Community bank Audience in United States

Community bank has an estimated audience of 1,535,030 people in United States. 64.1% are female, 35.9% are male, average age 42.3. Top regions: New York, Pennsylvania, Mississippi. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Community bank fan in United States is 42.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, Mississippi. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (7.89× the country average). Demographically, the Community bank audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Community bank fans

Demographic split for Community bank audience in United States
MetricValue
Female64.1%
Male35.9%
Average age42.3
Estimated audience size1,535,030

Audience persona

The typical Community bank fan in United States is more female, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Community bank in United States
RegionReachAffinity
New York465,5895.43×
Pennsylvania108,3632.1×
Mississippi100,3867.94×
Vermont65,05424.14×
Florida24,8330.24×
Texas24,1900.18×
Tennessee15,6930.51×
Ohio15,2040.32×
Georgia13,8250.29×
Alabama13,7350.64×
California13,4550.08×
Illinois11,3410.22×
West Virginia10,4041.46×
North Carolina9,3810.2×
Louisiana8,6540.44×
Missouri7,2720.29×
Massachusetts6,5210.22×
Virginia6,3480.17×
Kansas5,7090.47×
Kentucky5,6970.3×
South Carolina5,5290.24×
New Jersey5,4550.14×
Washington5,4170.18×
Oregon5,2970.3×
Minnesota4,6320.21×
Colorado4,4700.18×
Wisconsin4,4420.19×
Indiana4,3880.16×
Oklahoma3,7400.22×
Connecticut3,6140.23×
Michigan3,5400.09×
Iowa3,4230.27×
New Hampshire3,4040.56×
Arkansas3,1810.25×
Maryland2,6340.1×
Arizona2,5930.08×
Nebraska2,1070.27×
Maine1,2980.24×
Nevada1,2160.08×
Delaware1,1230.27×
Utah9990.07×
Washington, District of Columbia9040.2×
New Mexico7440.1×
Idaho7130.09×
South Dakota5400.15×
Rhode Island4880.1×
Hawaii3910.06×
North Dakota2930.09×
Montana2870.07×
Wyoming2540.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Community bank audience
BrandAffinityCategory
Capital One7.89×Business & Career
Google Maps7.07×Internet & Social Media
Indeed.com6.71×Business & Career
CarGurus7.89×Cars & Mobility
Enterprise Rent-A-Car6.45×Cars & Mobility
Circle K7.41×Shopping
Google News5.96×News
Khan Academy7.89×Business & Career
AccuWeather5.86×Home & Garden
DeviantArt6.2×Internet & Social Media
Diabetes mellitus awareness5.75×Health
Autism Awareness7.89×Health
Singer-songwriter2.9×Music & Radio
ICloud6.6×Technology & Electronics
Beetlejuice3.39×Movies & TV
Aaron Rodgers4.37×Sports
Apple Store5.34×Shopping
Bruce Willis4.75×Movies & TV
Billy Bob Thornton5.73×Movies & TV
Microblogging5.83×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Community bank audience
TraitClusterScore
Career OrientationPOWER1.32
Family OrientationCONSERVATISM1.25
Community OrientationOPEN1.21
Need for SecurityCONSERVATISM1.21
Price SensitivityPREMIUM1.21
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Community bank
CountryShare
United States89.8%
Germany3.3%
Japan3.1%

See Community bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Community bank have in United States?

Community bank has an estimated audience of 1,535,030 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Community bank fans?

64.1% of Community bank fans are female, 35.9% are male, with an average age of 42.3 years.

Which brands do Community bank fans like most?

Community bank fans show strongest brand affinity for Capital One (7.89×), Google Maps (7.07×), and Indeed.com (6.71×) over the country average.

Where do Community bank fans live in United States?

Community bank fans in United States are most concentrated in New York (reach 465,589), Pennsylvania (reach 108,363), and Mississippi (reach 100,386). These three regions account for the largest share of the active audience.

What other brands do Community bank fans also like?

Beyond Community bank itself, the audience over-indexes on Google Maps (7.07×), Indeed.com (6.71×), CarGurus (7.89×), and Enterprise Rent-A-Car (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Community bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.