Rascasse Audience Intelligence

Medan Audience in Germany

A data profile of the people who buy, follow and care about Medan in Germany — modelled from more than twelve digital signal sources. Medan has an estimated audience of 874,847 people in Germany.

#126among City in Germany#558among POI in Germany#579in Travel & Leisure

The average Medan fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kuala Lumpur, Astro (Malaysian satellite television), Adblock Plus, with strongest over-indexing on Kuala Lumpur (38.39× the country average).

Demographically, the Medan audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medan fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kuala Lumpur.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medan profile in Germany.

Audience size
875K
in Germany
Gender
66.1%♀
33.9% male
Age
40.4
average years
Country rank
#7312
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medan fans

66.1% are female, 33.9% are male, average age 40.4.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Medan audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age40.4
Estimated audience size874,847
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Medan audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3919%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Medan audience comes from Germany.

Worldwide audience distribution share by country for Medan
CountryShare
Indonesia29.1%
Malaysia10.1%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medan fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.38×
02Hessen~90K1.38×
03Berlin~50K1.37×
04Bayern~200K1.31×
05Hamburg~20K1.21×
06Nordrhein-Westfalen~200K1.07×
07Bremen~8K1.05×
08Rheinland-Pfalz~40K0.97×
09Niedersachsen~80K0.96×
10Sachsen~40K0.92×
11Schleswig-Holstein~30K0.89×
12Saarland~10K0.89×
13Thüringen~20K0.85×
14Brandenburg~20K0.84×
15Mecklenburg-Vorpommern~10K0.82×
16Sachsen-Anhalt~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Medan, Germany
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medan audience
#·InterestCategoryAffinity×
01Johor Darul Ta'zim F.C.Sports56.21×
02Adblock PlusTechnology & Electronics51.75×
03Bandar SunwayTravel & Leisure47.36×
04Kuala LumpurTravel & Leisure38.39×
05Astro (Malaysian satellite television)Movies & TV33.72×
06FamilyMartShopping25.55×
07ConfucianismPolitics & Society23.55×
08PublixShopping21.20×
09Philippine Stock ExchangeBusiness & Career13.42×
10Practical MagicMovies & TV11.81×
11Mel GibsonMovies & TV7.31×
12Emily BluntMovies & TV5.85×
13FanatikNews5.71×
14Mineral waterFood & Beverages4.61×
15Content marketingBusiness & Career4.40×
16Non-alcoholic beverageFood & Beverages4.13×
17QVCMovies & TV2.60×
18House musicMusic & Radio2.23×
19Eintracht FrankfurtSports1.71×
20Müller (company)Food & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.54×
Convenience OrientationPREMIUM1.52×
Pet OwnershipJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medan have in Germany?

Medan has an estimated audience of 874,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Medan fans?

66.1% of Medan fans are female, 33.9% are male, with an average age of 40.4 years.

03

Which brands do Medan fans like most?

Medan fans show strongest brand affinity for Kuala Lumpur (38.39×), Astro (Malaysian satellite television) (33.72×), and Adblock Plus (51.75×) over the country average.

04

Where do Medan fans live in Germany?

Medan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Medan fans also like?

Beyond Medan itself, the audience over-indexes on Astro (Malaysian satellite television) (33.72×), Adblock Plus (51.75×), Mel Gibson (7.31×), and Emily Blunt (5.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Medan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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