Rascasse Audience Intelligence

Practical Magic Audience in Germany

A data profile of the people who buy, follow and care about Practical Magic in Germany — modelled from more than twelve digital signal sources. Practical Magic has an estimated audience of 318,758 people in Germany.

#20among Romance in Germany#996among Movie / TV Show / Series in Germany#2774in Movies & TV

The average Practical Magic fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Open eBook, Marshall Headphones, TK Maxx, with strongest over-indexing on Open eBook (78.61× the country average).

Demographically, the Practical Magic audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Practical Magic fan in Germany is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Open eBook.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Practical Magic profile in Germany.

Audience size
319K
in Germany
Gender
75.1%♀
24.9% male
Age
39.7
average years
Country rank
#16590
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+369%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Practical Magic viewers

75.1% are female, 24.9% are male, average age 39.7.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Practical Magic audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age39.7
Estimated audience size318,758
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Practical Magic audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3924%
40-4924%
50+16%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Practical Magic audience comes from Germany.

Worldwide audience distribution share by country for Practical Magic
CountryShare
United States48.5%
United Kingdom10.1%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Practical Magic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Practical Magic fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.22×
02Sachsen-Anhalt~6K1.08×
03Thüringen~6K1.07×
04Schleswig-Holstein~9K1.06×
05Brandenburg~7K1.05×
06Hamburg~5K1.05×
07Rheinland-Pfalz~10K1.04×
08Nordrhein-Westfalen~50K1.02×
09Mecklenburg-Vorpommern~4K1.01×
10Bayern~40K0.98×
11Sachsen~10K0.98×
12Saarland~3K0.98×
13Niedersachsen~20K0.97×
14Bremen~2K0.94×
15Hessen~20K0.92×
16Baden-Württemberg~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Practical Magic, Germany
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Practical Magic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Practical Magic audience
#·InterestCategoryAffinity×
01Marshall HeadphonesTechnology & Electronics161.98×
02NinjaTraderBusiness & Career103.04×
03Tori SpellingMovies & TV101.31×
04AkaiTechnology & Electronics90.28×
05RunesPolitics & Society84.30×
06Open eBookTechnology & Electronics78.61×
07Bring It On (film)Movies & TV61.66×
08MoonstruckMovies & TV59.60×
09Home Fries (film)Movie / TV Show / Series41.28×
10Central IntelligenceMovies & TV40.94×
11VuduInternet & Social Media29.89×
12Analog photographyArts & Culture29.74×
13Coin MasterGames28.77×
14SynthesizerMusic & Radio28.50×
15LiveMusic & Radio27.28×
16Cameron DiazMovies & TV20.43×
17Monica BellucciMovies & TV18.40×
18TK MaxxShopping14.20×
19YouTube MusicInternet & Social Media11.87×
20ImmoScout24Home & Garden6.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Practical Magic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Practical Magic audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.48×
Risk AppetiteTHRILL2.11×
IndulgenceJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Practical Magic audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Convenience OrientationPREMIUM0.83×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Practical Magic have in Germany?

Practical Magic has an estimated audience of 318,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Practical Magic viewers?

75.1% of Practical Magic fans are female, 24.9% are male, with an average age of 39.7 years.

03

Which brands do Practical Magic fans like most?

Practical Magic fans show strongest brand affinity for Open eBook (78.61×), Marshall Headphones (161.98×), and TK Maxx (14.2×) over the country average.

04

Where do Practical Magic fans live in Germany?

Practical Magic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Practical Magic fans also like?

Beyond Practical Magic itself, the audience over-indexes on Marshall Headphones (161.98×), TK Maxx (14.2×), Tori Spelling (101.31×), and Runes (84.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in Germany

See Practical Magic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Practical Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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