Surabaya Audience in United States

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Surabaya has an estimated audience of 1,235,892 people in United States. 48.1% are female, 51.9% are male, average age 34.5. Top regions: California, New York, Texas. Top brand affinities: Electrolyte, Queens College, City University of New York, UK garage, Superior Hiking Trail, Stamp collecting.

The average Surabaya fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Electrolyte, Queens College, City University of New York, UK garage, with strongest over-indexing on Electrolyte (29.24× the country average). Demographically, the Surabaya audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Surabaya fans

Demographic split for Surabaya audience in United States
MetricValue
Female48.1%
Male51.9%
Average age34.5
Estimated audience size1,235,892

Audience persona

The typical Surabaya fan in United States is balanced, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Surabaya in United States
RegionReachAffinity
California253,6951.87×
New York102,2711.48×
Texas93,4230.88×
Florida83,6321×
Washington44,9901.81×
Illinois44,4421.08×
Virginia44,0081.46×
Maryland38,8391.83×
Pennsylvania37,8030.91×
New Jersey36,7711.17×
Georgia33,8160.89×
Massachusetts33,7901.39×
North Carolina32,4490.87×
Arizona24,1860.96×
Ohio24,1360.63×
Michigan23,2130.72×
Colorado19,2940.99×
Oregon17,7491.25×
Nevada16,8301.41×
Indiana15,6080.69×
Washington, District of Columbia15,0864.06×
Tennessee14,6130.59×
Minnesota13,8730.78×
Missouri13,4050.67×
Wisconsin12,1520.65×
South Carolina12,0900.65×
Kansas11,1881.15×
Hawaii10,4041.96×
Connecticut10,2710.83×
Utah9,6350.87×
Louisiana9,6120.6×
Alabama9,5870.56×
Kentucky8,5830.55×
Oklahoma8,2190.6×
Delaware7,2682.13×
Arkansas6,5170.64×
Mississippi6,1780.61×
Iowa5,5900.55×
Idaho4,4150.71×
New Hampshire3,9400.81×
New Mexico3,8380.62×
Nebraska3,4720.56×
Maine3,2950.74×
Rhode Island3,0430.77×
Alaska2,7041.02×
West Virginia2,5500.44×
Montana2,0800.61×
Vermont1,8710.86×
North Dakota1,7320.68×
South Dakota1,6420.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surabaya audience
BrandAffinityCategory
Electrolyte29.24×Health
Queens College, City University of New York16×Business & Career
UK garage9.65×Music & Radio
Superior Hiking Trail24.03×Travel & Leisure
Stamp collecting6.21×Home & Garden
Historic site5.42×Arts & Culture
Elsword20×Games
JDSU3.65×Business & Career
Nationality2.4×Politics & Society
Pro-Ject4.51×Music & Radio
Isometric exercise8.95×Sports
Home equity1.98×Home & Garden
Jesse Plemons3.01×Movies & TV
Box lacrosse7.35×Sports
Embroidery Library12.41×Home & Garden
La Opinión5.1×News
Laneige3.81×Beauty & Wellness
Nebraska Cornhuskers football2.35×Sports
Staycation2.08×Home & Garden
Tail lift11.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surabaya audience
TraitClusterScore
TravellingTHRILL2.3
LGBTQ+ IdentityOPEN1.77
Community OrientationOPEN1.73
Quality AwarenessPREMIUM1.59
Design AffinityPREMIUM1.49
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Surabaya
CountryShare
Indonesia36.1%
Philippines8.0%
Japan6.9%

See Surabaya audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Surabaya have in United States?

Surabaya has an estimated audience of 1,235,892 people in United States, concentrated in California and New York.

What is the gender split and age of Surabaya fans?

48.1% of Surabaya fans are female, 51.9% are male, with an average age of 34.5 years.

Which brands do Surabaya fans like most?

Surabaya fans show strongest brand affinity for Electrolyte (29.24×), Queens College, City University of New York (16×), and UK garage (9.65×) over the country average.

Where do Surabaya fans live in United States?

Surabaya fans in United States are most concentrated in California (reach 253,695), New York (reach 102,271), and Texas (reach 93,423). These three regions account for the largest share of the active audience.

What other brands do Surabaya fans also like?

Beyond Surabaya itself, the audience over-indexes on Queens College, City University of New York (16×), UK garage (9.65×), Superior Hiking Trail (24.03×), and Stamp collecting (6.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surabaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.