Rascasse Audience Intelligence

Runes Audience in Germany

A data profile of the people who buy, follow and care about Runes in Germany — modelled from more than twelve digital signal sources. Runes has an estimated audience of 287,140 people in Germany.

#6306among Topic in Germany#887in Politics & Society

The average Runes fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Practical Magic, Love & Sex, Synthesizer, with strongest over-indexing on Practical Magic (84.3× the country average).

Demographically, the Runes audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Runes fan in Germany is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Practical Magic.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Runes profile in Germany.

Audience size
287K
in Germany
Gender
68.1%♀
31.9% male
Age
43.0
average years
Country rank
#17899
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Runes fans

68.1% are female, 31.9% are male, average age 43.0.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Runes audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age43.0
Estimated audience size287,140
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Runes audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4929%
50+24%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Runes audience comes from Germany.

Worldwide audience distribution share by country for Runes
CountryShare
United States12.4%
Italy9.0%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Runes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Runes fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.27×
02Thüringen~9K1.25×
03Sachsen~20K1.17×
04Sachsen-Anhalt~9K1.15×
05Schleswig-Holstein~10K1.11×
06Brandenburg~9K1.05×
07Bayern~50K0.98×
08Niedersachsen~30K0.97×
09Hamburg~6K0.96×
10Rheinland-Pfalz~10K0.95×
11Baden-Württemberg~40K0.92×
12Saarland~3K0.92×
13Nordrhein-Westfalen~60K0.90×
14Berlin~10K0.90×
15Hessen~20K0.86×
16Bremen~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Runes, Germany
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Runes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Runes audience
#·InterestCategoryAffinity×
01AstanaTravel & Leisure85.95×
02Practical MagicMovies & TV84.30×
03American Gods (TV series)Movies & TV47.17×
04Spy GameMovies & TV41.27×
05SynthesizerMusic & Radio31.02×
06RagnarökPolitics & Society29.86×
07Star CitizenNews20.00×
08The Man in the High Castle (TV series)Movies & TV20.00×
09State schoolKids & Family20.00×
10The EqualizerMovies & TV20.00×
11SuitcaseFashion & Accessoires20.00×
12Planet of the ApesMovies & TV20.00×
13Love & SexKids & Family17.59×
14Rachel McAdamsMovies & TV15.66×
15Person of Interest (TV series)Movies & TV11.97×
16CutleryHome & Garden10.66×
17Vikings (TV series)Movies & TV7.24×
18Millie Bobby BrownMovies & TV5.20×
19Junge FreiheitNews5.14×
20Google NewsNews4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Runes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Runes audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.11×
ExtroversionTHRILL2.08×
TraditionCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Runes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.73×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Runes have in Germany?

Runes has an estimated audience of 287,140 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Runes fans?

68.1% of Runes fans are female, 31.9% are male, with an average age of 43.0 years.

03

Which brands do Runes fans like most?

Runes fans show strongest brand affinity for Practical Magic (84.3×), Love & Sex (17.59×), and Synthesizer (31.02×) over the country average.

04

Where do Runes fans live in Germany?

Runes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Runes fans also like?

Beyond Runes itself, the audience over-indexes on Love & Sex (17.59×), Synthesizer (31.02×), Astana (85.95×), and American Gods (TV series) (47.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Runes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Runes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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