Runes Audience in United States

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Runes has an estimated audience of 510,985 people in United States. 33.9% are female, 66.1% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Vikings (TV series), Google News, Twin Peaks, Indeed.com.

The average Runes fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Vikings (TV series), Google News, with strongest over-indexing on Beetlejuice (16.42× the country average). Demographically, the Runes audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Career Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Runes fans

Demographic split for Runes audience in United States
MetricValue
Female33.9%
Male66.1%
Average age31.7
Estimated audience size510,985

Audience persona

The typical Runes fan in United States is more male, around 31.7 years old, with strong Career Orientation tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Runes in United States
RegionReachAffinity
California56,8881.01×
Texas38,9970.89×
Florida32,7740.95×
New York32,0181.12×
Pennsylvania16,8760.98×
Ohio15,6190.99×
Illinois15,1760.89×
North Carolina14,8160.96×
Georgia14,6960.93×
Washington12,6121.23×
Virginia12,5871.01×
Michigan12,3700.93×
New Jersey11,8690.91×
Massachusetts10,7291.07×
Indiana10,4361.12×
Arizona10,1620.97×
Tennessee9,8250.96×
Colorado8,9001.11×
Missouri8,3921.02×
Oregon8,0051.37×
Maryland7,7490.88×
Wisconsin6,7930.88×
South Carolina6,6850.87×
Minnesota6,4130.88×
Kentucky6,1520.96×
Alabama6,0660.85×
Connecticut5,6301.1×
Oklahoma5,6040.99×
Louisiana5,4260.82×
Utah5,2971.16×
Nevada4,8810.99×
Arkansas4,2061×
Iowa4,0720.97×
Kansas4,0521.01×
Mississippi3,1580.75×
Idaho2,9991.17×
West Virginia2,8241.19×
New Mexico2,6431.03×
New Hampshire2,3891.19×
Maine2,3861.3×
Nebraska2,2870.89×
Hawaii1,9480.89×
Montana1,5351.08×
Rhode Island1,4120.87×
Washington, District of Columbia1,3410.87×
Vermont1,1961.33×
Alaska1,1781.08×
Delaware1,1530.82×
South Dakota9740.82×
Wyoming8971.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Runes audience
BrandAffinityCategory
Beetlejuice16.42×Movies & TV
Vikings (TV series)24.46×Movies & TV
Google News13.93×News
Twin Peaks16.95×Movies & TV
Indeed.com6.94×Business & Career
DeviantArt11.52×Internet & Social Media
Nicole Scherzinger28.38×Music & Radio
Google Maps5.47×Internet & Social Media
Tim Burton21.85×Movies & TV
Nicole Kidman12.07×Movies & TV
Capital One4.97×Business & Career
Ozzy Osbourne11.5×Music & Radio
Folklore5.57×Politics & Society
William Shatner13.2×Movies & TV
Dolls Kill21.99×Shopping
Wattpad11.75×Internet & Social Media
Marisa Tomei16.81×Movies & TV
Sharon Osbourne12.26×Movies & TV
Charlie Hunnam10.65×Movies & TV
Alexander Skarsgård12.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Runes audience
TraitClusterScore
Career OrientationPOWER4.71
TraditionCONSERVATISM2.78
MindfulnessBALANCE2.1
IndividualismJOY1.64
ExtroversionTHRILL1.6
PatriotismCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Runes
CountryShare
United States12.4%
Italy9.0%
Brazil7.2%

See Runes audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Runes have in United States?

Runes has an estimated audience of 510,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Runes fans?

33.9% of Runes fans are female, 66.1% are male, with an average age of 31.7 years.

Which brands do Runes fans like most?

Runes fans show strongest brand affinity for Beetlejuice (16.42×), Vikings (TV series) (24.46×), and Google News (13.93×) over the country average.

Where do Runes fans live in United States?

Runes fans in United States are most concentrated in California (reach 56,888), Texas (reach 38,997), and Florida (reach 32,774). These three regions account for the largest share of the active audience.

What other brands do Runes fans also like?

Beyond Runes itself, the audience over-indexes on Vikings (TV series) (24.46×), Google News (13.93×), Twin Peaks (16.95×), and Indeed.com (6.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Runes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.