Manila Audience in United States

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Manila has an estimated audience of 4,397,486 people in United States. 51.4% are female, 48.6% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Manila fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Manila audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Manila fans

Demographic split for Manila audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.8
Estimated audience size4,397,486

Audience persona

The typical Manila fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Manila in United States
RegionReachAffinity
California849,4841.76×
Texas395,7821.05×
New York309,8251.26×
Florida289,5910.97×
Illinois170,7881.17×
Washington155,5601.76×
Virginia133,1591.24×
Georgia119,9060.89×
New Jersey117,3901.05×
Pennsylvania116,5190.79×
North Carolina109,1730.83×
Ohio97,9970.72×
Arizona97,4531.09×
Massachusetts89,4851.03×
Michigan86,4060.75×
Colorado78,7561.14×
Maryland77,4621.02×
Tennessee64,0720.73×
Nevada62,8331.48×
Minnesota58,2110.92×
Oregon58,1541.15×
Hawaii57,4463.04×
Missouri56,8050.8×
Indiana55,6310.69×
Wisconsin53,2310.8×
Arkansas52,0011.44×
South Carolina51,0970.77×
Utah47,6151.21×
Kentucky40,2200.73×
Connecticut39,3690.89×
Louisiana39,0040.69×
Alabama38,9310.63×
Oklahoma35,5870.73×
Kansas30,8810.89×
Iowa30,2730.84×
Washington, District of Columbia25,5901.94×
Mississippi19,6880.54×
Idaho19,4910.88×
New Mexico18,9550.86×
Nebraska16,6780.76×
Alaska16,3831.74×
New Hampshire13,1220.76×
Maine12,5770.8×
West Virginia11,1260.54×
Montana10,4860.86×
Rhode Island10,1110.72×
Delaware7,7330.64×
North Dakota7,0220.78×
South Dakota6,4630.64×
Wyoming5,9120.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manila audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
BTS7.82×Music & Radio
Philippines4.31×Travel & Leisure
Black Cards26.8×Music & Radio
Scooby-Doo2.73×Movies & TV
Philippine Stock Exchange15.75×Business & Career
Western Union4.1×Business & Career
Payback31.53×Shopping
D&R9.63×Technology & Electronics
Payment card8.17×Fashion & Accessoires
Smart Communications10.76×Technology & Electronics
Best Buy1.74×Shopping
Google Flights2.42×Travel & Leisure
Hobby Lobby1.65×Home & Garden
Car club5.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manila audience
TraitClusterScore
PatriotismCONSERVATISM1.67
TravellingTHRILL1.65
Quality AwarenessPREMIUM1.36
SpiritualityBALANCE1.2
SustainabilityBALANCE1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Manila
CountryShare
Philippines19.3%
China17.6%
United States10.2%

See Manila audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Manila have in United States?

Manila has an estimated audience of 4,397,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Manila fans?

51.4% of Manila fans are female, 48.6% are male, with an average age of 39.8 years.

Which brands do Manila fans like most?

Manila fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Manila fans live in United States?

Manila fans in United States are most concentrated in California (reach 849,484), Texas (reach 395,782), and New York (reach 309,825). These three regions account for the largest share of the active audience.

What other brands do Manila fans also like?

Beyond Manila itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.