Rascasse Audience Intelligence

First National Bank of Omaha Target Market in United States

Name: First National Bank of Omaha — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about First National Bank of Omaha in United States — modelled from more than twelve digital signal sources. First National Bank of Omaha has an estimated audience of 506,485 people in United States.

#41among Bank in United States #3744among Brand in United States #2255in Business & Career

The average First National Bank of Omaha fan in United States is 40.0 years old, balanced, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, Colorado, Illinois.

Top brand affinities include Resident Evil: Operation Raccoon City, EverBank, Middlesex University, with strongest over-indexing on Resident Evil: Operation Raccoon City (253.03× the country average).

Demographically, the First National Bank of Omaha audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First National Bank of Omaha fan in United States is balanced, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Resident Evil: Operation Raccoon City.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First National Bank of Omaha profile in United States.

Audience size

506K

in United States

Gender

50.4%♀

49.6% male

Age

40.0

average years

Country rank

#36372

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of First National Bank of Omaha

50.4% are female, 49.6% are male, average age 40.0.

Fig. 02

Gender split

50.4%

Female

49.6%

Male

Demographic split for First National Bank of Omaha audience in United States
Metric	Value
Female	50.4%
Male	49.6%
Average age	40.0
Estimated audience size	506,485

Fig. 03

Age distribution

Age distribution of the First National Bank of Omaha audience in United States
Age bracket	Share	%
16-19		23%
20-29		16%
30-39		16%
40-49		18%
50+		27%

Fig. 04

Worldwide distribution

95.0%

of the worldwide First National Bank of Omaha audience comes from United States.

Worldwide audience distribution share by country for First National Bank of Omaha
Country	Share
United States	95.0%
Canada	1.7%
China	0.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First National Bank of Omaha audience in United States is strongest.

Fig. 05

Top regions by affinity

First National Bank of Omaha customers by region in United States
#	Region	Reach	×
01	Nebraska	~60K	22.40×
02	Colorado	~40K	4.88×
03	South Dakota	~3K	2.50×
04	Kansas	~9K	2.27×
05	Iowa	~8K	2.00×
06	Wyoming	~1K	1.62×
07	North Dakota	~1K	1.32×
08	Illinois	~20K	1.01×
09	Missouri	~6K	0.73×
10	Montana	~1K	0.73×
11	Alaska	<1K	0.65×
12	Minnesota	~4K	0.61×
13	Wisconsin	~4K	0.50×
14	Maine	<1K	0.49×
15	Rhode Island	<1K	0.49×
16	Delaware	<1K	0.49×
17	West Virginia	~1K	0.48×
18	Idaho	~1K	0.47×
19	New Hampshire	<1K	0.46×
20	Mississippi	~2K	0.44×
21	Hawaii	<1K	0.44×
22	Indiana	~4K	0.42×
23	Arkansas	~2K	0.42×
24	Washington, District of Columbia	<1K	0.42×
25	New Mexico	~1K	0.41×
26	Michigan	~5K	0.38×
27	Arizona	~4K	0.38×
28	Louisiana	~2K	0.36×
29	Oklahoma	~2K	0.36×
30	Nevada	~2K	0.36×
31	Kentucky	~2K	0.34×
32	Utah	~2K	0.34×
33	Alabama	~2K	0.33×
34	South Carolina	~2K	0.32×
35	Connecticut	~2K	0.32×
36	Tennessee	~3K	0.31×
37	Oregon	~2K	0.31×
38	Florida	~10K	0.29×
39	Ohio	~5K	0.29×
40	Texas	~10K	0.28×
41	Pennsylvania	~5K	0.28×
42	Georgia	~4K	0.28×
43	North Carolina	~4K	0.27×
44	Virginia	~3K	0.27×
45	Massachusetts	~3K	0.27×
46	Maryland	~2K	0.27×
47	New York	~7K	0.25×
48	Washington	~2K	0.24×
49	New Jersey	~3K	0.23×
50	California	~10K	0.19×

Affinity by region — First National Bank of Omaha, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First National Bank of Omaha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First National Bank of Omaha audience
#	Interest	Category	×
01	Resident Evil: Operation Raccoon City	Games	253.03×
02	Middlesex University	Business & Career	233.47×
03	EverBank	Business & Career	82.44×
04	National Bank of Canada	Business & Career	82.37×
05	Nebraska Lottery	Games	58.56×
06	Bankers Life Fieldhouse	Sports	48.66×
07	Scott Dixon	Sports	47.95×
08	University of Nebraska at Kearney	Business & Career	46.21×
09	Esri	Technology & Electronics	35.61×
10	American Chemical Society	Business & Career	23.55×
11	Alison Sweeney	Movies & TV	20.63×
12	The Hartford	Business & Career	16.89×
13	Indiana Hoosiers football	Sports	13.08×
14	Missouri Lottery	Games	10.68×
15	New York Lottery	Games	8.19×
16	Toronto-Dominion Bank	Business & Career	7.17×
17	Pilot Flying J	Cars & Mobility	5.27×
18	Public company	Business & Career	3.92×
19	Capital One	Business & Career	3.43×
20	Personal finance	Business & Career	1.69×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First National Bank of Omaha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by First National Bank of Omaha audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.54×
Career Orientation	POWER	1.44×
Community Orientation	OPEN	1.37×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by First National Bank of Omaha audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.79×
Design Affinity	PREMIUM	0.90×
Indulgence	JOY	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is First National Bank of Omaha's target market in United States?

First National Bank of Omaha's target market in United States covers an estimated 506,485 people, concentrated in Nebraska and Colorado.

What is the gender split and age of First National Bank of Omaha customers?

50.4% of the First National Bank of Omaha audience are female, 49.6% are male, with an average age of 40.0 years.

Which brands do First National Bank of Omaha fans like most?

First National Bank of Omaha fans show strongest brand affinity for Resident Evil: Operation Raccoon City (253.03×), EverBank (82.44×), and Middlesex University (233.47×) over the country average.

Where do First National Bank of Omaha fans live in United States?

First National Bank of Omaha fans in United States are most concentrated in Nebraska (reach ~60K), Colorado (reach ~40K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do First National Bank of Omaha fans also like?

Beyond First National Bank of Omaha itself, the audience over-indexes on EverBank (82.44×), Middlesex University (233.47×), Indiana Hoosiers football (13.08×), and Nebraska Lottery (58.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

Bank of America (61,039,441)
Capital One (60,382,317)
Chase (40,846,074)
Citibank (16,878,532)
Toronto-Dominion Bank (15,487,256)

See First National Bank of Omaha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for First National Bank of Omaha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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