Medan Audience in Germany
Medan has an estimated audience of 874,847 people in Germany. 66.1% are female, 33.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Artistic inspiration, Gil Ofarim, Collectable.
The average Medan fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Artistic inspiration, with strongest over-indexing on Rossmann (1.86× the country average). Demographically, the Medan audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Medan fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.4 |
| Estimated audience size | 874,847 |
Audience persona
The typical Medan fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,491 | 1.05× |
| Bayern | 188,618 | 1.34× |
| Baden-Württemberg | 179,097 | 1.5× |
| Hessen | 96,959 | 1.45× |
| Niedersachsen | 80,367 | 0.95× |
| Berlin | 59,461 | 1.52× |
| Rheinland-Pfalz | 43,304 | 0.99× |
| Sachsen | 37,873 | 0.88× |
| Schleswig-Holstein | 25,924 | 0.83× |
| Hamburg | 25,526 | 1.29× |
| Brandenburg | 19,478 | 0.72× |
| Thüringen | 14,743 | 0.66× |
| Sachsen-Anhalt | 12,701 | 0.56× |
| Mecklenburg-Vorpommern | 9,546 | 0.57× |
| Bremen | 8,124 | 1.09× |
| Saarland | 6,461 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.86× | Shopping |
| Progressive rock | 2.91× | Music & Radio |
| Artistic inspiration | 2.18× | Arts & Culture |
| Gil Ofarim | 2.08× | Music & Radio |
| Collectable | 1.95× | Kids & Family |
| Dyango | 66.73× | Music & Radio |
| Esra Erol | 6.2× | Movies & TV |
| Jack White | 2.01× | Movies & TV |
| Tulkarm | 11.25× | Travel & Leisure |
| The Hurlingham Club | 17.39× | Travel & Leisure |
| Mothercare | 1.7× | Kids & Family |
| Hypertext | 2.34× | Technology & Electronics |
| Time (magazine) | 1.61× | News |
| Icon (magazine) | 2× | Arts & Culture |
| Corona (band) | 1.93× | Music & Radio |
| Natural rubber | 1.77× | Cars & Mobility |
| Ireen Sheer | 1.87× | Music & Radio |
| San Gil | 2.51× | Travel & Leisure |
| Christmas Gifts | 3.02× | Kids & Family |
| Information sensitivity | 2.97× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.82 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| Convenience Orientation | PREMIUM | 1.3 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 29.1% |
| Malaysia | 10.1% |
| Japan | 8.3% |
See Medan audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Medan have in Germany?
Medan has an estimated audience of 874,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medan fans?
66.1% of Medan fans are female, 33.9% are male, with an average age of 40.4 years.
Which brands do Medan fans like most?
Medan fans show strongest brand affinity for Rossmann (1.86×), Progressive rock (2.91×), and Artistic inspiration (2.18×) over the country average.
Where do Medan fans live in Germany?
Medan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,491), Bayern (reach 188,618), and Baden-Württemberg (reach 179,097). These three regions account for the largest share of the active audience.
What other brands do Medan fans also like?
Beyond Medan itself, the audience over-indexes on Progressive rock (2.91×), Artistic inspiration (2.18×), Gil Ofarim (2.08×), and Collectable (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.