Wargaming Target Market in Germany
A data profile of the people who buy, follow and care about Wargaming in Germany — modelled from more than twelve digital signal sources. Wargaming has an estimated audience of 475,551 people in Germany.
The average Wargaming fan in Germany is 32.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Harry Potter, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on Harry Potter (1.9× the country average).
Demographically, the Wargaming audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wargaming fan in Germany is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Wargaming profile in Germany.
Search interest · 12-month trend
Customer demographics of Wargaming
29.0% are female, 71.0% are male, average age 32.2.
Gender split
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 32.2 |
| Estimated audience size | 475,551 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Wargaming audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.2% |
| China | 9.9% |
| Germany | 6.0% |
Geography
Where the Wargaming audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.30× | |
| 02 | Sachsen-Anhalt | ~20K | 1.27× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.26× | |
| 04 | Sachsen | ~30K | 1.22× | |
| 05 | Brandenburg | ~20K | 1.22× | |
| 06 | Niedersachsen | ~50K | 1.12× | |
| 07 | Schleswig-Holstein | ~20K | 1.09× | |
| 08 | Berlin | ~20K | 0.96× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.87× | |
| 10 | Hessen | ~30K | 0.87× | |
| 11 | Bremen | ~4K | 0.87× | |
| 12 | Bayern | ~60K | 0.84× | |
| 13 | Saarland | ~5K | 0.82× | |
| 14 | Rheinland-Pfalz | ~20K | 0.81× | |
| 15 | Hamburg | ~9K | 0.79× | |
| 16 | Baden-Württemberg | ~50K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wargaming audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warhammer Fantasy (setting) | Games | 9.65× | ||
| 02 | Warhammer Fantasy Battle | Games | 9.24× | ||
| 03 | Figure painting (hobby) | Arts & Culture | 8.84× | ||
| 04 | Miniature wargaming | Games | 6.17× | ||
| 05 | Tabletop role-playing game | Games | 4.83× | ||
| 06 | Tabletop game | Games | 3.89× | ||
| 07 | Strategy games | Games | 3.50× | ||
| 08 | Board games | Games | 3.15× | ||
| 09 | Adventure game | Games | 2.57× | ||
| 10 | KPop Demon Hunters | Movies & TV | 2.44× | ||
| 11 | Action games | Games | 2.27× | ||
| 12 | Twitch | Games | 2.09× | ||
| 13 | Stranger Things | Movies & TV | 1.91× | ||
| 14 | Harry Potter | Movies & TV | 1.90× | ||
| 15 | Real Madrid C.F. | Sports | 1.77× | ||
| 16 | UEFA Champions League | Sports | 1.70× | ||
| 17 | Heavy metal music | Music & Radio | 1.67× | ||
| 18 | ImmoScout24 | Home & Garden | 1.60× | ||
| 19 | Borussia Dortmund | Sports | 1.57× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Personality of the Wargaming audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.24× | |
| Pet Ownership | JOY | 1.19× | |
| Sports Activity | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Career Orientation | POWER | 0.62× | |
| Creativity | OPEN | 0.64× |
Frequently asked questions
Who is Wargaming's target market in Germany?
Wargaming's target market in Germany covers an estimated 475,551 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wargaming customers?
29.0% of the Wargaming audience are female, 71.0% are male, with an average age of 32.2 years.
Which brands do Wargaming fans like most?
Wargaming fans show strongest brand affinity for Harry Potter (1.9×), FIFA World Cup (1.52×), and Borussia Dortmund (1.57×) over the country average.
Where do Wargaming fans live in Germany?
Wargaming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Wargaming fans also like?
Beyond Wargaming itself, the audience over-indexes on FIFA World Cup (1.52×), Borussia Dortmund (1.57×), UEFA Champions League (1.7×), and Adventure game (2.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Wargaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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