Manila Audience in Germany
Manila has an estimated audience of 455,263 people in Germany. 50.9% are female, 49.1% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Kep Province, Este, Veneto, Tulkarm, Lika.
The average Manila fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Kep Province, Este, Veneto, with strongest over-indexing on Gil Ofarim (2× the country average). Demographically, the Manila audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Manila fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.5 |
| Estimated audience size | 455,263 |
Audience persona
The typical Manila fan in Germany is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,593 | 1.06× |
| Bayern | 92,598 | 1.27× |
| Baden-Württemberg | 75,156 | 1.21× |
| Hessen | 50,218 | 1.45× |
| Niedersachsen | 38,259 | 0.87× |
| Berlin | 29,138 | 1.43× |
| Rheinland-Pfalz | 21,475 | 0.94× |
| Sachsen | 18,234 | 0.82× |
| Schleswig-Holstein | 14,997 | 0.92× |
| Hamburg | 13,339 | 1.3× |
| Brandenburg | 11,297 | 0.8× |
| Thüringen | 8,274 | 0.71× |
| Sachsen-Anhalt | 7,904 | 0.67× |
| Mecklenburg-Vorpommern | 6,227 | 0.72× |
| Saarland | 4,264 | 0.76× |
| Bremen | 4,228 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2× | Music & Radio |
| Kep Province | 25.93× | Travel & Leisure |
| Este, Veneto | 2.68× | Travel & Leisure |
| Tulkarm | 11.25× | Travel & Leisure |
| Lika | 20× | Travel & Leisure |
| Handmade Gifts | 1.78× | Kids & Family |
| Ireen Sheer | 2.22× | Music & Radio |
| Hidden Objects Games | 27.35× | Games |
| Building insulation | 3× | Home & Garden |
| Figure painting (hobby) | 2.66× | Arts & Culture |
| Fat-tailed sheep | 13.39× | Pets & Animals |
| Headhunters (film) | 2.87× | Movies & TV |
| Faculty of Medicine, Chulalongkorn University | 7.86× | Business & Career |
| Information sensitivity | 3.06× | Technology & Electronics |
| Gudrun Sjödén | 1.77× | Fashion & Accessoires |
| Newborn screening | 4.9× | Health |
| Medieval fantasy | 5.89× | Literature |
| Hawesko | 1.94× | Food & Beverages |
| Jason Clarke (actor) | 2.41× | Movies & TV |
| Eminönü | 8.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Spirituality | BALANCE | 1.48 |
| Urban Lifestyle | OPEN | 1.42 |
| Community Orientation | OPEN | 1.34 |
| Early Adopter Mentality | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 19.3% |
| China | 17.6% |
| United States | 10.2% |
See Manila audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Manila have in Germany?
Manila has an estimated audience of 455,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manila fans?
50.9% of Manila fans are female, 49.1% are male, with an average age of 40.5 years.
Which brands do Manila fans like most?
Manila fans show strongest brand affinity for Gil Ofarim (2×), Kep Province (25.93×), and Este, Veneto (2.68×) over the country average.
Where do Manila fans live in Germany?
Manila fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,593), Bayern (reach 92,598), and Baden-Württemberg (reach 75,156). These three regions account for the largest share of the active audience.
What other brands do Manila fans also like?
Beyond Manila itself, the audience over-indexes on Kep Province (25.93×), Este, Veneto (2.68×), Tulkarm (11.25×), and Lika (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.