Surabaya Audience in Germany
Surabaya has an estimated audience of 321,805 people in Germany. 57.6% are female, 42.4% are male, average age 42.2. Top brand affinities: The Hurlingham Club, Icon (magazine), Progressive rock, Nurse education, Jingoism.
Top brand affinities include The Hurlingham Club, Icon (magazine), Progressive rock, with strongest over-indexing on The Hurlingham Club (50.33× the country average). Demographically, the Surabaya audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Surabaya fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.2 |
| Estimated audience size | 321,805 |
Audience persona
The typical Surabaya fan in Germany is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for The Hurlingham Club.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hurlingham Club | 50.33× | Travel & Leisure |
| Icon (magazine) | 6.55× | Arts & Culture |
| Progressive rock | 2.07× | Music & Radio |
| Nurse education | 3.14× | Kids & Family |
| Jingoism | 9.31× | Politics & Society |
| Natural rubber | 2.5× | Cars & Mobility |
| Christmas Gift | 1.76× | Kids & Family |
| Tulkarm | 11.25× | Travel & Leisure |
| Fabriano | 16.36× | Travel & Leisure |
| Hawesko | 3.15× | Food & Beverages |
| Commercial mortgage | 1.64× | Business & Career |
| Corona (band) | 1.95× | Music & Radio |
| Dyango | 43.63× | Music & Radio |
| Keswick, Cumbria | 20× | Travel & Leisure |
| Handmade Gifts | 1.53× | Kids & Family |
| Penn & Teller | 6.21× | Movies & TV |
| Hidden Objects Games | 27.35× | Games |
| Business English | 1.83× | Business & Career |
| Este, Veneto | 1.64× | Travel & Leisure |
| Bounce (film) | 6.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.29 |
| Spirituality | BALANCE | 1.64 |
| Sports Activity | POWER | 1.59 |
| Sustainability | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.52 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 36.1% |
| Philippines | 8.0% |
| Japan | 6.9% |
See Surabaya audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surabaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.