Ally Financial Audience in United States

Ally Financial logo

Ally Financial has an estimated audience of 1,385,454 people in United States. 42.8% are female, 57.2% are male, average age 40.7. Top regions: Texas, Florida, North Carolina. Top brand affinities: Kendra Scott, Israel, Cam Ward, Wikia, Jesse Plemons.

The average Ally Financial fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Kendra Scott, Israel, Cam Ward, with strongest over-indexing on Kendra Scott (3.16× the country average). Demographically, the Ally Financial audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Ally Financial fans

Demographic split for Ally Financial audience in United States
MetricValue
Female42.8%
Male57.2%
Average age40.7
Estimated audience size1,385,454

Audience persona

The typical Ally Financial fan in United States is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Ally Financial in United States
RegionReachAffinity
Texas221,1371.86×
Florida114,7681.22×
North Carolina99,9242.4×
California98,9660.65×
Michigan80,9792.24×
New York55,6860.72×
Ohio53,7371.26×
Georgia53,5181.25×
Pennsylvania44,4270.95×
Arizona44,0281.56×
Illinois41,9480.91×
South Carolina39,5021.9×
Louisiana31,6121.77×
New Jersey31,1940.89×
Indiana30,6561.21×
Virginia29,3650.87×
Missouri26,8341.2×
Tennessee26,7280.96×
Maryland24,6901.04×
Alabama24,5831.27×
Arkansas19,7171.73×
Mississippi18,5501.63×
Massachusetts15,6390.57×
Oklahoma14,9650.97×
Colorado14,6250.67×
Minnesota14,1450.71×
Wisconsin13,9010.67×
Kentucky13,5950.78×
Connecticut12,5570.9×
Washington11,0000.4×
Nevada10,5010.78×
West Virginia9,2611.44×
Kansas9,1600.84×
Iowa8,1210.71×
Oregon7,5160.47×
Nebraska5,6630.82×
New Mexico5,6340.81×
Utah4,7020.38×
New Hampshire4,4840.82×
Hawaii4,1730.7×
Maine3,5370.71×
Idaho3,4180.49×
Rhode Island3,2710.74×
Delaware3,0660.8×
Montana2,8860.75×
Alaska2,6560.9×
South Dakota2,6220.82×
North Dakota2,5990.91×
Washington, District of Columbia2,4010.58×
Vermont1,9690.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ally Financial audience
BrandAffinityCategory
Kendra Scott3.16×Fashion & Accessoires
Israel2.17×Travel & Leisure
Cam Ward3.1×Sports
Wikia2.22×Internet & Social Media
Jesse Plemons2.24×Movies & TV
Jennifer Meyer8.03×Fashion & Accessoires
Jeep Wagoneer2.86×Cars & Mobility
Mount Kilimanjaro8.02×Travel & Leisure
Spinal muscular atrophy3.92×Health
ABC 7 Chicago1.79×Movies & TV
Personality2.41×Business & Career
Ezekiel Elliott3.04×Sports
WESH1.9×Movies & TV
MK1.62×Music & Radio
Neiva, Huila5.14×Travel & Leisure
jordy nelson5.87×Sports
Keeper (password manager)2.27×Technology & Electronics
Iron Man (film)1.55×Movies & TV
Experiential gifts2.44×Shopping
Buying a House2.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ally Financial audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
Need for SecurityCONSERVATISM1.34
Risk AppetiteTHRILL1.29
Early Adopter MentalityPOWER1.29
Social Media UsageJOY1.28
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Ally Financial
CountryShare
United States96.0%
Germany0.6%
India0.5%

See Ally Financial audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ally Financial have in United States?

Ally Financial has an estimated audience of 1,385,454 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Ally Financial fans?

42.8% of Ally Financial fans are female, 57.2% are male, with an average age of 40.7 years.

Which brands do Ally Financial fans like most?

Ally Financial fans show strongest brand affinity for Kendra Scott (3.16×), Israel (2.17×), and Cam Ward (3.1×) over the country average.

Where do Ally Financial fans live in United States?

Ally Financial fans in United States are most concentrated in Texas (reach 221,137), Florida (reach 114,768), and North Carolina (reach 99,924). These three regions account for the largest share of the active audience.

What other brands do Ally Financial fans also like?

Beyond Ally Financial itself, the audience over-indexes on Israel (2.17×), Cam Ward (3.1×), Wikia (2.22×), and Jesse Plemons (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ally Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.