Rascasse Audience Intelligence

Warhammer Fantasy (setting) Audience in Germany

A data profile of the people who buy, follow and care about Warhammer Fantasy (setting) in Germany — modelled from more than twelve digital signal sources. Warhammer Fantasy (setting) has an estimated audience of 404,913 people in Germany.

The average Warhammer Fantasy (setting) fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Miniature wargaming, Magic: The Gathering, Zoom!, with strongest over-indexing on Miniature wargaming (58.26× the country average).

Demographically, the Warhammer Fantasy (setting) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Warhammer Fantasy (setting) fan in Germany is more male, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Miniature wargaming.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warhammer Fantasy (setting) profile in Germany.

Audience size
405K
in Germany
Gender
31.9%
68.1% male
Age
35.5
average years
Country rank
#13888
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warhammer Fantasy (setting) fans

31.9% are female, 68.1% are male, average age 35.5.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Warhammer Fantasy (setting) audience in Germany
MetricValue
Female31.9%
Male68.1%
Average age35.5
Estimated audience size404,913
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Warhammer Fantasy (setting) audience in Germany
Age bracketShare%
16-1925%
20-2926%
30-3921%
40-4915%
50+13%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Warhammer Fantasy (setting) audience comes from Germany.

Worldwide audience distribution share by country for Warhammer Fantasy (setting)
CountryShare
United States45.1%
Germany11.0%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warhammer Fantasy (setting) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Warhammer Fantasy (setting) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.23×
02Sachsen~20K1.16×
03Nordrhein-Westfalen~100K1.12×
04Schleswig-Holstein~20K1.12×
05Niedersachsen~40K1.09×
06Hessen~30K1.03×
07Berlin~20K1.03×
08Bremen~3K1.01×
09Rheinland-Pfalz~20K0.97×
10Bayern~60K0.96×
11Sachsen-Anhalt~10K0.96×
12Saarland~5K0.94×
13Thüringen~9K0.92×
14Brandenburg~10K0.91×
15Mecklenburg-Vorpommern~7K0.91×
16Baden-Württemberg~50K0.89×
Fig. 06

Affinity by region

Affinity by region — Warhammer Fantasy (setting), Germany
0.89×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warhammer Fantasy (setting) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warhammer Fantasy (setting) audience
#·InterestCategoryAffinity×
01Miniature wargamingGames58.26×
02Magic: The GatheringGames48.26×
03WarGamesMovies & TV34.52×
04Zoom!Business & Career20.00×
05Scale modelKids & Family15.65×
06Dungeons & DragonsGames14.58×
07Yu-Gi-Oh!Literature14.58×
083D printingTechnology & Electronics14.16×
09Battlefield (series)Games12.39×
10Strategy gamesGames11.84×
11The HobbitMovies & TV11.57×
12Board gamesGames11.40×
13Star TrekMovies & TV10.31×
14Collectible card gameGames8.02×
15World of WarcraftGames7.60×
16Watercolor paintingArts & Culture6.00×
17Role-playing gamesGames5.79×
18LegoKids & Family4.56×
19RedditInternet & Social Media4.09×
20Harry PotterMovies & TV2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warhammer Fantasy (setting) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Warhammer Fantasy (setting) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.58×
ExtroversionTHRILL2.43×
PatriotismCONSERVATISM1.86×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Warhammer Fantasy (setting) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.71×
Healthy LifestyleBALANCE0.76×
Design AffinityPREMIUM0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Warhammer Fantasy (setting) have in Germany?

Warhammer Fantasy (setting) has an estimated audience of 404,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Warhammer Fantasy (setting) fans?

31.9% of Warhammer Fantasy (setting) fans are female, 68.1% are male, with an average age of 35.5 years.

03

Which brands do Warhammer Fantasy (setting) fans like most?

Warhammer Fantasy (setting) fans show strongest brand affinity for Miniature wargaming (58.26×), Magic: The Gathering (48.26×), and Zoom! (20×) over the country average.

04

Where do Warhammer Fantasy (setting) fans live in Germany?

Warhammer Fantasy (setting) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Warhammer Fantasy (setting) fans also like?

Beyond Warhammer Fantasy (setting) itself, the audience over-indexes on Magic: The Gathering (48.26×), Zoom! (20×), Board games (11.4×), and Strategy games (11.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Warhammer Fantasy (setting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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