Rascasse Audience Intelligence

City National Bank (California) Target Market in United States

A data profile of the people who buy, follow and care about City National Bank (California) in United States — modelled from more than twelve digital signal sources. City National Bank (California) has an estimated audience of 981,919 people in United States.

#24among Bank in United States#2443among Brand in United States#1571in Business & Career

The average City National Bank (California) fan in United States is 46.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, West Virginia, Oklahoma.

Top brand affinities include Cooking, CNN, Alcoholic beverages, with strongest over-indexing on Cooking (1.74× the country average).

Demographically, the City National Bank (California) audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City National Bank (California) fan in United States is balanced, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City National Bank (California) profile in United States.

Audience size
982K
in United States
Gender
49.3%♀
50.7% male
Age
46.4
average years
Country rank
#23967
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of City National Bank (California)

49.3% are female, 50.7% are male, average age 46.4.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for City National Bank (California) audience in United States
MetricValue
Female49.3%
Male50.7%
Average age46.4
Estimated audience size981,919
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the City National Bank (California) audience in United States
Age bracketShare%
16-190%
20-2918%
30-3921%
40-4929%
50+32%
Fig. 04

Worldwide distribution

99.3%

of the worldwide City National Bank (California) audience comes from United States.

Worldwide audience distribution share by country for City National Bank (California)
CountryShare
United States99.3%
Italy0.4%
Germany0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City National Bank (California) audience in United States is strongest.

Fig. 05

Top regions by affinity

City National Bank (California) customers by region in United States
#RegionReachAffinity×
01West Virginia~100K30.12×
02Oklahoma~70K6.68×
03Kentucky~40K3.33×
04California~200K1.53×
05Nevada~10K1.03×
06Virginia~20K0.83×
07Alaska~2K0.77×
08Florida~50K0.69×
09South Dakota~2K0.69×
10North Dakota~1K0.65×
11Delaware~2K0.59×
12Vermont<1K0.56×
13Kansas~4K0.52×
14Washington, District of Columbia~2K0.52×
15Montana~1K0.49×
16New York~30K0.46×
17New Hampshire~2K0.45×
18Rhode Island~1K0.45×
19Nebraska~2K0.42×
20Maine~1K0.42×
21Mississippi~3K0.40×
22New Mexico~2K0.40×
23Ohio~10K0.37×
24Idaho~2K0.36×
25Hawaii~1K0.35×
26Arkansas~2K0.30×
27Iowa~2K0.27×
28Texas~20K0.26×
29Tennessee~5K0.26×
30Maryland~4K0.26×
31Connecticut~3K0.26×
32New Jersey~6K0.25×
33Louisiana~3K0.25×
34Wisconsin~3K0.24×
35Alabama~3K0.24×
36Utah~2K0.24×
37Pennsylvania~7K0.22×
38Oregon~2K0.22×
39North Carolina~6K0.21×
40Arizona~4K0.21×
41South Carolina~3K0.21×
42Georgia~6K0.20×
43Missouri~3K0.20×
44Minnesota~3K0.20×
45Indiana~3K0.19×
46Colorado~3K0.19×
47Illinois~5K0.17×
48Massachusetts~3K0.17×
49Washington~3K0.17×
50Michigan~4K0.16×
Fig. 06

Affinity by region

Affinity by region — City National Bank (California), United States
0.16×1.00×30.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City National Bank (California) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City National Bank (California) audience
#·InterestCategoryAffinity×
01Nonprofit organizationPolitics & Society2.28×
02BankingBusiness & Career2.21×
03CNNMovies & TV2.19×
04T-MobileTechnology & Electronics2.18×
05WineFood & Beverages2.09×
06InsuranceBusiness & Career2.04×
07PinterestInternet & Social Media2.02×
08BarbecueFood & Beverages1.95×
09Health careBusiness & Career1.90×
10Breaking newsMovies & TV1.89×
11Alcoholic beveragesFood & Beverages1.85×
12RecipesFood & Beverages1.83×
13WalmartShopping1.83×
14EBayShopping1.83×
15MedicineBusiness & Career1.80×
16Home improvementHome & Garden1.78×
17CookingFood & Beverages1.74×
18SmartphonesTechnology & Electronics1.74×
19Donald TrumpPolitics & Society1.69×
20XInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City National Bank (California) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City National Bank (California) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
Need for SecurityCONSERVATISM2.04×
TraditionCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City National Bank (California) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
TravellingTHRILL0.57×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is City National Bank (California)'s target market in United States?

City National Bank (California)'s target market in United States covers an estimated 981,919 people, concentrated in California and West Virginia.

02

What is the gender split and age of City National Bank (California) customers?

49.3% of the City National Bank (California) audience are female, 50.7% are male, with an average age of 46.4 years.

03

Which brands do City National Bank (California) fans like most?

City National Bank (California) fans show strongest brand affinity for Cooking (1.74×), CNN (2.19×), and Alcoholic beverages (1.85×) over the country average.

04

Where do City National Bank (California) fans live in United States?

City National Bank (California) fans in United States are most concentrated in California (reach ~200K), West Virginia (reach ~100K), and Oklahoma (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do City National Bank (California) fans also like?

Beyond City National Bank (California) itself, the audience over-indexes on CNN (2.19×), Alcoholic beverages (1.85×), Donald Trump (1.69×), and Pinterest (2.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for City National Bank (California). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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