Rascasse Audience Intelligence

Surabaya Audience in Germany

A data profile of the people who buy, follow and care about Surabaya in Germany — modelled from more than twelve digital signal sources. Surabaya has an estimated audience of 321,805 people in Germany.

#322among City in Germany#1540among POI in Germany#1321in Travel & Leisure

The average Surabaya fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kuala Lumpur, 3. Liga, Persija Jakarta, with strongest over-indexing on Kuala Lumpur (38.56× the country average).

Demographically, the Surabaya audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Surabaya fan in Germany is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Kuala Lumpur.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surabaya profile in Germany.

Audience size
322K
in Germany
Gender
57.6%♀
42.4% male
Age
42.2
average years
Country rank
#16485
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surabaya fans

57.6% are female, 42.4% are male, average age 42.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Surabaya audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age42.2
Estimated audience size321,805
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Surabaya audience in Germany
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Surabaya audience comes from Germany.

Worldwide audience distribution share by country for Surabaya
CountryShare
Indonesia36.1%
Philippines8.0%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surabaya audience in Germany is strongest.

Fig. 05

Top regions by affinity

Surabaya fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.44×
02Hessen~30K1.32×
03Berlin~20K1.31×
04Bayern~60K1.20×
05Bremen~3K1.16×
06Baden-Württemberg~50K1.09×
07Nordrhein-Westfalen~70K1.00×
08Schleswig-Holstein~10K0.97×
09Saarland~4K0.92×
10Mecklenburg-Vorpommern~6K0.91×
11Rheinland-Pfalz~10K0.90×
12Brandenburg~9K0.89×
13Thüringen~7K0.88×
14Niedersachsen~30K0.86×
15Sachsen~10K0.86×
16Sachsen-Anhalt~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Surabaya, Germany
0.86×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surabaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surabaya audience
#·InterestCategoryAffinity×
01Persija JakartaSports52.18×
02Kuala LumpurTravel & Leisure38.56×
03PublixShopping23.97×
04Astro (Malaysian satellite television)Movies & TV20.00×
05Belgium national football teamSports13.17×
06CambodiaTravel & Leisure12.75×
07Lothar MatthäusSports10.52×
08Mel GibsonMovies & TV10.49×
09Argentina national football teamSports8.27×
101. FC Union BerlinSports7.62×
11VfL BochumSports6.58×
12FC AugsburgSports6.42×
13Emily BluntMovies & TV6.41×
14Arminia BielefeldSports6.16×
153. LigaSports6.10×
16Rot-Weiss EssenSports6.10×
17Cultural heritagePolitics & Society5.57×
18SC FreiburgSports3.78×
19RB LeipzigSports3.56×
20TagesschauMovies & TV1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surabaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surabaya audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.86×
Risk AppetiteTHRILL1.74×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surabaya audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.79×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surabaya have in Germany?

Surabaya has an estimated audience of 321,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Surabaya fans?

57.6% of Surabaya fans are female, 42.4% are male, with an average age of 42.2 years.

03

Which brands do Surabaya fans like most?

Surabaya fans show strongest brand affinity for Kuala Lumpur (38.56×), 3. Liga (6.1×), and Persija Jakarta (52.18×) over the country average.

04

Where do Surabaya fans live in Germany?

Surabaya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Surabaya fans also like?

Beyond Surabaya itself, the audience over-indexes on 3. Liga (6.1×), Persija Jakarta (52.18×), Mel Gibson (10.49×), and Lothar Matthäus (10.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Surabaya audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Surabaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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