Manila Audience in United States

Manila logo

Manila has an estimated audience of 4,397,486 people in United States. 51.4% are female, 48.6% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Cam Ward, Hidden Objects Games, UK garage, Kendra Scott, JDSU.

The average Manila fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cam Ward, Hidden Objects Games, UK garage, with strongest over-indexing on Cam Ward (18.37× the country average). Demographically, the Manila audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Manila fans

Demographic split for Manila audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.8
Estimated audience size4,397,486

Audience persona

The typical Manila fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Manila in United States
RegionReachAffinity
California849,4841.76×
Texas395,7821.05×
New York309,8251.26×
Florida289,5910.97×
Illinois170,7881.17×
Washington155,5601.76×
Virginia133,1591.24×
Georgia119,9060.89×
New Jersey117,3901.05×
Pennsylvania116,5190.79×
North Carolina109,1730.83×
Ohio97,9970.72×
Arizona97,4531.09×
Massachusetts89,4851.03×
Michigan86,4060.75×
Colorado78,7561.14×
Maryland77,4621.02×
Tennessee64,0720.73×
Nevada62,8331.48×
Minnesota58,2110.92×
Oregon58,1541.15×
Hawaii57,4463.04×
Missouri56,8050.8×
Indiana55,6310.69×
Wisconsin53,2310.8×
Arkansas52,0011.44×
South Carolina51,0970.77×
Utah47,6151.21×
Kentucky40,2200.73×
Connecticut39,3690.89×
Louisiana39,0040.69×
Alabama38,9310.63×
Oklahoma35,5870.73×
Kansas30,8810.89×
Iowa30,2730.84×
Washington, District of Columbia25,5901.94×
Mississippi19,6880.54×
Idaho19,4910.88×
New Mexico18,9550.86×
Nebraska16,6780.76×
Alaska16,3831.74×
New Hampshire13,1220.76×
Maine12,5770.8×
West Virginia11,1260.54×
Montana10,4860.86×
Rhode Island10,1110.72×
Delaware7,7330.64×
North Dakota7,0220.78×
South Dakota6,4630.64×
Wyoming5,9120.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manila audience
BrandAffinityCategory
Cam Ward18.37×Sports
Hidden Objects Games15.75×Games
UK garage3.72×Music & Radio
Kendra Scott2×Fashion & Accessoires
JDSU2.06×Business & Career
Monogram2.22×Home & Garden
Sensibility31.53×Politics & Society
Northrop Grumman3.59×Business & Career
Corona (band)2.96×Music & Radio
Sears2.13×Shopping
Home staging2.57×Home & Garden
Wok3.17×Food & Beverages
Mothercare1.54×Kids & Family
Noodle (Gorillaz)1.63×Music & Radio
Women's empowerment1.91×Politics & Society
Panama1.62×Travel & Leisure
Janitor2.65×Home & Garden
Fat Albert (film)3.46×Movies & TV
Mortgage insurance1.78×Business & Career
N1 road (South Africa)1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manila audience
TraitClusterScore
PatriotismCONSERVATISM1.67
TravellingTHRILL1.65
Quality AwarenessPREMIUM1.36
SpiritualityBALANCE1.2
SustainabilityBALANCE1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Manila
CountryShare
Philippines19.3%
China17.6%
United States10.2%

See Manila audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Manila have in United States?

Manila has an estimated audience of 4,397,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Manila fans?

51.4% of Manila fans are female, 48.6% are male, with an average age of 39.8 years.

Which brands do Manila fans like most?

Manila fans show strongest brand affinity for Cam Ward (18.37×), Hidden Objects Games (15.75×), and UK garage (3.72×) over the country average.

Where do Manila fans live in United States?

Manila fans in United States are most concentrated in California (reach 849,484), Texas (reach 395,782), and New York (reach 309,825). These three regions account for the largest share of the active audience.

What other brands do Manila fans also like?

Beyond Manila itself, the audience over-indexes on Hidden Objects Games (15.75×), UK garage (3.72×), Kendra Scott (2×), and JDSU (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.