Rascasse Audience Intelligence

EverBank Target Market in United States

A data profile of the people who buy, follow and care about EverBank in United States — modelled from more than twelve digital signal sources. EverBank has an estimated audience of 478,096 people in United States.

#43among Bank in United States#3858among Brand in United States#2327in Business & Career

The average EverBank fan in United States is 33.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include EastWest Bank, KeyBank, TIAA–CREF, with strongest over-indexing on EastWest Bank (187.17× the country average).

Demographically, the EverBank audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EverBank fan in United States is balanced, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for EastWest Bank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EverBank profile in United States.

Audience size
478K
in United States
Gender
51.2%♀
48.8% male
Age
33.1
average years
Country rank
#37621
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EverBank

51.2% are female, 48.8% are male, average age 33.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for EverBank audience in United States
MetricValue
Female51.2%
Male48.8%
Average age33.1
Estimated audience size478,096
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the EverBank audience in United States
Age bracketShare%
16-1939%
20-2916%
30-3916%
40-4920%
50+8%
Fig. 04

Worldwide distribution

94.1%

of the worldwide EverBank audience comes from United States.

Worldwide audience distribution share by country for EverBank
CountryShare
United States94.1%
India2.3%
France1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EverBank audience in United States is strongest.

Fig. 05

Top regions by affinity

EverBank customers by region in United States
#RegionReachAffinity×
01Florida~100K3.41×
02Vermont~2K1.88×
03California~80K1.62×
04New York~40K1.40×
05New Jersey~20K1.36×
06Connecticut~6K1.31×
07North Carolina~20K1.27×
08Colorado~9K1.25×
09Georgia~20K1.21×
10Massachusetts~10K1.21×
11New Hampshire~2K1.21×
12Maryland~9K1.18×
13Maine~2K1.18×
14Delaware~2K1.17×
15Hawaii~2K1.13×
16Pennsylvania~20K1.11×
17Washington, District of Columbia~2K1.11×
18Virginia~10K1.10×
19Rhode Island~2K1.08×
20Washington~10K1.02×
21South Carolina~7K1.01×
22Illinois~20K0.98×
23Oregon~5K0.96×
24Missouri~7K0.95×
25Nevada~4K0.93×
26Iowa~4K0.93×
27North Dakota<1K0.93×
28New Mexico~2K0.89×
29Arizona~8K0.85×
30Tennessee~8K0.83×
31Montana~1K0.83×
32West Virginia~2K0.82×
33Minnesota~5K0.81×
34Kansas~3K0.81×
35Alaska<1K0.81×
36Michigan~10K0.80×
37Texas~30K0.78×
38Utah~3K0.77×
39Wisconsin~5K0.75×
40Ohio~10K0.73×
41Alabama~5K0.73×
42Idaho~2K0.71×
43Nebraska~2K0.71×
44Arkansas~3K0.69×
45South Dakota<1K0.69×
46Indiana~6K0.68×
47Kentucky~4K0.67×
48Oklahoma~3K0.65×
49Louisiana~4K0.63×
50Mississippi~2K0.61×
Fig. 06

Affinity by region

Affinity by region — EverBank, United States
0.61×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EverBank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EverBank audience
#·InterestCategoryAffinity×
01EastWest BankBusiness & Career187.17×
02TIAA–CREFBusiness & Career117.39×
03Lloyds BankBusiness & Career94.23×
04First Republic BankBusiness & Career86.31×
05First National Bank of OmahaBusiness & Career82.44×
06KeyBankBusiness & Career43.46×
07M&T BankBusiness & Career32.12×
08Smart CommunicationsTechnology & Electronics20.00×
09Singapore AirlinesTravel & Leisure20.00×
10Stacy KeiblerMovies & TV20.00×
11EmiratesTravel & Leisure12.77×
12Retail bankingBusiness & Career12.57×
13Fifth Third BankBusiness & Career10.39×
14Capital OneBusiness & Career10.37×
15Olive GardenFood & Beverages6.80×
16Bank of AmericaBusiness & Career5.65×
17NASDAQBusiness & Career4.52×
18Mortgage loansBusiness & Career4.36×
19FedExBusiness & Career4.10×
20Taco BellFood & Beverages3.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EverBank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EverBank audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.25×
Career OrientationPOWER2.18×
Family OrientationCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EverBank audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.82×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EverBank's target market in United States?

EverBank's target market in United States covers an estimated 478,096 people, concentrated in Florida and California.

02

What is the gender split and age of EverBank customers?

51.2% of the EverBank audience are female, 48.8% are male, with an average age of 33.1 years.

03

Which brands do EverBank fans like most?

EverBank fans show strongest brand affinity for EastWest Bank (187.17×), KeyBank (43.46×), and TIAA–CREF (117.39×) over the country average.

04

Where do EverBank fans live in United States?

EverBank fans in United States are most concentrated in Florida (reach ~100K), California (reach ~80K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do EverBank fans also like?

Beyond EverBank itself, the audience over-indexes on KeyBank (43.46×), TIAA–CREF (117.39×), M&T Bank (32.12×), and Capital One (10.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See EverBank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EverBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →