First National Bank of Omaha Audience in United States

First National Bank of Omaha has an estimated audience of 510,095 people in United States. 50.4% are female, 49.6% are male, average age 40.0. Top regions: Nebraska, Colorado, Illinois. Top brand affinities: Resident Evil: Operation Raccoon City, EverBank, Middlesex University, Indiana Hoosiers football, Nebraska Lottery.
The average First National Bank of Omaha fan in United States is 40.0 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Colorado, Illinois. Top brand affinities include Resident Evil: Operation Raccoon City, EverBank, Middlesex University, with strongest over-indexing on Resident Evil: Operation Raccoon City (253.03× the country average). Demographically, the First National Bank of Omaha audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of First National Bank of Omaha fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.0 |
| Estimated audience size | 510,095 |
Audience persona
The typical First National Bank of Omaha fan in United States is balanced, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Resident Evil: Operation Raccoon City.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nebraska | 55,208 | 21.58× |
| Colorado | 42,100 | 5.24× |
| Illinois | 19,008 | 1.12× |
| Texas | 12,901 | 0.29× |
| California | 11,468 | 0.2× |
| Florida | 9,965 | 0.29× |
| Kansas | 9,620 | 2.39× |
| Iowa | 8,425 | 2× |
| New York | 7,371 | 0.26× |
| Missouri | 6,177 | 0.75× |
| Michigan | 5,467 | 0.41× |
| Pennsylvania | 4,820 | 0.28× |
| Minnesota | 4,767 | 0.65× |
| Ohio | 4,207 | 0.27× |
| Georgia | 4,045 | 0.26× |
| Indiana | 4,028 | 0.43× |
| North Carolina | 3,829 | 0.25× |
| Arizona | 3,781 | 0.36× |
| Wisconsin | 3,776 | 0.49× |
| Virginia | 3,124 | 0.25× |
| South Dakota | 2,936 | 2.49× |
| Tennessee | 2,780 | 0.27× |
| New Jersey | 2,660 | 0.21× |
| Massachusetts | 2,377 | 0.24× |
| South Carolina | 2,109 | 0.27× |
| Washington | 1,928 | 0.19× |
| Louisiana | 1,913 | 0.29× |
| Alabama | 1,910 | 0.27× |
| Maryland | 1,845 | 0.21× |
| Kentucky | 1,810 | 0.28× |
| Oklahoma | 1,563 | 0.28× |
| Nevada | 1,505 | 0.31× |
| Oregon | 1,476 | 0.25× |
| Mississippi | 1,428 | 0.34× |
| North Dakota | 1,367 | 1.3× |
| Arkansas | 1,338 | 0.32× |
| Utah | 1,160 | 0.25× |
| Wyoming | 1,136 | 1.5× |
| Connecticut | 1,096 | 0.21× |
| Montana | 959 | 0.68× |
| Idaho | 880 | 0.34× |
| West Virginia | 807 | 0.34× |
| Maine | 661 | 0.36× |
| New Hampshire | 619 | 0.31× |
| New Mexico | 606 | 0.24× |
| Hawaii | 481 | 0.22× |
| Delaware | 420 | 0.3× |
| Vermont | 363 | 0.41× |
| Washington, District of Columbia | 349 | 0.23× |
| Rhode Island | 289 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Resident Evil: Operation Raccoon City | 253.03× | Games |
| EverBank | 82.44× | Business & Career |
| Middlesex University | 233.47× | Business & Career |
| Indiana Hoosiers football | 13.08× | Sports |
| Nebraska Lottery | 58.56× | Games |
| Toronto-Dominion Bank | 7.17× | Business & Career |
| Capital One | 3.43× | Business & Career |
| Chase (bank) | 3.71× | Business & Career |
| National Bank of Canada | 82.37× | Business & Career |
| The Hartford | 16.89× | Business & Career |
| Public company | 3.92× | Business & Career |
| Alison Sweeney | 20.63× | Movies & TV |
| New York Lottery | 8.19× | Games |
| American Chemical Society | 23.55× | Business & Career |
| Esri | 35.61× | Technology & Electronics |
| Personal finance | 1.69× | Business & Career |
| Bankers Life Fieldhouse | 48.66× | Sports |
| Pilot Flying J | 5.27× | Cars & Mobility |
| University of Nebraska at Kearney | 46.21× | Business & Career |
| Missouri Lottery | 10.68× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.67 |
| Community Orientation | OPEN | 1.59 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Family Orientation | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.4 |
| Extroversion | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.0% |
| Canada | 1.7% |
| China | 0.8% |
See First National Bank of Omaha audiences in other countries
- First National Bank of Omaha — Germany
- First National Bank of Omaha — United Kingdom
- First National Bank of Omaha — France
- First National Bank of Omaha — Italy
- First National Bank of Omaha — Spain
- First National Bank of Omaha — Brazil
- First National Bank of Omaha — Japan
- First National Bank of Omaha — South Korea
- First National Bank of Omaha — India
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
Frequently asked questions
How many fans does First National Bank of Omaha have in United States?
First National Bank of Omaha has an estimated audience of 510,095 people in United States, concentrated in Nebraska and Colorado.
What is the gender split and age of First National Bank of Omaha fans?
50.4% of First National Bank of Omaha fans are female, 49.6% are male, with an average age of 40.0 years.
Which brands do First National Bank of Omaha fans like most?
First National Bank of Omaha fans show strongest brand affinity for Resident Evil: Operation Raccoon City (253.03×), EverBank (82.44×), and Middlesex University (233.47×) over the country average.
Where do First National Bank of Omaha fans live in United States?
First National Bank of Omaha fans in United States are most concentrated in Nebraska (reach 55,208), Colorado (reach 42,100), and Illinois (reach 19,008). These three regions account for the largest share of the active audience.
What other brands do First National Bank of Omaha fans also like?
Beyond First National Bank of Omaha itself, the audience over-indexes on EverBank (82.44×), Middlesex University (233.47×), Indiana Hoosiers football (13.08×), and Nebraska Lottery (58.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for First National Bank of Omaha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.