First National Bank of Omaha Audience in United States

First National Bank of Omaha logo

First National Bank of Omaha has an estimated audience of 510,095 people in United States. 50.4% are female, 49.6% are male, average age 40.0. Top regions: Nebraska, Colorado, Illinois. Top brand affinities: Resident Evil: Operation Raccoon City, EverBank, Middlesex University, Indiana Hoosiers football, Nebraska Lottery.

The average First National Bank of Omaha fan in United States is 40.0 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Colorado, Illinois. Top brand affinities include Resident Evil: Operation Raccoon City, EverBank, Middlesex University, with strongest over-indexing on Resident Evil: Operation Raccoon City (253.03× the country average). Demographically, the First National Bank of Omaha audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of First National Bank of Omaha fans

Demographic split for First National Bank of Omaha audience in United States
MetricValue
Female50.4%
Male49.6%
Average age40.0
Estimated audience size510,095

Audience persona

The typical First National Bank of Omaha fan in United States is balanced, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Resident Evil: Operation Raccoon City.

Top regions in United States

Top regions ranked by reach for First National Bank of Omaha in United States
RegionReachAffinity
Nebraska55,20821.58×
Colorado42,1005.24×
Illinois19,0081.12×
Texas12,9010.29×
California11,4680.2×
Florida9,9650.29×
Kansas9,6202.39×
Iowa8,425
New York7,3710.26×
Missouri6,1770.75×
Michigan5,4670.41×
Pennsylvania4,8200.28×
Minnesota4,7670.65×
Ohio4,2070.27×
Georgia4,0450.26×
Indiana4,0280.43×
North Carolina3,8290.25×
Arizona3,7810.36×
Wisconsin3,7760.49×
Virginia3,1240.25×
South Dakota2,9362.49×
Tennessee2,7800.27×
New Jersey2,6600.21×
Massachusetts2,3770.24×
South Carolina2,1090.27×
Washington1,9280.19×
Louisiana1,9130.29×
Alabama1,9100.27×
Maryland1,8450.21×
Kentucky1,8100.28×
Oklahoma1,5630.28×
Nevada1,5050.31×
Oregon1,4760.25×
Mississippi1,4280.34×
North Dakota1,3671.3×
Arkansas1,3380.32×
Utah1,1600.25×
Wyoming1,1361.5×
Connecticut1,0960.21×
Montana9590.68×
Idaho8800.34×
West Virginia8070.34×
Maine6610.36×
New Hampshire6190.31×
New Mexico6060.24×
Hawaii4810.22×
Delaware4200.3×
Vermont3630.41×
Washington, District of Columbia3490.23×
Rhode Island2890.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First National Bank of Omaha audience
BrandAffinityCategory
Resident Evil: Operation Raccoon City253.03×Games
EverBank82.44×Business & Career
Middlesex University233.47×Business & Career
Indiana Hoosiers football13.08×Sports
Nebraska Lottery58.56×Games
Toronto-Dominion Bank7.17×Business & Career
Capital One3.43×Business & Career
Chase (bank)3.71×Business & Career
National Bank of Canada82.37×Business & Career
The Hartford16.89×Business & Career
Public company3.92×Business & Career
Alison Sweeney20.63×Movies & TV
New York Lottery8.19×Games
American Chemical Society23.55×Business & Career
Esri35.61×Technology & Electronics
Personal finance1.69×Business & Career
Bankers Life Fieldhouse48.66×Sports
Pilot Flying J5.27×Cars & Mobility
University of Nebraska at Kearney46.21×Business & Career
Missouri Lottery10.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First National Bank of Omaha audience
TraitClusterScore
TravellingTHRILL1.67
Community OrientationOPEN1.59
LGBTQ+ IdentityOPEN1.56
Family OrientationCONSERVATISM1.41
IndulgenceJOY1.4
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for First National Bank of Omaha
CountryShare
United States95.0%
Canada1.7%
China0.8%

See First National Bank of Omaha audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does First National Bank of Omaha have in United States?

First National Bank of Omaha has an estimated audience of 510,095 people in United States, concentrated in Nebraska and Colorado.

What is the gender split and age of First National Bank of Omaha fans?

50.4% of First National Bank of Omaha fans are female, 49.6% are male, with an average age of 40.0 years.

Which brands do First National Bank of Omaha fans like most?

First National Bank of Omaha fans show strongest brand affinity for Resident Evil: Operation Raccoon City (253.03×), EverBank (82.44×), and Middlesex University (233.47×) over the country average.

Where do First National Bank of Omaha fans live in United States?

First National Bank of Omaha fans in United States are most concentrated in Nebraska (reach 55,208), Colorado (reach 42,100), and Illinois (reach 19,008). These three regions account for the largest share of the active audience.

What other brands do First National Bank of Omaha fans also like?

Beyond First National Bank of Omaha itself, the audience over-indexes on EverBank (82.44×), Middlesex University (233.47×), Indiana Hoosiers football (13.08×), and Nebraska Lottery (58.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First National Bank of Omaha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.