Runes Audience in Germany
Runes has an estimated audience of 287,140 people in Germany. 68.1% are female, 31.9% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plastination, Gov.uk, Progressive rock, Enzkreis, Home construction.
The average Runes fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plastination, Gov.uk, Progressive rock, with strongest over-indexing on Plastination (82.71× the country average). Demographically, the Runes audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Runes fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 43.0 |
| Estimated audience size | 287,140 |
Audience persona
The typical Runes fan in Germany is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Plastination.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,416 | 0.93× |
| Bayern | 46,296 | 1× |
| Baden-Württemberg | 37,111 | 0.95× |
| Niedersachsen | 26,143 | 0.94× |
| Hessen | 19,226 | 0.88× |
| Sachsen | 16,677 | 1.18× |
| Rheinland-Pfalz | 13,504 | 0.94× |
| Schleswig-Holstein | 11,466 | 1.11× |
| Berlin | 11,155 | 0.87× |
| Brandenburg | 9,431 | 1.06× |
| Thüringen | 9,116 | 1.25× |
| Sachsen-Anhalt | 8,647 | 1.16× |
| Mecklenburg-Vorpommern | 7,003 | 1.28× |
| Hamburg | 6,063 | 0.93× |
| Saarland | 2,960 | 0.84× |
| Bremen | 1,674 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plastination | 82.71× | Arts & Culture |
| Gov.uk | 14.95× | Politics & Society |
| Progressive rock | 3.32× | Music & Radio |
| Enzkreis | 20× | Travel & Leisure |
| Home construction | 1.9× | Home & Garden |
| Dog breed | 1.78× | Pets & Animals |
| Women's empowerment | 6.25× | Politics & Society |
| Gran Torino | 7.2× | Movies & TV |
| Coachella, California | 20× | Travel & Leisure |
| Haberler | 1.65× | News |
| Artistic inspiration | 1.55× | Arts & Culture |
| Hauschka | 9.71× | Beauty & Wellness |
| Unique Gifts | 1.59× | Shopping |
| Personalised Gifts | 2.16× | Home & Garden |
| South Asian cuisine | 7.93× | Food & Beverages |
| Loincloth | 2.74× | Fashion & Accessoires |
| Christmas Gift | 1.61× | Kids & Family |
| Urban Outfitters | 1.5× | Shopping |
| Corona (band) | 1.73× | Music & Radio |
| Home Delivery | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.99 |
| Mindfulness | BALANCE | 1.7 |
| Extroversion | THRILL | 1.61 |
| Individualism | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.52 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Italy | 9.0% |
| Brazil | 7.2% |
See Runes audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Runes have in Germany?
Runes has an estimated audience of 287,140 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Runes fans?
68.1% of Runes fans are female, 31.9% are male, with an average age of 43.0 years.
Which brands do Runes fans like most?
Runes fans show strongest brand affinity for Plastination (82.71×), Gov.uk (14.95×), and Progressive rock (3.32×) over the country average.
Where do Runes fans live in Germany?
Runes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,416), Bayern (reach 46,296), and Baden-Württemberg (reach 37,111). These three regions account for the largest share of the active audience.
What other brands do Runes fans also like?
Beyond Runes itself, the audience over-indexes on Gov.uk (14.95×), Progressive rock (3.32×), Enzkreis (20×), and Home construction (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Runes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.