Runes Audience in United States
Runes has an estimated audience of 510,985 people in United States. 33.9% are female, 66.1% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Goop, Hibachi, Dog breed.
The average Runes fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (11.43× the country average). Demographically, the Runes audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Career Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Runes fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 31.7 |
| Estimated audience size | 510,985 |
Audience persona
The typical Runes fan in United States is more male, around 31.7 years old, with strong Career Orientation tendencies and a notable affinity for Vocal harmony.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,888 | 1.01× |
| Texas | 38,997 | 0.89× |
| Florida | 32,774 | 0.95× |
| New York | 32,018 | 1.12× |
| Pennsylvania | 16,876 | 0.98× |
| Ohio | 15,619 | 0.99× |
| Illinois | 15,176 | 0.89× |
| North Carolina | 14,816 | 0.96× |
| Georgia | 14,696 | 0.93× |
| Washington | 12,612 | 1.23× |
| Virginia | 12,587 | 1.01× |
| Michigan | 12,370 | 0.93× |
| New Jersey | 11,869 | 0.91× |
| Massachusetts | 10,729 | 1.07× |
| Indiana | 10,436 | 1.12× |
| Arizona | 10,162 | 0.97× |
| Tennessee | 9,825 | 0.96× |
| Colorado | 8,900 | 1.11× |
| Missouri | 8,392 | 1.02× |
| Oregon | 8,005 | 1.37× |
| Maryland | 7,749 | 0.88× |
| Wisconsin | 6,793 | 0.88× |
| South Carolina | 6,685 | 0.87× |
| Minnesota | 6,413 | 0.88× |
| Kentucky | 6,152 | 0.96× |
| Alabama | 6,066 | 0.85× |
| Connecticut | 5,630 | 1.1× |
| Oklahoma | 5,604 | 0.99× |
| Louisiana | 5,426 | 0.82× |
| Utah | 5,297 | 1.16× |
| Nevada | 4,881 | 0.99× |
| Arkansas | 4,206 | 1× |
| Iowa | 4,072 | 0.97× |
| Kansas | 4,052 | 1.01× |
| Mississippi | 3,158 | 0.75× |
| Idaho | 2,999 | 1.17× |
| West Virginia | 2,824 | 1.19× |
| New Mexico | 2,643 | 1.03× |
| New Hampshire | 2,389 | 1.19× |
| Maine | 2,386 | 1.3× |
| Nebraska | 2,287 | 0.89× |
| Hawaii | 1,948 | 0.89× |
| Montana | 1,535 | 1.08× |
| Rhode Island | 1,412 | 0.87× |
| Washington, District of Columbia | 1,341 | 0.87× |
| Vermont | 1,196 | 1.33× |
| Alaska | 1,178 | 1.08× |
| Delaware | 1,153 | 0.82× |
| South Dakota | 974 | 0.82× |
| Wyoming | 897 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 11.43× | Music & Radio |
| Grinch | 9.2× | Movies & TV |
| Goop | 11.37× | Internet & Social Media |
| Hibachi | 16.61× | Food & Beverages |
| Dog breed | 2.18× | Pets & Animals |
| Hebe | 9.49× | Home & Garden |
| Product design | 2.67× | Business & Career |
| Grace Slick | 11.92× | Music & Radio |
| Pro-Ject | 5.57× | Music & Radio |
| Urban Outfitters | 2.51× | Shopping |
| Google Home | 7.87× | Technology & Electronics |
| No Escape (1994 film) | 13× | Movies & TV |
| Fairy godmother | 8.46× | Literature |
| Gift registry | 14.63× | Kids & Family |
| Governor of Michigan | 8.08× | Politics & Society |
| Nebraska Cornhuskers football | 3.92× | Sports |
| 3D printing | 2.72× | Technology & Electronics |
| Kendra Scott | 3.13× | Fashion & Accessoires |
| Monogram | 3.75× | Home & Garden |
| Wok | 5.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.71 |
| Tradition | CONSERVATISM | 2.78 |
| Mindfulness | BALANCE | 2.1 |
| Individualism | JOY | 1.64 |
| Extroversion | THRILL | 1.6 |
| Patriotism | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Italy | 9.0% |
| Brazil | 7.2% |
See Runes audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Runes have in United States?
Runes has an estimated audience of 510,985 people in United States, concentrated in California and Texas.
What is the gender split and age of Runes fans?
33.9% of Runes fans are female, 66.1% are male, with an average age of 31.7 years.
Which brands do Runes fans like most?
Runes fans show strongest brand affinity for Vocal harmony (11.43×), Grinch (9.2×), and Goop (11.37×) over the country average.
Where do Runes fans live in United States?
Runes fans in United States are most concentrated in California (reach 56,888), Texas (reach 38,997), and Florida (reach 32,774). These three regions account for the largest share of the active audience.
What other brands do Runes fans also like?
Beyond Runes itself, the audience over-indexes on Grinch (9.2×), Goop (11.37×), Hibachi (16.61×), and Dog breed (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Runes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.