Practical Magic Audience in Germany
Practical Magic has an estimated audience of 83,099 people in Germany. 75.1% are female, 24.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Open eBook, Marshall Headphones, TK Maxx, Runes, Tori Spelling.
The average Practical Magic fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Open eBook, Marshall Headphones, TK Maxx, with strongest over-indexing on Open eBook (78.61× the country average). Demographically, the Practical Magic audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of Practical Magic fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 39.7 |
| Estimated audience size | 83,099 |
Audience persona
The typical Practical Magic fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Open eBook.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,066 | 1.08× |
| Bayern | 37,524 | 1.02× |
| Baden-Württemberg | 25,916 | 0.83× |
| Niedersachsen | 21,476 | 0.97× |
| Hessen | 16,300 | 0.94× |
| Sachsen | 11,677 | 1.04× |
| Rheinland-Pfalz | 11,350 | 0.99× |
| Berlin | 11,309 | 1.11× |
| Schleswig-Holstein | 9,404 | 1.15× |
| Brandenburg | 7,127 | 1.01× |
| Sachsen-Anhalt | 6,221 | 1.05× |
| Thüringen | 5,570 | 0.96× |
| Hamburg | 5,438 | 1.05× |
| Mecklenburg-Vorpommern | 4,452 | 1.02× |
| Saarland | 2,399 | 0.86× |
| Bremen | 1,790 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Open eBook | 78.61× | Technology & Electronics |
| Marshall Headphones | 161.98× | Technology & Electronics |
| TK Maxx | 14.2× | Shopping |
| Runes | 84.3× | Politics & Society |
| Tori Spelling | 101.31× | Movies & TV |
| Home Fries (film) | 41.28× | |
| Live | 27.28× | Music & Radio |
| Coin Master | 28.77× | Games |
| YouTube Music | 11.87× | Internet & Social Media |
| Synthesizer | 28.5× | Music & Radio |
| Monica Bellucci | 18.4× | Movies & TV |
| Akai | 90.28× | Technology & Electronics |
| ImmoScout24 | 6.16× | Home & Garden |
| Cameron Diaz | 20.43× | Movies & TV |
| Sirens | 21.8× | Movies & TV |
| Bring It On (film) | 61.66× | Movies & TV |
| Analog photography | 29.74× | Arts & Culture |
| Spy Game | 39.9× | Movies & TV |
| Central Intelligence | 40.94× | Movies & TV |
| Vudu | 29.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.72 |
| Mindfulness | BALANCE | 1.5 |
| Sports Activity | POWER | 1.5 |
| Extroversion | THRILL | 1.47 |
| Creativity | OPEN | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.8% |
| United Kingdom | 8.1% |
| Italy | 4.1% |
See Practical Magic audiences in other countries
More Romance audiences in Germany
- Bridgerton (3,766,127)
- Love Actually (1,761,883)
- Virgin River (1,592,458)
- Casablanca (film) (1,110,295)
- Carol (film) (1,010,452)
Frequently asked questions
How many fans does Practical Magic have in Germany?
Practical Magic has an estimated audience of 83,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Practical Magic fans?
75.1% of Practical Magic fans are female, 24.9% are male, with an average age of 39.7 years.
Which brands do Practical Magic fans like most?
Practical Magic fans show strongest brand affinity for Open eBook (78.61×), Marshall Headphones (161.98×), and TK Maxx (14.2×) over the country average.
Where do Practical Magic fans live in Germany?
Practical Magic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,066), Bayern (reach 37,524), and Baden-Württemberg (reach 25,916). These three regions account for the largest share of the active audience.
What other brands do Practical Magic fans also like?
Beyond Practical Magic itself, the audience over-indexes on Marshall Headphones (161.98×), TK Maxx (14.2×), Runes (84.3×), and Tori Spelling (101.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Practical Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.