Rascasse Audience Intelligence

Community bank Target Market in United States

A data profile of the people who buy, follow and care about Community bank in United States — modelled from more than twelve digital signal sources. Community bank has an estimated audience of 1,543,381 people in United States.

#19among Bank in United States#1804among Brand in United States#1221in Business & Career

The average Community bank fan in United States is 42.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Mississippi.

Top brand affinities include Mortgage loans, FedEx, Weather forecasting, with strongest over-indexing on Mortgage loans (4.31× the country average).

Demographically, the Community bank audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Community bank fan in United States is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Community bank profile in United States.

Audience size
1.5M
in United States
Gender
64.1%♀
35.9% male
Age
42.3
average years
Country rank
#17366
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Community bank

64.1% are female, 35.9% are male, average age 42.3.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Community bank audience in United States
MetricValue
Female64.1%
Male35.9%
Average age42.3
Estimated audience size1,543,381
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Community bank audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4926%
50+26%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Community bank audience comes from United States.

Worldwide audience distribution share by country for Community bank
CountryShare
United States89.7%
Germany3.4%
Japan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Community bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Community bank customers by region in United States
#RegionReachAffinity×
01Vermont~60K21.55×
02Mississippi~100K8.46×
03New York~400K4.77×
04Pennsylvania~100K2.51×
05West Virginia~10K1.33×
06Alabama~20K0.85×
07Kansas~9K0.77×
08Alaska~2K0.70×
09New Hampshire~4K0.63×
10North Dakota~2K0.55×
11Hawaii~4K0.54×
12Montana~2K0.54×
13Iowa~7K0.53×
14Rhode Island~3K0.53×
15South Dakota~2K0.52×
16Tennessee~20K0.50×
17Arkansas~6K0.50×
18Delaware~2K0.50×
19Missouri~10K0.48×
20Idaho~4K0.46×
21Louisiana~9K0.45×
22Oklahoma~8K0.45×
23Maine~2K0.42×
24Colorado~10K0.39×
25New Mexico~3K0.39×
26Nebraska~3K0.39×
27Washington, District of Columbia~2K0.37×
28Ohio~20K0.34×
29Kentucky~7K0.34×
30Minnesota~7K0.33×
31Utah~5K0.33×
32Wisconsin~7K0.30×
33Connecticut~5K0.30×
34Georgia~10K0.29×
35South Carolina~7K0.29×
36Nevada~4K0.29×
37Florida~30K0.28×
38Oregon~5K0.27×
39Virginia~10K0.26×
40Indiana~7K0.24×
41Texas~30K0.23×
42Illinois~10K0.23×
43North Carolina~10K0.23×
44Michigan~9K0.22×
45Massachusetts~7K0.22×
46Maryland~6K0.22×
47New Jersey~8K0.21×
48Arizona~6K0.21×
49Washington~6K0.19×
50California~30K0.16×
Fig. 06

Affinity by region

Affinity by region — Community bank, United States
0.16×1.00×21.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Community bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Community bank audience
#·InterestCategoryAffinity×
01Retail bankingBusiness & Career7.32×
02Weather forecastingHome & Garden6.32×
03Online bankingBusiness & Career6.32×
04BuickCars & Mobility6.05×
05QVCMovies & TV5.68×
06FedExBusiness & Career4.79×
07Mortgage loansBusiness & Career4.31×
08Vehicle insuranceCars & Mobility3.95×
09Sustainable energyHome & Garden3.92×
10Discount storesShopping3.74×
11Renewable energyBusiness & Career3.66×
12Solar energyHome & Garden3.11×
13Shopping mallsShopping2.87×
14PinterestInternet & Social Media2.71×
15McDonald'sFood & Beverages2.71×
16Pizza HutFood & Beverages2.67×
17SubwayFood & Beverages2.59×
18BankingBusiness & Career2.29×
19FurnitureHome & Garden2.17×
20BarbecueFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Community bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Community bank audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.37×
Family OrientationCONSERVATISM2.23×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Community bank audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Community bank's target market in United States?

Community bank's target market in United States covers an estimated 1,543,381 people, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Community bank customers?

64.1% of the Community bank audience are female, 35.9% are male, with an average age of 42.3 years.

03

Which brands do Community bank fans like most?

Community bank fans show strongest brand affinity for Mortgage loans (4.31×), FedEx (4.79×), and Weather forecasting (6.32×) over the country average.

04

Where do Community bank fans live in United States?

Community bank fans in United States are most concentrated in New York (reach ~400K), Pennsylvania (reach ~100K), and Mississippi (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Community bank fans also like?

Beyond Community bank itself, the audience over-indexes on FedEx (4.79×), Weather forecasting (6.32×), Pinterest (2.71×), and QVC (5.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Community bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Community bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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