Rascasse Audience Intelligence

Runes Audience in United States

A data profile of the people who buy, follow and care about Runes in United States — modelled from more than twelve digital signal sources. Runes has an estimated audience of 510,985 people in United States.

#11304among Topic in United States#2044in Politics & Society

The average Runes fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vikings (TV series), Tori Spelling, Folklore, with strongest over-indexing on Vikings (TV series) (25.97× the country average).

Demographically, the Runes audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Runes fan in United States is more male, around 31.7 years old, with strong Tradition tendencies and a notable affinity for Vikings (TV series).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Runes profile in United States.

Audience size
511K
in United States
Gender
33.9%♀
66.1% male
Age
31.7
average years
Country rank
#36205
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Runes fans

33.9% are female, 66.1% are male, average age 31.7.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Runes audience in United States
MetricValue
Female33.9%
Male66.1%
Average age31.7
Estimated audience size510,985
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Runes audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Runes audience comes from United States.

Worldwide audience distribution share by country for Runes
CountryShare
United States12.4%
Italy9.0%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Runes audience in United States is strongest.

Fig. 05

Top regions by affinity

Runes fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.31×
02Maine~2K1.28×
03Oregon~7K1.25×
04Vermont~1K1.21×
05Indiana~10K1.20×
06Idaho~3K1.19×
07Alaska~1K1.18×
08West Virginia~3K1.17×
09New Hampshire~2K1.17×
10Utah~5K1.15×
11Washington~10K1.11×
12Iowa~5K1.09×
13Kentucky~7K1.08×
14Missouri~9K1.07×
15Arkansas~5K1.07×
16Kansas~4K1.05×
17Nebraska~3K1.05×
18New Mexico~3K1.05×
19Oklahoma~6K1.03×
20Colorado~8K1.02×
21South Dakota~1K1.02×
22Ohio~20K1.01×
23Tennessee~10K0.98×
24North Carolina~10K0.97×
25Pennsylvania~20K0.96×
26Rhode Island~2K0.96×
27Arizona~10K0.95×
28Virginia~10K0.94×
29Wisconsin~7K0.93×
30Alabama~7K0.93×
31Delaware~1K0.92×
32Michigan~10K0.91×
33Connecticut~5K0.91×
34Massachusetts~9K0.90×
35Minnesota~7K0.90×
36Louisiana~6K0.90×
37Hawaii~2K0.90×
38North Dakota<1K0.90×
39New York~30K0.89×
40South Carolina~7K0.89×
41Mississippi~4K0.89×
42California~50K0.85×
43Georgia~10K0.85×
44Nevada~4K0.85×
45Florida~30K0.83×
46Texas~40K0.82×
47Illinois~10K0.81×
48Maryland~7K0.81×
49New Jersey~10K0.74×
50Washington, District of Columbia~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Runes, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Runes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Runes audience
#·InterestCategoryAffinity×
01Tori SpellingMovies & TV54.64×
02Fortune-tellingHealth27.77×
03Vikings (TV series)Movies & TV25.97×
04KPMGBusiness & Career20.00×
05Battlefield 4Games20.00×
06International educationBusiness & Career15.98×
07Extrasensory perceptionHealth15.75×
08Luke PerryMovies & TV15.11×
09Sharon OsbourneMovies & TV11.12×
10FolklorePolitics & Society9.45×
11Goth subcultureFashion & Accessoires7.45×
12Sustainable energyHome & Garden4.52×
13Virtual realityTechnology & Electronics4.47×
14Britney SpearsMusic & Radio4.45×
15Renewable energyBusiness & Career4.24×
16MetaphysicsBusiness & Career3.58×
17Planet FitnessSports2.95×
18SubwayFood & Beverages2.66×
19Pizza HutFood & Beverages2.56×
20PinterestInternet & Social Media2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Runes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Runes audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.09×
Career OrientationPOWER4.02×
PatriotismCONSERVATISM2.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Runes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Sports ActivityPOWER0.73×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Runes have in United States?

Runes has an estimated audience of 510,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Runes fans?

33.9% of Runes fans are female, 66.1% are male, with an average age of 31.7 years.

03

Which brands do Runes fans like most?

Runes fans show strongest brand affinity for Vikings (TV series) (25.97×), Tori Spelling (54.64×), and Folklore (9.45×) over the country average.

04

Where do Runes fans live in United States?

Runes fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Runes fans also like?

Beyond Runes itself, the audience over-indexes on Tori Spelling (54.64×), Folklore (9.45×), Fortune-telling (27.77×), and International education (15.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Runes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Runes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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