Community bank Audience in United States

Community bank logo

Community bank has an estimated audience of 1,535,030 people in United States. 64.1% are female, 35.9% are male, average age 42.3. Top regions: New York, Pennsylvania, Mississippi. Top brand affinities: Historic site, Governor of Michigan, Goop, Fairy godmother, Product design.

The average Community bank fan in United States is 42.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, Mississippi. Top brand affinities include Historic site, Governor of Michigan, Goop, with strongest over-indexing on Historic site (5.37× the country average). Demographically, the Community bank audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Community bank fans

Demographic split for Community bank audience in United States
MetricValue
Female64.1%
Male35.9%
Average age42.3
Estimated audience size1,535,030

Audience persona

The typical Community bank fan in United States is more female, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Community bank in United States
RegionReachAffinity
New York465,5895.43×
Pennsylvania108,3632.1×
Mississippi100,3867.94×
Vermont65,05424.14×
Florida24,8330.24×
Texas24,1900.18×
Tennessee15,6930.51×
Ohio15,2040.32×
Georgia13,8250.29×
Alabama13,7350.64×
California13,4550.08×
Illinois11,3410.22×
West Virginia10,4041.46×
North Carolina9,3810.2×
Louisiana8,6540.44×
Missouri7,2720.29×
Massachusetts6,5210.22×
Virginia6,3480.17×
Kansas5,7090.47×
Kentucky5,6970.3×
South Carolina5,5290.24×
New Jersey5,4550.14×
Washington5,4170.18×
Oregon5,2970.3×
Minnesota4,6320.21×
Colorado4,4700.18×
Wisconsin4,4420.19×
Indiana4,3880.16×
Oklahoma3,7400.22×
Connecticut3,6140.23×
Michigan3,5400.09×
Iowa3,4230.27×
New Hampshire3,4040.56×
Arkansas3,1810.25×
Maryland2,6340.1×
Arizona2,5930.08×
Nebraska2,1070.27×
Maine1,2980.24×
Nevada1,2160.08×
Delaware1,1230.27×
Utah9990.07×
Washington, District of Columbia9040.2×
New Mexico7440.1×
Idaho7130.09×
South Dakota5400.15×
Rhode Island4880.1×
Hawaii3910.06×
North Dakota2930.09×
Montana2870.07×
Wyoming2540.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Community bank audience
BrandAffinityCategory
Historic site5.37×Arts & Culture
Governor of Michigan6.96×Politics & Society
Goop4.5×Internet & Social Media
Fairy godmother5.77×Literature
Product design1.5×Business & Career
Israel1.62×Travel & Leisure
Hipster6.82×Politics & Society
Grinch2.65×Movies & TV
Wok4.17×Food & Beverages
Hibachi4.92×Food & Beverages
Vocal harmony2.75×Music & Radio
Google Home3.83×Technology & Electronics
El Paso County, Colorado7.15×Travel & Leisure
Cherish (group)5.82×Music & Radio
Kendra Scott1.57×Fashion & Accessoires
headspace4.8×Health
Sinaloa1.88×Travel & Leisure
TV Fanatic5.37×Movies & TV
Mathcore4.03×Music & Radio
Grace Slick4.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Community bank audience
TraitClusterScore
Career OrientationPOWER1.32
Family OrientationCONSERVATISM1.25
Community OrientationOPEN1.21
Need for SecurityCONSERVATISM1.21
Price SensitivityPREMIUM1.21
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Community bank
CountryShare
United States89.8%
Germany3.3%
Japan3.1%

See Community bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Community bank have in United States?

Community bank has an estimated audience of 1,535,030 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Community bank fans?

64.1% of Community bank fans are female, 35.9% are male, with an average age of 42.3 years.

Which brands do Community bank fans like most?

Community bank fans show strongest brand affinity for Historic site (5.37×), Governor of Michigan (6.96×), and Goop (4.5×) over the country average.

Where do Community bank fans live in United States?

Community bank fans in United States are most concentrated in New York (reach 465,589), Pennsylvania (reach 108,363), and Mississippi (reach 100,386). These three regions account for the largest share of the active audience.

What other brands do Community bank fans also like?

Beyond Community bank itself, the audience over-indexes on Governor of Michigan (6.96×), Goop (4.5×), Fairy godmother (5.77×), and Product design (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Community bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.