Rascasse Audience Intelligence

Manila Audience in Germany

A data profile of the people who buy, follow and care about Manila in Germany — modelled from more than twelve digital signal sources. Manila has an estimated audience of 455,263 people in Germany.

#230among City in Germany#1088among POI in Germany#987in Travel & Leisure

The average Manila fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monty Python's Life of Brian, Butterfinger, Fireman Sam, with strongest over-indexing on Monty Python's Life of Brian (49.32× the country average).

Demographically, the Manila audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manila fan in Germany is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Monty Python's Life of Brian.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manila profile in Germany.

Audience size
455K
in Germany
Gender
50.9%♀
49.1% male
Age
40.5
average years
Country rank
#12647
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manila fans

50.9% are female, 49.1% are male, average age 40.5.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Manila audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age40.5
Estimated audience size455,263
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Manila audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Manila audience comes from Germany.

Worldwide audience distribution share by country for Manila
CountryShare
Philippines19.3%
China17.6%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manila audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manila fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.39×
02Berlin~30K1.35×
03Hamburg~10K1.27×
04Bayern~90K1.22×
05Baden-Württemberg~70K1.17×
06Bremen~4K1.11×
07Nordrhein-Westfalen~100K1.03×
08Rheinland-Pfalz~20K0.94×
09Schleswig-Holstein~20K0.92×
10Niedersachsen~40K0.88×
11Sachsen~20K0.84×
12Saarland~5K0.84×
13Brandenburg~10K0.83×
14Thüringen~9K0.80×
15Mecklenburg-Vorpommern~7K0.76×
16Sachsen-Anhalt~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Manila, Germany
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manila audience
#·InterestCategoryAffinity×
01Marian RiveraFashion & Accessoires107.86×
02ButterfingerFood & Beverages61.38×
03Monty Python's Life of BrianMovies & TV49.32×
04Sibel CanMovies & TV30.49×
05NCT (band)Music & Radio29.48×
06Got7Music & Radio27.43×
07T-araMusic & Radio21.79×
08School of RockMovies & TV20.00×
09Serenay SarıkayaMovies & TV20.00×
10Fireman SamMovies & TV18.89×
11DumboMovies & TV18.63×
12Philippine Stock ExchangeBusiness & Career16.66×
13Property insuranceHome & Garden15.79×
14Kuala LumpurTravel & Leisure15.19×
15Matt BomerMovies & TV13.40×
16Jackie ChanMovies & TV12.07×
17Plant nurseryHome & Garden7.07×
18Succulent plantHome & Garden7.01×
19Western UnionBusiness & Career6.86×
20RedditInternet & Social Media2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manila audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.04×
TravellingTHRILL1.63×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manila audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manila have in Germany?

Manila has an estimated audience of 455,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Manila fans?

50.9% of Manila fans are female, 49.1% are male, with an average age of 40.5 years.

03

Which brands do Manila fans like most?

Manila fans show strongest brand affinity for Monty Python's Life of Brian (49.32×), Butterfinger (61.38×), and Fireman Sam (18.89×) over the country average.

04

Where do Manila fans live in Germany?

Manila fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Manila fans also like?

Beyond Manila itself, the audience over-indexes on Butterfinger (61.38×), Fireman Sam (18.89×), Western Union (6.86×), and Plant nursery (7.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Manila audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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