×
06Alaska~5K1.14×
07Oklahoma~20K1.11×
08Idaho~10K1.11×
09New Hampshire~9K1.11×
10Virginia~50K1.10×
11Kentucky~30K1.09×
12Missouri~30K1.08×
13Nebraska~10K1.08×
14North Dakota~4K1.08×
15Wisconsin~30K1.06×
16Iowa~20K1.06×
17Indiana~40K1.04×
18South Dakota~5K1.04×
19Colorado~30K1.03×
20West Virginia~9K1.03×
21Montana~6K1.01×
22Illinois~70K1.00×
23Vermont~3K0.99×
24Arizona~40K0.98×
25New Mexico~10K0.98×
26Tennessee~40K0.97×
27Minnesota~30K0.97×
28Alabama~30K0.97×
29Arkansas~20K0.97×
30Rhode Island~6K0.97×
31Ohio~60K0.96×
32Michigan~50K0.96×
33Maryland~30K0.96×
34Washington, District of Columbia~6K0.96×
35California~200K0.95×
36Connecticut~20K0.95×
37Pennsylvania~60K0.93×
38Massachusetts~40K0.92×
39Nevada~20K0.92×
40South Carolina~30K0.90×
41Texas~200K0.89×
42North Carolina~50K0.89×
43Hawaii~7K0.88×
44New York~90K0.86×
45Louisiana~20K0.86×
46Delaware~5K0.86×
47New Jersey~40K0.84×
48Florida~100K0.82×
49Mississippi~10K0.81×
50Georgia~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Wargaming, United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wargaming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wargaming audience
#·InterestCategoryAffinity×
01AntzMovies & TV41.67×
02Vincent CasselMovies & TV29.79×
03Games WorkshopGames23.85×
04Warhammer Fantasy (setting)Games18.34×
05Miniature wargamingGames16.72×
06Figure painting (hobby)Arts & Culture14.18×
07Warhammer 40,000Movies & TV12.15×
08Resistance (series)Games10.78×
09Action role-playing gameGames10.62×
10GamingGames9.52×
11DiceGames9.09×
12Dungeons & DragonsGames8.64×
13AtlasMusic & Radio8.57×
14Yu-Gi-Oh! Trading Card GameGames8.21×
153D printingTechnology & Electronics7.76×
16Collectible card gameGames6.34×
17Pokémon (video game series)Games5.52×
18Tabletop gameGames4.98×
19TwitchGames4.35×
20PeacemakerMovies & TV3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wargaming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wargaming audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.57×
Healthy LifestyleBALANCE1.51×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wargaming audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Community OrientationOPEN0.80×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wargaming's target market in United States?

Wargaming's target market in United States covers an estimated 1,980,390 people, concentrated in California and Texas.

02

What is the gender split and age of Wargaming customers?

30.9% of the Wargaming audience are female, 69.1% are male, with an average age of 30.5 years.

03

Which brands do Wargaming fans like most?

Wargaming fans show strongest brand affinity for Miniature wargaming (16.72×), Games Workshop (23.85×), and Action role-playing game (10.62×) over the country average.

04

Where do Wargaming fans live in United States?

Wargaming fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wargaming fans also like?

Beyond Wargaming itself, the audience over-indexes on Games Workshop (23.85×), Action role-playing game (10.62×), Gaming (9.52×), and Resistance (series) (10.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Wargaming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wargaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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