Wargaming Audience in United States

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Wargaming has an estimated audience of 1,983,714 people in United States. 30.9% are female, 69.1% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Miniature wargaming, Games Workshop, Action role-playing game, Gaming, Clash of Clans.

The average Wargaming fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Miniature wargaming, Games Workshop, Action role-playing game, with strongest over-indexing on Miniature wargaming (16.72× the country average). Demographically, the Wargaming audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Wargaming fans

Demographic split for Wargaming audience in United States
MetricValue
Female30.9%
Male69.1%
Average age30.5
Estimated audience size1,983,714

Audience persona

The typical Wargaming fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Miniature wargaming.

Top regions in United States

Top regions ranked by reach for Wargaming in United States
RegionReachAffinity
California221,5721.02×
Texas159,7470.94×
Florida113,1980.84×
New York96,9210.87×
Illinois70,3581.06×
Pennsylvania63,4730.95×
Ohio60,4580.99×
Virginia55,9921.16×
Washington54,9581.38×
North Carolina54,9230.92×
Michigan50,6320.98×
Georgia47,7880.78×
New Jersey40,8140.81×
Arizona40,0820.99×
Indiana38,2041.05×
Tennessee37,2790.94×
Massachusetts36,9730.95×
Missouri33,7211.05×
Colorado32,8831.05×
Wisconsin32,8151.1×
Maryland31,6860.93×
Minnesota28,3001×
Oregon27,3731.2×
Kentucky27,3381.1×
South Carolina26,2700.88×
Alabama25,8620.93×
Oklahoma25,4171.15×
Utah21,8381.23×
Louisiana20,8180.81×
Connecticut19,3060.97×
Kansas18,7861.2×
Nevada18,1260.94×
Iowa17,3101.06×
Arkansas15,6100.96×
Idaho12,0151.21×
Mississippi11,7290.72×
Nebraska10,9801.1×
New Mexico9,1520.92×
New Hampshire8,8101.13×
West Virginia8,5240.92×
Maine7,5511.06×
Hawaii7,3880.87×
Montana6,2771.14×
Rhode Island5,8900.93×
Washington, District of Columbia5,8660.98×
South Dakota4,7511.04×
Alaska4,7011.11×
North Dakota4,3451.07×
Delaware3,9430.72×
Vermont3,0430.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wargaming audience
BrandAffinityCategory
Miniature wargaming16.72×Games
Games Workshop23.85×Games
Action role-playing game10.62×Games
Gaming9.52×Games
Clash of Clans15.73×Games
Resistance (series)10.78×Games
Antz41.67×Movies & TV
Atlas8.57×Music & Radio
3D printing7.76×Technology & Electronics
Peacemaker3.13×Movies & TV
Vincent Cassel29.79×Movies & TV
Dungeons & Dragons8.64×Games
Twitch4.35×Games
Warhammer Fantasy (setting)18.34×Games
Pokémon (video game series)5.52×Games
Dice9.09×Games
Yu-Gi-Oh! Trading Card Game8.21×Games
Superman1.95×Movies & TV
Collectible card game6.34×Games
Figure painting (hobby)14.18×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wargaming audience
TraitClusterScore
PatriotismCONSERVATISM2.89
Early Adopter MentalityPOWER1.97
LGBTQ+ IdentityOPEN1.9
IndividualismJOY1.43
Urban LifestyleOPEN1.34
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Wargaming
CountryShare
United States25.8%
China10.1%
Germany5.4%

See Wargaming audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Wargaming have in United States?

Wargaming has an estimated audience of 1,983,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Wargaming fans?

30.9% of Wargaming fans are female, 69.1% are male, with an average age of 30.5 years.

Which brands do Wargaming fans like most?

Wargaming fans show strongest brand affinity for Miniature wargaming (16.72×), Games Workshop (23.85×), and Action role-playing game (10.62×) over the country average.

Where do Wargaming fans live in United States?

Wargaming fans in United States are most concentrated in California (reach 221,572), Texas (reach 159,747), and Florida (reach 113,198). These three regions account for the largest share of the active audience.

What other brands do Wargaming fans also like?

Beyond Wargaming itself, the audience over-indexes on Games Workshop (23.85×), Action role-playing game (10.62×), Gaming (9.52×), and Clash of Clans (15.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wargaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.