EverBank Audience in United States

EverBank has an estimated audience of 468,094 people in United States. 51.2% are female, 48.8% are male, average age 33.1. Top regions: Florida, California, New York. Top brand affinities: EastWest Bank, TIAA–CREF, Lloyds Bank, M&T Bank, KeyBank.

The average EverBank fan in United States is 33.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include EastWest Bank, TIAA–CREF, Lloyds Bank, with strongest over-indexing on EastWest Bank (150.34× the country average). Demographically, the EverBank audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of EverBank fans

Demographic split for EverBank audience in United States
MetricValue
Female51.2%
Male48.8%
Average age33.1
Estimated audience size468,094

Audience persona

The typical EverBank fan in United States is balanced, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for EastWest Bank.

Top regions in United States

Top regions ranked by reach for EverBank in United States
RegionReachAffinity
Florida111,5073.52×
California54,5631.06×
New York39,0081.49×
Texas33,8310.84×
North Carolina18,3111.3×
Georgia18,0991.26×
Pennsylvania17,5551.11×
Illinois16,4661.06×
New Jersey16,2151.36×
Virginia13,1501.15×
Massachusetts10,9611.19×
Michigan10,6650.87×
Ohio10,4080.72×
Washington10,2651.09×
Colorado9,7491.32×
Maryland9,1991.14×
Arizona7,8170.82×
South Carolina7,6551.09×
Tennessee7,5750.81×
Missouri6,9240.92×
Connecticut6,0491.29×
Indiana5,9350.69×
Minnesota5,6780.85×
Wisconsin5,3920.77×
Oregon5,1090.95×
Alabama4,1170.63×
Kentucky4,0460.69×
Nevada4,0400.89×
Iowa3,9531.02×
Louisiana3,7990.63×
Oklahoma3,4700.67×
Utah3,1540.75×
Kansas3,0870.84×
Arkansas2,7330.71×
Hawaii2,2601.12×
Mississippi2,2040.57×
New Mexico2,1520.92×
New Hampshire2,1361.16×
Maine1,9251.15×
West Virginia1,6640.76×
Washington, District of Columbia1,6091.14×
Nebraska1,6000.68×
Vermont1,5811.92×
Delaware1,5721.22×
Idaho1,5090.64×
Rhode Island1,5071.01×
Montana1,0080.78×
North Dakota6830.71×
Alaska6150.61×
South Dakota5550.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EverBank audience
BrandAffinityCategory
EastWest Bank150.34×Business & Career
TIAA–CREF96.33×Business & Career
Lloyds Bank201.97×Business & Career
M&T Bank23.25×Business & Career
KeyBank26.64×Business & Career
Chase (bank)8.91×Business & Career
Capital One6.2×Business & Career
First National Bank of Omaha55.56×Business & Career
First Republic Bank75.37×Business & Career
Bank of America4.47×Business & Career
Planet Fitness4.37×Sports
Discover Card28.92×Shopping
Olive Garden5.09×Food & Beverages
Staples (Canada)4.55×Business & Career
Smart Communications20×Technology & Electronics
Diaper bag5.48×Kids & Family
Singapore Airlines18.31×Travel & Leisure
MSN2.94×News
Fifth Third Bank8.83×Business & Career
Stacy Keibler17.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EverBank audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Career OrientationPOWER1.6
TravellingTHRILL1.41
Need for SecurityCONSERVATISM1.41
IndulgenceJOY1.24
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for EverBank
CountryShare
United States93.9%
India2.3%
France1.4%

See EverBank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does EverBank have in United States?

EverBank has an estimated audience of 468,094 people in United States, concentrated in Florida and California.

What is the gender split and age of EverBank fans?

51.2% of EverBank fans are female, 48.8% are male, with an average age of 33.1 years.

Which brands do EverBank fans like most?

EverBank fans show strongest brand affinity for EastWest Bank (150.34×), TIAA–CREF (96.33×), and Lloyds Bank (201.97×) over the country average.

Where do EverBank fans live in United States?

EverBank fans in United States are most concentrated in Florida (reach 111,507), California (reach 54,563), and New York (reach 39,008). These three regions account for the largest share of the active audience.

What other brands do EverBank fans also like?

Beyond EverBank itself, the audience over-indexes on TIAA–CREF (96.33×), Lloyds Bank (201.97×), M&T Bank (23.25×), and KeyBank (26.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EverBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.