Wargaming Audience in Germany
Wargaming has an estimated audience of 416,173 people in Germany. 29.0% are female, 71.0% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Euphoria, Harry Potter, Borussia Dortmund, UEFA Champions League, Adventure game.
The average Wargaming fan in Germany is 32.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Euphoria, Harry Potter, Borussia Dortmund, with strongest over-indexing on Euphoria (2.51× the country average). Demographically, the Wargaming audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Wargaming fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 32.2 |
| Estimated audience size | 416,173 |
Audience persona
The typical Wargaming fan in Germany is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,211 | 0.88× |
| Bayern | 64,640 | 0.84× |
| Niedersachsen | 53,079 | 1.15× |
| Baden-Württemberg | 48,916 | 0.75× |
| Hessen | 31,624 | 0.87× |
| Sachsen | 29,082 | 1.25× |
| Berlin | 22,083 | 1.04× |
| Schleswig-Holstein | 18,722 | 1.1× |
| Rheinland-Pfalz | 18,667 | 0.78× |
| Brandenburg | 18,204 | 1.23× |
| Thüringen | 16,213 | 1.34× |
| Sachsen-Anhalt | 15,358 | 1.24× |
| Mecklenburg-Vorpommern | 10,913 | 1.2× |
| Hamburg | 8,330 | 0.77× |
| Saarland | 4,197 | 0.72× |
| Bremen | 3,430 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 2.51× | Movies & TV |
| Harry Potter | 1.9× | Movies & TV |
| Borussia Dortmund | 1.57× | Sports |
| UEFA Champions League | 1.7× | Sports |
| Adventure game | 2.57× | Games |
| Tabletop role-playing game | 4.83× | Games |
| Warhammer Fantasy Battle | 9.24× | Games |
| Miniature wargaming | 6.17× | Games |
| Tabletop game | 3.89× | Games |
| Strategy games | 3.5× | Games |
| FIFA World Cup | 1.52× | Sports |
| Board games | 3.15× | Games |
| Real Madrid C.F. | 1.77× | Sports |
| Figure painting (hobby) | 8.84× | Arts & Culture |
| Twitch | 2.09× | Games |
| Warhammer Fantasy (setting) | 9.65× | Games |
| ImmoScout24 | 1.6× | Home & Garden |
| KPop Demon Hunters | 2.44× | Movies & TV |
| Heavy metal music | 1.67× | Music & Radio |
| Action games | 2.27× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Extroversion | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.1 |
| Early Adopter Mentality | POWER | 1.1 |
| Risk Appetite | THRILL | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| China | 10.1% |
| Germany | 5.4% |
See Wargaming audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wargaming have in Germany?
Wargaming has an estimated audience of 416,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wargaming fans?
29.0% of Wargaming fans are female, 71.0% are male, with an average age of 32.2 years.
Which brands do Wargaming fans like most?
Wargaming fans show strongest brand affinity for Euphoria (2.51×), Harry Potter (1.9×), and Borussia Dortmund (1.57×) over the country average.
Where do Wargaming fans live in Germany?
Wargaming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,211), Bayern (reach 64,640), and Niedersachsen (reach 53,079). These three regions account for the largest share of the active audience.
What other brands do Wargaming fans also like?
Beyond Wargaming itself, the audience over-indexes on Harry Potter (1.9×), Borussia Dortmund (1.57×), UEFA Champions League (1.7×), and Adventure game (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wargaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.