Rascasse Audience Intelligence

Kuala Lumpur Audience in Germany

A data profile of the people who buy, follow and care about Kuala Lumpur in Germany — modelled from more than twelve digital signal sources. Kuala Lumpur has an estimated audience of 350,635 people in Germany.

#301among City in Germany#1430among POI in Germany#1240in Travel & Leisure

The average Kuala Lumpur fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Medan, Bandung, Surabaya, with strongest over-indexing on Medan (38.39× the country average).

Demographically, the Kuala Lumpur audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kuala Lumpur fan in Germany is more female, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Medan.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kuala Lumpur profile in Germany.

Audience size
351K
in Germany
Gender
56.4%♀
43.6% male
Age
37.1
average years
Country rank
#15496
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kuala Lumpur fans

56.4% are female, 43.6% are male, average age 37.1.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Kuala Lumpur audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age37.1
Estimated audience size350,635
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Kuala Lumpur audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Kuala Lumpur audience comes from Germany.

Worldwide audience distribution share by country for Kuala Lumpur
CountryShare
Malaysia26.3%
Indonesia11.3%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kuala Lumpur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kuala Lumpur fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.40×
02Hamburg~10K1.33×
03Berlin~20K1.32×
04Bayern~70K1.30×
05Baden-Württemberg~60K1.23×
06Nordrhein-Westfalen~80K1.10×
07Bremen~3K0.99×
08Rheinland-Pfalz~20K0.98×
09Sachsen~20K0.90×
10Schleswig-Holstein~10K0.90×
11Niedersachsen~30K0.89×
12Brandenburg~9K0.82×
13Thüringen~7K0.81×
14Saarland~3K0.79×
15Sachsen-Anhalt~6K0.67×
16Mecklenburg-Vorpommern~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Kuala Lumpur, Germany
0.66×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kuala Lumpur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kuala Lumpur audience
#·InterestCategoryAffinity×
01SurabayaTravel & Leisure38.56×
02MedanTravel & Leisure38.39×
03DenpasarTravel & Leisure38.02×
04VientianeTravel & Leisure37.30×
05BandungTravel & Leisure37.18×
06Burmese languagePolitics & Society37.06×
07YangonTravel & Leisure34.38×
08Johor BahruTravel & Leisure32.27×
09Dodge Charger (B-body)Cars & Mobility23.80×
10HanoiTravel & Leisure22.02×
11Ho Chi Minh CityTravel & Leisure21.62×
12Vietnamese languagePolitics & Society20.43×
13JakartaTravel & Leisure19.46×
14Malay languagePolitics & Society18.32×
15Tamil languagePolitics & Society18.26×
16ManilaTravel & Leisure15.19×
17SingaporeTravel & Leisure10.09×
18BangkokTravel & Leisure9.25×
19Petrol engineCars & Mobility6.79×
20Black catPets & Animals5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kuala Lumpur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kuala Lumpur audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
TravellingTHRILL1.34×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kuala Lumpur audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
IndividualismJOY0.97×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kuala Lumpur have in Germany?

Kuala Lumpur has an estimated audience of 350,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kuala Lumpur fans?

56.4% of Kuala Lumpur fans are female, 43.6% are male, with an average age of 37.1 years.

03

Which brands do Kuala Lumpur fans like most?

Kuala Lumpur fans show strongest brand affinity for Medan (38.39×), Bandung (37.18×), and Surabaya (38.56×) over the country average.

04

Where do Kuala Lumpur fans live in Germany?

Kuala Lumpur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kuala Lumpur fans also like?

Beyond Kuala Lumpur itself, the audience over-indexes on Bandung (37.18×), Surabaya (38.56×), Petrol engine (6.79×), and Jakarta (19.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kuala Lumpur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kuala Lumpur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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