Rascasse Audience Intelligence

Surabaya Audience in United States

A data profile of the people who buy, follow and care about Surabaya in United States — modelled from more than twelve digital signal sources. Surabaya has an estimated audience of 1,235,892 people in United States.

#286among City in United States#1759among POI in United States#1545in Travel & Leisure

The average Surabaya fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bodrum, Part Time Jobs, Women's Shoes, with strongest over-indexing on Bodrum (30.03× the country average).

Demographically, the Surabaya audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surabaya fan in United States is balanced, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Bodrum.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surabaya profile in United States.

Audience size
1.2M
in United States
Gender
48.1%♀
51.9% male
Age
34.5
average years
Country rank
#20417
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surabaya fans

48.1% are female, 51.9% are male, average age 34.5.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Surabaya audience in United States
MetricValue
Female48.1%
Male51.9%
Average age34.5
Estimated audience size1,235,892
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Surabaya audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Surabaya audience comes from United States.

Worldwide audience distribution share by country for Surabaya
CountryShare
Indonesia36.1%
Philippines8.0%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surabaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Surabaya fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.29×
02Delaware~7K2.08×
03Maryland~40K1.79×
04California~200K1.68×
05Washington~40K1.63×
06Hawaii~8K1.50×
07New York~90K1.35×
08Virginia~40K1.34×
09Massachusetts~30K1.28×
10Nevada~10K1.23×
11Oregon~20K1.13×
12New Jersey~30K1.10×
13Alaska~3K1.04×
14Illinois~40K1.01×
15Kansas~10K1.00×
16New Hampshire~5K0.99×
17Florida~80K0.98×
18Colorado~20K0.97×
19Vermont~2K0.97×
20Connecticut~10K0.96×
21Arizona~20K0.95×
22North Dakota~2K0.94×
23Rhode Island~4K0.93×
24Montana~3K0.93×
25Maine~4K0.92×
26South Dakota~3K0.92×
27Pennsylvania~40K0.90×
28Georgia~30K0.89×
29Utah~10K0.89×
30Idaho~6K0.89×
31Nebraska~5K0.88×
32Texas~90K0.87×
33North Carolina~30K0.87×
34West Virginia~5K0.87×
35New Mexico~5K0.86×
36Minnesota~10K0.85×
37Mississippi~9K0.85×
38Arkansas~8K0.83×
39Wisconsin~20K0.81×
40Oklahoma~10K0.81×
41Iowa~8K0.81×
42Louisiana~10K0.80×
43South Carolina~10K0.78×
44Kentucky~10K0.78×
45Tennessee~20K0.77×
46Indiana~20K0.77×
47Missouri~20K0.76×
48Michigan~20K0.75×
49Alabama~10K0.75×
50Ohio~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Surabaya, United States
0.71×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surabaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surabaya audience
#·InterestCategoryAffinity×
01Part Time JobsBusiness & Career60.62×
02Liza SoberanoMovies & TV31.21×
03BodrumTravel & Leisure30.03×
04Women's ShoesFashion & Accessoires23.27×
05malwarebytesTechnology & Electronics19.80×
06MarrakeshTravel & Leisure16.94×
07The Loud HouseMovies & TV15.89×
08Saint PetersburgTravel & Leisure13.97×
09Web serverTechnology & Electronics7.29×
10SeatGeekSports7.27×
11Mexico national football teamSports6.99×
12Giant FoodFood & Beverages6.84×
13Chat roomInternet & Social Media6.52×
14Major League SoccerSports5.76×
15Disneyland ParisTravel & Leisure5.46×
16Bath and BodyworksShopping3.49×
17Solar energyHome & Garden2.85×
18FedExBusiness & Career2.68×
19Mortgage loansBusiness & Career2.09×
20Planet FitnessSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surabaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surabaya audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.30×
Community OrientationOPEN1.79×
SpiritualityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surabaya audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Healthy LifestyleBALANCE0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surabaya have in United States?

Surabaya has an estimated audience of 1,235,892 people in United States, concentrated in California and New York.

02

What is the gender split and age of Surabaya fans?

48.1% of Surabaya fans are female, 51.9% are male, with an average age of 34.5 years.

03

Which brands do Surabaya fans like most?

Surabaya fans show strongest brand affinity for Bodrum (30.03×), Part Time Jobs (60.62×), and Women's Shoes (23.27×) over the country average.

04

Where do Surabaya fans live in United States?

Surabaya fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Surabaya fans also like?

Beyond Surabaya itself, the audience over-indexes on Part Time Jobs (60.62×), Women's Shoes (23.27×), Major League Soccer (5.76×), and Web server (7.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Surabaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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