EverBank Audience in United States
EverBank has an estimated audience of 468,094 people in United States. 51.2% are female, 48.8% are male, average age 33.1. Top regions: Florida, California, New York. Top brand affinities: Cam Ward, Israel, JDSU, Kerala, Peugeot 308.
The average EverBank fan in United States is 33.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Cam Ward, Israel, JDSU, with strongest over-indexing on Cam Ward (4.94× the country average). Demographically, the EverBank audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of EverBank fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 33.1 |
| Estimated audience size | 468,094 |
Audience persona
The typical EverBank fan in United States is balanced, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cam Ward.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 111,507 | 3.52× |
| California | 54,563 | 1.06× |
| New York | 39,008 | 1.49× |
| Texas | 33,831 | 0.84× |
| North Carolina | 18,311 | 1.3× |
| Georgia | 18,099 | 1.26× |
| Pennsylvania | 17,555 | 1.11× |
| Illinois | 16,466 | 1.06× |
| New Jersey | 16,215 | 1.36× |
| Virginia | 13,150 | 1.15× |
| Massachusetts | 10,961 | 1.19× |
| Michigan | 10,665 | 0.87× |
| Ohio | 10,408 | 0.72× |
| Washington | 10,265 | 1.09× |
| Colorado | 9,749 | 1.32× |
| Maryland | 9,199 | 1.14× |
| Arizona | 7,817 | 0.82× |
| South Carolina | 7,655 | 1.09× |
| Tennessee | 7,575 | 0.81× |
| Missouri | 6,924 | 0.92× |
| Connecticut | 6,049 | 1.29× |
| Indiana | 5,935 | 0.69× |
| Minnesota | 5,678 | 0.85× |
| Wisconsin | 5,392 | 0.77× |
| Oregon | 5,109 | 0.95× |
| Alabama | 4,117 | 0.63× |
| Kentucky | 4,046 | 0.69× |
| Nevada | 4,040 | 0.89× |
| Iowa | 3,953 | 1.02× |
| Louisiana | 3,799 | 0.63× |
| Oklahoma | 3,470 | 0.67× |
| Utah | 3,154 | 0.75× |
| Kansas | 3,087 | 0.84× |
| Arkansas | 2,733 | 0.71× |
| Hawaii | 2,260 | 1.12× |
| Mississippi | 2,204 | 0.57× |
| New Mexico | 2,152 | 0.92× |
| New Hampshire | 2,136 | 1.16× |
| Maine | 1,925 | 1.15× |
| West Virginia | 1,664 | 0.76× |
| Washington, District of Columbia | 1,609 | 1.14× |
| Nebraska | 1,600 | 0.68× |
| Vermont | 1,581 | 1.92× |
| Delaware | 1,572 | 1.22× |
| Idaho | 1,509 | 0.64× |
| Rhode Island | 1,507 | 1.01× |
| Montana | 1,008 | 0.78× |
| North Dakota | 683 | 0.71× |
| Alaska | 615 | 0.61× |
| South Dakota | 555 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 4.94× | Sports |
| Israel | 2.05× | Travel & Leisure |
| JDSU | 2.64× | Business & Career |
| Kerala | 5.65× | Travel & Leisure |
| Peugeot 308 | 16.09× | Cars & Mobility |
| Kendra Scott | 1.78× | Fashion & Accessoires |
| Casamassima | 75.37× | Travel & Leisure |
| Charlamagne Tha God | 5.22× | Movies & TV |
| Jeep Wagoneer | 2.88× | Cars & Mobility |
| Sailor | 2.37× | Travel & Leisure |
| Yip Man | 13.25× | Politics & Society |
| edureka | 16.9× | Business & Career |
| Wikia | 1.5× | Internet & Social Media |
| Urban horticulture | 1.57× | Home & Garden |
| Nebraska Cornhuskers football | 1.54× | Sports |
| HispanicTV | 12.4× | Movies & TV |
| Home staging | 2.18× | Home & Garden |
| Joe Haden | 9.52× | Sports |
| Certified diabetes educator | 5.51× | Business & Career |
| Jennifer Meyer | 6.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.65 |
| Career Orientation | POWER | 1.6 |
| Travelling | THRILL | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.9% |
| India | 2.3% |
| France | 1.4% |
See EverBank audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
Frequently asked questions
How many fans does EverBank have in United States?
EverBank has an estimated audience of 468,094 people in United States, concentrated in Florida and California.
What is the gender split and age of EverBank fans?
51.2% of EverBank fans are female, 48.8% are male, with an average age of 33.1 years.
Which brands do EverBank fans like most?
EverBank fans show strongest brand affinity for Cam Ward (4.94×), Israel (2.05×), and JDSU (2.64×) over the country average.
Where do EverBank fans live in United States?
EverBank fans in United States are most concentrated in Florida (reach 111,507), California (reach 54,563), and New York (reach 39,008). These three regions account for the largest share of the active audience.
What other brands do EverBank fans also like?
Beyond EverBank itself, the audience over-indexes on Israel (2.05×), JDSU (2.64×), Kerala (5.65×), and Peugeot 308 (16.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for EverBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.