Kuala Lumpur Audience in Germany
Kuala Lumpur has an estimated audience of 350,635 people in Germany. 56.4% are female, 43.6% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medan, Bandung, Surabaya, Petrol engine, Jakarta.
The average Kuala Lumpur fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medan, Bandung, Surabaya, with strongest over-indexing on Medan (38.39× the country average). Demographically, the Kuala Lumpur audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kuala Lumpur fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.1 |
| Estimated audience size | 350,635 |
Audience persona
The typical Kuala Lumpur fan in Germany is more female, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Medan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,844 | 1.14× |
| Bayern | 75,928 | 1.35× |
| Baden-Württemberg | 61,344 | 1.28× |
| Hessen | 38,511 | 1.44× |
| Niedersachsen | 30,282 | 0.89× |
| Berlin | 21,904 | 1.4× |
| Rheinland-Pfalz | 17,368 | 0.99× |
| Sachsen | 15,027 | 0.87× |
| Schleswig-Holstein | 10,991 | 0.87× |
| Hamburg | 10,767 | 1.36× |
| Brandenburg | 8,605 | 0.79× |
| Thüringen | 6,900 | 0.77× |
| Sachsen-Anhalt | 5,545 | 0.61× |
| Mecklenburg-Vorpommern | 4,005 | 0.6× |
| Saarland | 3,025 | 0.7× |
| Bremen | 2,786 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medan | 38.39× | Travel & Leisure |
| Bandung | 37.18× | Travel & Leisure |
| Surabaya | 38.56× | Travel & Leisure |
| Petrol engine | 6.79× | Cars & Mobility |
| Jakarta | 19.46× | Travel & Leisure |
| Dodge Charger (B-body) | 23.8× | Cars & Mobility |
| Hanoi | 22.02× | Travel & Leisure |
| Ho Chi Minh City | 21.62× | Travel & Leisure |
| Malay language | 18.32× | Politics & Society |
| Tamil language | 18.26× | Politics & Society |
| Johor Bahru | 32.27× | Travel & Leisure |
| Bangkok | 9.25× | Travel & Leisure |
| Yangon | 34.38× | Travel & Leisure |
| Natural World | 2.9× | Fashion & Accessoires |
| Burmese language | 37.06× | Politics & Society |
| Denpasar | 38.02× | Travel & Leisure |
| Black cat | 5.03× | Pets & Animals |
| Vietnamese language | 20.43× | Politics & Society |
| Vientiane | 37.3× | Travel & Leisure |
| Manila | 15.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.44 |
| Early Adopter Mentality | POWER | 1.87 |
| Sports Activity | POWER | 1.83 |
| Travelling | THRILL | 1.68 |
| Convenience Orientation | PREMIUM | 1.63 |
| Quality Awareness | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 26.3% |
| Indonesia | 11.4% |
| United States | 7.2% |
See Kuala Lumpur audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kuala Lumpur have in Germany?
Kuala Lumpur has an estimated audience of 350,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kuala Lumpur fans?
56.4% of Kuala Lumpur fans are female, 43.6% are male, with an average age of 37.1 years.
Which brands do Kuala Lumpur fans like most?
Kuala Lumpur fans show strongest brand affinity for Medan (38.39×), Bandung (37.18×), and Surabaya (38.56×) over the country average.
Where do Kuala Lumpur fans live in Germany?
Kuala Lumpur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,844), Bayern (reach 75,928), and Baden-Württemberg (reach 61,344). These three regions account for the largest share of the active audience.
What other brands do Kuala Lumpur fans also like?
Beyond Kuala Lumpur itself, the audience over-indexes on Bandung (37.18×), Surabaya (38.56×), Petrol engine (6.79×), and Jakarta (19.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kuala Lumpur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.